AdvertiseMint

OCTOBER 24, 2023

Definition of Software Development Kit An SDK, or Software Development Kit, is a collection of digital tools, pre-written code, and instructions designed to aid developers in creating applications for specific platforms or services. Think of an SDK as a comprehensive toolset, while an API is a specialized instrument within that set.

Communications 40

Communications Audience Marketing Advertising 40

Martech Series

JULY 27, 2022

With the SDK, partners can embed Picsart’s entire photo editor into their web experience, unlocking expanded creative applications for their customers. eProductivity Software Solutions (ePS, formerly EFI) is one of Picsart’s early SDK customers. Picsart is one of the largest creative platforms in the world.

eCommerce 91

eCommerce MarTech Marketing Advertising 91

Exchange Wire

JULY 13, 2023

AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. The post AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC & Launch AlgoriX SDK appeared first on ExchangeWire.com.

Header Bidding 98

Header Bidding Advertising 98

InMobi

APRIL 19, 2023

We have released InMobi SDK 10.5.4 Publishers using AdMob and DT FairBid as their primary mediation, or publishers using the InMobi SDK as a direct connection, can leverage the latest SDKs. While we also have SDK 10.1.3 for iOS and Android that is compatible with Google Mobile Ads SDK version 10.2.0 on Android. 

Mobile Ads 52

Mobile Ads Advertising 52

IAB Tech Lab

OCTOBER 6, 2022

IAB Tech Lab is proud to announce that the Open Measurement SDK (OM SDK) is now available on Connected TV (CTV)! “OM OM SDK for CTV is a paradigm of collaboration for the greater good. Together, we can bring greater transparency, increase trust and break down the silos in the fragmented […].

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Digital Turbine

NOVEMBER 14, 2023

DT’s high engagement ad units increased our IPM by up to 8% while decreasing CPI by 4% on average” – Liftoff All of these recent creative experiences available in the DT Exchange SDK are controllable by DSPs so our advertisers can determine when and how to incorporate these elements within their bid response.

Mobile Ads 52

Mobile Ads Conversion Advertising Audience 52

Playwire

NOVEMBER 30, 2022

An SDK, or software development kit, is a piece of code that allows mobile publishers to monetize their gaming app. SDKs allow developers to track user behavior, and target ads more effectively, as well as a variety of additional technical tasks. Key Points.

Advertising 52

Advertising 52

Martech Series

JUNE 22, 2022

Courier is also announcing a new mobile SDK that will enable mobile developers to deliver a much better notification experience for iOS and Android applications. Features of the SDK include the ability to programmatically manage tokens across devices, an embeddable notification inbox, as well as advanced deep linking functionality.

Ad Tech 84

Ad Tech MarTech Marketing 84

InMobi

SEPTEMBER 24, 2020

We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay compliant and quickly unlock any potential revenue. What To Expect From InMobi Android SDK 910 The Android SDK 910 is Android 11 compliant.

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Adweek

APRIL 12, 2023

Via an integration of Snap's Camera Kit software development kit (SDK), Teams users will be able to activate a rotating selection of 26 Snapchat. Snapchat's augmented reality technology can now be experienced by Microsoft Teams customers around the world, thanks to the launch of a series of Snap AR lenses on the group messaging platform.

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InMobi

OCTOBER 16, 2019

We are excited to announce the release of InMobi SDK 900 for iOS and Android — a small but significant step to fuel developers looking for a lean and robust package that performs. SDK 900 supports iOS 13 and Android 10. Here’s a look at the major updates and a few reasons why you should consider moving to SDK 900.

Header Bidding 52

Header Bidding Audience 52

Smarty Ads

JULY 30, 2021

Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once. As you might recall, GDPR.

GDPR 52

GDPR Ad Tech 52

InMobi

DECEMBER 18, 2018

We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. ” What is the OM SDK?

Viewability 52

Viewability Impressions Audience Advertising 52

More About Advertising

AUGUST 29, 2019

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets of advertisers who are either unaware of the issue or are yet to implement essential.

Mobile Ads 63

Mobile Ads Advertising Ad Tech Finance 63

Ad Monsters

MAY 16, 2022

SPO in mobile has an additional level of complexity compared to the web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Understanding the Key Players in SPO.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

AdExchanger

JANUARY 18, 2024

On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […] The post Location Data Brokers, Beware The FTC; Advertising Lifts All Boats appeared first on AdExchanger.

Advertising 109

Advertising 109

InMobi

NOVEMBER 12, 2014

if integration_mode==”SDK" then maximize_monetization else lower_monetization App developers looking to monetize their apps through ads integrate with either an ad network SDK or an ad network server-to-server API connection. The SDK does most of the work for you AND us. The reasons are simple, yet significant.

Ad Server 52

Ad Server Conversion Rate Ad network ROI 52

AdExchanger

JUNE 20, 2023

AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own. The post AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox appeared first on AdExchanger.

Advertising 120

Advertising Retargeting Audience 120

IAB Tech Lab

SEPTEMBER 18, 2023

For example, it now houses the MSPA Registration, the SKAdNetwork ID List, the News Media List, the Open Measurement SDK, and […] Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency.

