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Building a Resilient Publisher Business Through OpenWrap as a Bidder

PubMatic

Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

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Why we care about search marketing

Martech

This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., SEO and PPC: The backbones of search Search marketing trends and challenges: What’s next? The reason for utilizing SEO as part of your search marketing strategy is simple.

Marketing 131
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Think search-first to improve business outcomes

Martech

“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. Thus, the connection to revenue becomes really clear.”. Make SEO-related KPIs business-wide objectives, Dunham suggests.

SEO 127
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Top Five Common SEO Mistakes Online Ad Publishers Must Avoid

Automatad Inc.

Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it. As a result, they neglect SEO, which eventually affects their ad earnings. Here Are the Five Common SEO Mistakes to Avoid 1.

SEO 52
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What Are Accelerated Mobile Pages (AMP)?

Ad Monsters

Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. Decreased Ad Revenue.

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Publishers tout generative AI opportunities to save and make money amid rough media market

Digiday

Generative artificial intelligence technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market, according to fourth quarter earnings calls held by BuzzFeed Inc., Dotdash Meredith, Gannett and The Arena Group.

Media 72
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The cost of ignoring website accessibility

Martech

While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. The legal team who filed the lawsuit claimed that 250 people were impacted,” he added. The penalties that a business can incur seem to range greatly. “It

SEO 113