Basis

NOVEMBER 14, 2022

The Rise of Connected TV. Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) Today, we’re digging into these questions—and more—as we explore some of the key benefits of connected TV advertising. Let’s dive in.

Advertising 87

Advertising Retargeting Finance Banner 87

MNTN

OCTOBER 5, 2023

Jon Zucker, Senior Product Marketing Manager at MNTN, recently joined B2B Marketing Exchange’s Next-Level ABM event to share how brands can elevate their strategies with Connected TV. Getting To Know the Modern ABM Playbook Email marketing, LinkedIn ads, retargeting, custom landing pages — does all this sound familiar?

Retargeting 52

Retargeting Marketing Audience SEO 52

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. Advertisers who wait to launch retargeting until halfway through their first 90 days only see 17% more site traffic and 52% more ROAS than those who launched at the same time.

Retargeting 52

Retargeting Audience Entertainment Advertising 52

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B What in the World Is Connected TV? So what actually is connected TV?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Or, if you’re looking for a retargeting solution , you can target your loyal customers—but this time, in their living rooms.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

AUGUST 25, 2023

As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. MNTN offers Connected TV inventory on thousands of high-quality, brand-safe networks and apps. Thankfully, previous Performance TV advertisers have already shared optimization best practices.

Retargeting 52

Retargeting Food Conversion Audience 52

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 75

Retargeting Cookies Brand Awareness GDPR 75

MNTN

DECEMBER 12, 2022

Haeri covered some of the upcoming changes expected for paid search in 2023 and how paid search marketers could add Connected TV to make the most of their marketing budget. Hatzenbuhler then took attendees on a tour of a Connected TV reporting dashboard, highlighting the extensive data that this performance channel can offer.

A/B Testing 52

A/B Testing Audience Retargeting Search Advertising 52

MNTN

DECEMBER 15, 2022

When it comes to a business-minded solution, adding Connected TV to your ad mix may just be the makeover you’re looking for. Jessie Haase, Senior Customer Success Manager at MNTN, joined Adweek to help set attendees up for success in achieving their ad resolution of adding Connected TV to their advertising channel mix.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. It might be the most important B2B audience for your business.” Watch the Full Webinar.

Audience 52

Audience A/B Testing Retargeting Impressions 52

MNTN

SEPTEMBER 8, 2022

The same goes for streaming TV. A lot more people changed their TV viewing habits in the last two years, and that’s great news for travel marketers.”. That’s a feature that linear TV can deliver—but it might feel like a step backward for digitally-minded marketers. There’s a certain prestige to TV,” admitted Edmundson.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Connected TV Addresses the Pitfalls of Linear TV for B2B Businesses. With CTV, advertisers can accurately reach their audience. Setup as Simple as Social.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

MNTN

SEPTEMBER 17, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). CTV—a Good Alternative to Linear TV Advertising. Higher ed institutions have increasingly chosen to advertise on traditional linear TV.

Education 52

Education CPA Audience Conversion Rate 52

MNTN

SEPTEMBER 16, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). CTV—a Good Alternative to Linear TV Advertising. Higher ed institutions have increasingly chosen to advertise on traditional linear TV.

Education 52

Education Audience CPA Conversion Rate 52

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. There are two main types of TV marketing.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). Part of the reason for that growth is Connected TV’s ability to serve as a full-funnel option for advertisers.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. In short, more people are getting acquainted with the idea that TV can be a performance marketing channel.

Advertising 98

Advertising Viewability Retargeting Audience 98

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Digiday

APRIL 16, 2024

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. Innovid serves over 1.2

Retargeting 75

Retargeting Ad Tech Audience Advertising 75

MNTN

FEBRUARY 20, 2024

Joining the shift to streaming TV advertising doesn’t need to feel overwhelming – let’s break down the basics. What Is Streaming TV Advertising? Streaming TV advertising is advertising that runs within TV content watched through an internet-connected device rather than ads you may see on traditional linear television.

Advertising 93

Advertising Marketing Audience AutoMobile 93

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. Here are 10 of our favorite 1.

Retargeting 52

Retargeting Marketing Education Audience 52

MNTN

MAY 24, 2022

Your retargeting ads should be ready to go, and now it’s time to really ramp up your messaging and offers. Remember, while you’re running your retargeting ads, you should also have your prospecting and brand awareness ads still running in parallel. Serve retargeting ads directly on Connected TV for maximum impact.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. This approach taps into the power of personal preference, connecting your brand with audiences engaged in content they love.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

VideoWeek

FEBRUARY 28, 2024

CTV advertising platform tvScientific, a specialist in performance advertising on streaming TV, has completed a $9.4 TvScientific is one of a number of ad tech companies working to provide performance oriented advertising tools on TV. The company also offers a number of custom CTV targeting segments and web-to-TV retargeting.

CPM 52

CPM Retargeting Ad Tech ROI 52

Martech

MAY 2, 2024

Tunnl’s Reach & Frequency provides audience-based linear TV exposure measurement and optimization. It measures impressions, reach and frequency on linear TV. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels.

MarTech 101

MarTech Retargeting Audience Impressions 101

MNTN

JULY 13, 2023

When it comes to Connected TV , fortunately, you don’t have to start from scratch. What even is TV? Today, Performance TV advertising sits alongside your paid search and social media digital marketing strategies—with many of the same features. Use retargeting to level up your CTV campaigns right out of the gate.

Retargeting 52

Retargeting Marketing Audience Conversion 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Talking about the CTV advertising meaning, CTV (Connected TV) refers to any type of device that can connect to the internet and support digital video streaming. What is CTV advertising?

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

MNTN

AUGUST 31, 2022

Can I retarget site visitors? Connected TV hits the mark. Hatzenbuhler then provided an example, applying the rubric to a channel that’s been successful for his team: Connected TV. Connected TV is a wide-reaching platform (most people watch TV) so MNTN’s B2B audience is available.

Pop-Up 98

Pop-Up Retargeting CPA Audience 98

MNTN

JULY 21, 2022

Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours of Connected TV (CTV) advertising data. CTV is effective and impactful for a variety of different industries, many of which are new to TV advertising.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

MNTN

DECEMBER 21, 2023

In the last few years, advertisers have seen the significant impact of Connected TV and its importance within marketing strategies. When looking for a Performance TV platform partner, make sure they have effective automated optimization. Jon Zucker, Sr.

Retargeting 52

Retargeting Audience Conversion Marketing 52

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? What Is Connected TV (CTV)? Connected TV is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television.

Advertising 98

Advertising Audience Retargeting CPA 98

MNTN

JUNE 27, 2022

While traditionally TV has been an (expensive) upfront commitment that meant you sent your ad off into the wild and let it run its course, Connected TV allows for marketers to optimize throughout the campaign, similar to social channels. This is especially true for account-based marketing (ABM) and retargeting campaigns.

Marketing 98

Marketing Retargeting Social Advertising Audience 98

MNTN

JANUARY 19, 2024

Imagine a customer’s journey in which they first click on a digital ad, visit the brand’s website a week later, and finally — two days before making a purchase — click on a retargeting ad. In the time-decay model, the retargeting ad (being the closest to the purchase) gets the most credit, followed by the website visit.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

MNTN

NOVEMBER 13, 2023

Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and Over-the-Top (OTT) world lately. The Connected TV landscape is fragmenting as it matures. Between the addition of new platforms and subscription options, it’s a lot to take in.

Brand Awareness 52

Brand Awareness Audience Retargeting Advertising 52