Media 105

Media 105

Martech

JANUARY 19, 2024

Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. For app advertisers working with App Attribution Partners (AAP), you will need to upgrade to the latest AAP SDK/API version and work with your AAP partner to ensure your consent signals are communicated to Google.

Advertising 104

Advertising Cookies GDPR Communications 104

AdExchanger

JULY 25, 2023

As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers. The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.

Conversion 98

Conversion Cookies Advertising 98

InMobi

APRIL 29, 2014

The InMobi Ad SDK is a critical component of InMobi’s Native Ad platform which allows you to create ad layouts in the shape, form and function of your choosing. And today, we have released InMobi Ad SDK 430 to help your app monetize with these beautiful ad units. Session-based eCPM Optimization: What does this mean?

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InMobi

SEPTEMBER 10, 2013

We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, this SDK focuses on improving monetization and enhancing your users in-app experience.

Rich Media 52

Rich Media Banner Ad network Video Ads 52

InMobi

APRIL 16, 2013

With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. UDID information will no longer be collected or used by the InMobi SDK making it Apple policy compliant. SDK 370 is MRAID 2.0

Rich Media 40

Rich Media Media Advertising 40

InMobi

JUNE 13, 2014

InMobi’s latest Android SDK supports the new Advertising ID. Starting 17th June 2014, the InMobi Analytics SDK for Android will collect the Google Advertising Identifier by default, along with its supplementary setting that allows users to opt out of "interest based ads". What can I do for accurate ad-attribution?

Advertising 52

Advertising Ad network Retargeting Ad Click 52

Martech Series

SEPTEMBER 7, 2022

Accusoft, a software development company specializing in content processing, conversion, and automation solutions, and Snowbound, a leader in document viewing and conversion SDK solutions, announced today that they have entered into a definitive agreement under which Accusoft will acquire Snowbound.

Conversion 79

Conversion MarTech Marketing 79

Martech Series

DECEMBER 19, 2022

Start.io , the fourth most popular SDK in the world and the leading independent monetization software, introduces a partnership with Nimbus, a disruptive new and agnostic unified auction ad platform. A vast number of over half a million apps utilize Start.io’s SDK monthly.

Header Bidding 91

Header Bidding Ad Exchange Ad Inventory MarTech 91

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Integration options include their own SDK or Google Open Bidding. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

JULY 8, 2022

(iii) a Creator Portal (web studio) that is connected to the mobile apps, including third-party and white label apps powered by the ARwayKit SDK. (iv) v) a beta software development kit (SDK) is now available to select early adopters. iv) Creator Portal is now available to select early adopters. (v) exhibition centers. universities.

Real Estate 87

Real Estate MarTech Retail Marketing 87

Exchange Wire

MARCH 14, 2024

The comprehensive InGamePlay SDK gives [.] AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement.

Advertising 59

Advertising 59

InMobi

JULY 22, 2014

For Android Advertisers on Google Play using InMobi Analytics: Please download our latest SDK (Version 4.4.2) odin1=$O1& udid=$UDID&clickId=$IMP_ID&ts= $TS&gpid=$GPID For Android Advertisers not on Google Play, using InMobi Analytics: While not mandatory, we still strongly recommend upgrading to our latest SDK (Version 4.4.2)

Advertising 52

Advertising Ad Click Mobile Ads 52

Digital Turbine

JANUARY 11, 2024

Here’s everything you need to know about the exchange merger: App Developers Streamlined Diverse Demand DT Exchange now sends a balanced blend of brand and performance demand through a single SDK connection to our publisher partners. Same performance, same viewability, same video completion rates – now available across more apps.

Viewability 52

Viewability 52

InMobi

MAY 16, 2013

At InMobi, developers have always been our prime focus and the new Android Ads SDK 370 is just another example of this. The launch of this SDK is a step towards reducing the update cycles for developers by allowing them to leverage new ad formats released in the future without requiring an SDK change.

Rich Media 40

Rich Media Media Advertising 40

InMobi

APRIL 16, 2012

Get started straight away - download the iOS SDK and download the Android SDK. InMobi Ad SDK 350 does away with UDID and uses ODIN1 instead. Improve monetization for your apps now - download the iOS SDK and download the Android SDK. Transmitted only once encrypted, no one can spy on it.

Rich Media 40

Rich Media Video Ads Media 40

Playwire

JULY 31, 2022

Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK. Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP). Key Points.

Ad Space 52

Ad Space 52

Martech Series

AUGUST 31, 2022

announced a new collaboration with Green Rabbit Holdings, LLC, to integrate Megafans’ software development kit (SDK) into Green Rabbit’s metaverse environment and racing game, which will offer competitive esports tournaments and rewards to players who can participate in live, massive multiplayer tournaments online. Megafans Inc.

MarTech 80

MarTech Marketing Entertainment 80

InMobi

APRIL 22, 2013

With the launch of this new Windows 8 SDK, we are now extending our scalable and proven technology from other platforms to the youngest and the most promising one. The SDK is now available for download on our download center. Keeping in line with our innovation across platforms, this SDK is completely rich media capable.

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Rich Media Media Marketing 40