InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

JUNE 6, 2023

Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos. For example, a clothing retailer can use DCO to showcase personalized product recommendations based on a user’s browsing history or previous purchases.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

InMobi

SEPTEMBER 2, 2014

Advanced Geo-Targeting For the brand interested in driving store traffic to their location (and away from their competitors): Use geo-location to target customers in close proximity to a your retail location or that of your competitors and engage them with a holiday offer and directions to the closest store.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

AUGUST 16, 2013

Rich Media ads have taken the advertising world by storm and analysts have predicted a shift in budgets in their favor. higher conversions over traditional rich media ads. The Bloomberg iPad promotion resulted in a whopping 37% install rate as compared to an install rate of less than 10% for other rich media campaigns.

Banner 52

Banner Rich Media Conversion Retail 52

InMobi

DECEMBER 20, 2018

. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm! The brand knew it was time to create a unique and immersive experience for their consumers. The brand launched a mobile-first ad campaign that utilized augmented reality to encouraging users to Get Deepika's red carpet look.

Rich Media 52

Rich Media Native Advertising Retail Food 52

InMobi

MAY 12, 2016

Retailers who used rich media ads that leveraged the user's location increased footfall by 79% by providing directions to the nearest store or restaurant. Within the InMobi programmatic exchange, campaigns running non-skippable video formats have a 95% completion rate, providing brands with optimal viewability and engagement.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. Why are end cards important?

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Monetize More

OCTOBER 4, 2022

For some advertisers, like insurance companies or retailers, Q4 is a huge time for buying ads—they’re more likely to buy ads for these last few months of the year because they know it will pay off big-time when all those holiday shoppers start buying presents and insuring their cars. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Basis

OCTOBER 9, 2023

The benefits of adopting such tactics are clear: Retail brands leveraging first-party data in advanced marketing activations have shown to achieve a 3-5% revenue and profit uplift. With a treasure trove of first-party data in your arsenal, you have the key to future-proofing your marketing performance for the cookieless world.

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

FEBRUARY 13, 2013

Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. As you may know, InMobi's in-house award-winning Creative Services team uses InMobi Studio to build Rich Media ads for InMobi advertisers. Retail is an obvious choice." Amen, Alan!

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

InMobi

OCTOBER 7, 2012

The conference focussed on both mobile marketing by vertical covering Retail, Finance, Publishing, Travel, Automotive and Sport & Leisure alongside eight core mobile marketing disciplines including Apps,Mobile Advertising, Gamification, CRM, Location-based Services and Social. To see more examples view the InMobi Adgallery click here.

Rich Media 40

Rich Media Marketing Finance Retail 40

InMobi

JULY 15, 2014

Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors. Imagine you want to buy your son the newest version of a smartphone.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

SEPTEMBER 30, 2019

This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

APRIL 18, 2013

Integration with social media provides opportunities to auto retailers to engage customers, build brand credibility and loyalty. Rich Media : Mobile ads allow for a level of engagement not possible in traditional media and enable brands to expand their customer relationships.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

JULY 9, 2012

There is a great opportunity for Food retailers to assist their Muslim consumers with suggested recipes, pre-packaged meal plans and promotions. During the fast Muslims practice and exercise self-restraint, and humility. Food is eaten only after dark and before sunrise, and so it needs to be highly nutritional for prolonged sustainability.

Rich Media 52

Rich Media Marketing Food Retail 52

InMobi

JANUARY 3, 2013

People, especially the younger generation, are increasingly consuming media on their mobile devices to make decisions about which movie to watch, where to shop and research the best deals on offer. The second trend that is visible is the rising adoption of tablets.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Ad Beat

JANUARY 1, 2020

For example, Pond’s, a brand well-known for their healthcare and beauty products, partnered with InMobi to develop the “world’s first face detection augmented reality rich media mobile ad” that delivers a unique, immersive brand experience to customers. .

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. If you are a publisher in virtual retail, focus on providing value & customer satisfaction to your user base. Organic User Generated Content.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

InMobi

JULY 29, 2013

Marketing takeaway: Mobile Ads influence the consumers decision process and marketers should engage them across the purchase funnel, mapping their media journey serving rich media ads and easy to use highly interactive content, at the right time.

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

Ad Beat

NOVEMBER 20, 2019

Videos are usually characterized by high-quality content, and since they’re part of the media mix on any website, they tend to send signals to search engines emphasizing that your platform contains rich media that’s relevant to the most common search requests in a particular domain.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

OCTOBER 10, 2012

Creative/Rich MediAds - Mobile ads allow for level of engagement not possible in TV, radio, print, or even online, and enable brands to expand their customer relationships. With the right ad execution, particularly in HTML5 rich media, brands can create unique and participatory experience for the consumer.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic. Emerging technologies such as augmented realty, rich media applications are driving dynamic and interactive marketing campaigns.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Martech

SEPTEMBER 9, 2021

For instance, look at how e-commerce home and bed maker Resident moved quickly to establishing itself at brick-and-mortar retail chains. It’s a common problem that a lot of traditional brick-and-mortar retailers fall into.”. When retailers talk about a customer journey, it’s usually shown as a line on a screen,” said Crocker. “I

Retail 131

Retail Rich Media Conversion MarTech 131

Single Grain

DECEMBER 15, 2020

You may have received such an email from a retailer after abandoning your online cart, like this one from Amazon : If they still do not engage with you, remove them from the list manually. To boost the email forwarding rate, you can use the principle of gamification or add rich media elements to make the emails more aesthetic.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. It is effective for campaigns utilizing banner ads, rich media ads, or video ads to maximize viewable impressions and engagement.

CPC 52

CPC CPM Viewability Impressions 52

Lemonads

JANUARY 17, 2022

As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of rich media content. Bloggers Affiliates Bloggers may have been the first type of digital affiliate to gain a reputation for making a living off this type of marketing.

Affiliates 52

Affiliates Marketing CPL CPM 52

InMobi

APRIL 23, 2015

Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. As per Retail TouchPoints , it's clear that Starbucks will “continue its dominance over other mobile payments platforms through 2022.”

Advertising 100

Advertising Mobile Ads Banner Rich Media 100