Martech Series

JULY 1, 2022

The first page of Google search is, in many ways, today’s top-shelf retail placement. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. For example, interruptive digital ads are often ignored, and their impact is difficult to measure — making ROI murky. Misallocated marketing budgets.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech

JANUARY 3, 2023

CPGs have the opportunity to improve business outcomes by leveraging first-party data. How to ensure first-party data drives ongoing ROI for CPGs. On top of that, many of the media measurement approaches (e.g., Evolving and diversifying the media audience strategy beyond third-party audiences.

ROI 89

ROI Control Group Audience Cookies 89

AdvertiseMint

SEPTEMBER 26, 2023

IMC focuses on the customer and makes your website, social media marketing , offline materials, and more tell one story. Research indicates that campaign effectiveness tends to increase with the incorporation of additional diverse media channels into the marketing mix. Maximized Marketing ROI IMC improves return on investment.

Communications 52

Communications Marketing Pop-Up ROI 52

AdvertiseMint

JANUARY 20, 2024

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. It points out gaps and outlines data-backed ideas.

Marketing 52

Marketing SEO ROI Conversion Rate 52

VideoWeek

DECEMBER 20, 2022

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. As an industry, we have done a great job at optimising media placements across the entire sales funnel.

Cookies 126

Cookies Audience Media Ad Tech 126

Digiday

JUNE 19, 2022

You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. They’re certainly not the only ones — but they happen to offer two current examples of reaction to the tectonic changes media and marketing are all experiencing today.

Media 60

Media Agency Machine Learning SEO 60

illumin

OCTOBER 20, 2023

This data can then be used to create audience segments that advertisers can target, allowing publishers to offer more valuable advertising opportunities to their clients. Lastly, contextual targeting improves return on investment (ROI) for advertisers. This leads to higher ROI compared to generic or irrelevant placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

InMobi

JANUARY 5, 2015

In turn, wearables will present brands with opportunities to understand consumers better and personalize content for maximum engagement. Location and Big data Arguably, location sets mobile apart from other forms of media. Opportunities in developed markets will continue to rise with increasing adoption. Team InMobi

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Martech Series

JULY 21, 2022

Hinduja Global Solutions (HGS) , a digital-led CX transformation leader for the world’s most admired brands, recently commissioned a customer experience (CX) survey highlighting opportunities in the space. Marketing Technology News: Celebrus Solves Gap in Connecting Data Across Domains. The ROI of that speaks for itself.”

ROI 88

ROI Retail MarTech Marketing 88

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. It bridges the gap from being a pure branding exercise (on Linear TV) to one that can also be measured and tracked.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Lemonads

SEPTEMBER 10, 2020

Multiple advertising options Contextual ads Multiple opportunities (Web, Mobile, and App) Responsive inventory Real-time reporting system High rates Timely payments Best support Nativo Cons for Advertisers: Difficulty in using different fonts and colors; Creative takes time. RUNative Prices for advertisers Max CPC is $0.08

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

MAY 2, 2022

Nearly 70% of consumers say that page speed affects their desire to buy from an online retailer. Single Grain is a full-service digital marketing agency with a focus on high-ROI SEO campaigns. Radd Interactive is a marketing agency with a strong focus on technical SEO and paid media. According to a survey by Unbounce: .

SEO 52

SEO Agency Conversion Rate Conversion 52

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. IPG Media Lab. General Mills.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

AUGUST 22, 2023

Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill. Not that throwing up any old blog article or social media post is going to cut it. Not that other platforms should be ignored.

Marketing 98

Marketing Audience Media Conversion 98