MNTN

OCTOBER 6, 2022

As millions of Americans sat down to watch college football with friends and family, fans started panicking—they couldn’t find ESPN to watch the game on Dish Network or Sling TV. Earlier in the week, Dish claimed that Disney was demanding unreasonable rates with no regard for the public viewing experience.

Media 98

Media Marketing Advertising 98

VideoWeek

SEPTEMBER 28, 2022

Squid Game became the streaming giant’s most-watched series and precipitated heightened demand for other South Korean shows on the platform, such as Hellbound and Extraordinary Attorney Woo. The public case. Whatever your opinion on public broadcasters, they always try to combat disinformation,” says Broughton.

Audience 116

Audience Advertising Marketing Media 116

Martech

JANUARY 18, 2022

As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to watching ads, according to a new study by GroupM, the media investment arm of WPP. In the previous survey, 76% agreed. This time, 73% agreed. Why we care.

MarTech 97

MarTech Audience Advertising Media 97

Martech Series

NOVEMBER 10, 2022

Tremor International’s report not only forecasts viewership trends, but also the factors that we believe drive fans to watch throughout and the benefits to brands which align with one of the world’s biggest sporting events. “In For example, more US fans ages 25-34 are planning to watch on livestream (38%) than cable (33%). Australia .

Entertainment 90

Entertainment MarTech Advertising Media 90

Martech Series

NOVEMBER 23, 2022

El Financiero Bloomberg TV has announced the launch of a direct-to-consumer app that allows users to stream the network’s premium news programming and licensed Bloomberg content throughout Latin America and the United States. The app is open to the public and 100% free. ” added Marra.

Finance 88

Finance eCommerce Audience MarTech 88

Martech Series

FEBRUARY 23, 2023

Households watch an average of 9.25 The engaged, live environment captivates viewers and encourages them to gather around the big screen – even those who don’t typically consume TV. Given the fragmentation in TV viewing today, this is an incredibly powerful tool for advertisers.”

Advertising 83

Advertising Audience MarTech Media 83

illumin

OCTOBER 18, 2023

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Connected TV , often shortened to CTV, refers to streamed video content. Connected TV , often shortened to CTV, refers to streamed video content. But how did we get here? What are CTV ads?

Advertising 52

Advertising Entertainment Audience Ad Tech 52

VideoWeek

APRIL 27, 2023

Less than half of 3-17 year olds actually watch live TV, according to research published by Ofcom last year, and broadcasters are simply following the latest youth trends. In the 10 years following the ban, public service broadcaster (PSB) investment in children’s programming fell by nearly 40 percent, according to Ofcom.

Food 59

Food Advertising Audience Media 59

MNTN

JANUARY 13, 2023

From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was a year of shakeups, disruptions, and exponential growth. When Netflix first started to produce original content in 2013, they publicly made their intentions clear: they were aiming to dethrone HBO as the home of “prestige TV.” million U.S.

Food 98

Food Advertising Marketing 98

MNTN

MARCH 10, 2023

Viewers were able to rewind, pause and jump to Rock’s current set—and latecomers had an option to play from the beginning or start watching live. Is this a step back, or step forward in the right direction for Connected TV? Other CTV News You Need to Know: The Hollywood Reporter: Pay TV and Cable Providers Lost 5.8M

Fashion 52

Fashion Finance Entertainment Advertising 52

MNTN

JUNE 10, 2022

When it comes time for the event to start, you turn on your TV and click the remote to… your favorite streaming service? For many, watching live sports is associated with traditional television networks—ESPN, ABC, NBC, TNT. The widely-known Hulu + Live TV offering gives subscribers the option to watch sports in real time.

Media 52

Media Audience Marketing Advertising 52

Martech Series

FEBRUARY 2, 2023

TMB’s programming has amassed 11 billion minutes of watch time over the last year on FAST platforms and tens of billions of views across social platforms. Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement “As early movers in social and FAST we’ve been working hard to find new and exciting distribution points.

Entertainment 86

Entertainment Audience MarTech Media 86

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. What Is Performance TV? These ads are delivered during the ad breaks of streaming content.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

Martech

JANUARY 20, 2022

The growth of free, ad-supported streaming TV depends on the kind of programming and, of course, the audience. But still, about three quarters of the public are interested. It’s one thing to choose an ad-free version of HBO Max over the one with ads, when your intent is to watch widely-distributed feature films uninterrupted.

Entertainment 101

Entertainment Audience MarTech Advertising 101

Basis

JANUARY 11, 2023

As we start building towards that through 2023, there are three key trendlines for advertisers to watch: Premium ad placements remain crucial. However, premium placements and sponsorships with key thought leadership publications and newsletters still play a crucial role. The growing importance of connected TV.

Real Estate 52

Real Estate Marketing Audience Advertising 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. Paramount Enlists iSpot.TV

Retail 97

Retail Media Agency Ad Tech 97

Digiday

JULY 26, 2022

This week’s Future of TV Briefing looks at how platforms like TikTok and Pinterest are providing opportunities for search-oriented video approaches. spent watching TV to date, while broadcast and cable TV networks ceded share, according to Nielsen’s The Gauge viewership report for the month. percentage points.

Audience 63

Audience Entertainment Agency Food 63

MNTN

DECEMBER 1, 2022

CTV just had its biggest year yet , as streaming viewership finally bested broadcast and cable TV and every major streaming service embraced ads. The World Cup Gets Connected (TV). A Tale of Two TVs. Advertisers have a lot to celebrate right now.

Entertainment 98

Entertainment Audience Impressions Retail 98

Digiday

JUNE 21, 2022

This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. The present of Vox Media Studios. This expansion in scope led Vox Media Studios to restructure itself earlier this year.

Media 66

Media Pop-Up Entertainment Audience 66

Ad Rants

MAY 30, 2023

The first celebrity to publicly don the Serpenti bracelet watch was none other than Elizabeth Taylor, whose timeless style and influence made the piece synonymous with glamour and sophistication. The Serpenti collection's prominence extends beyond the red carpet.

Fashion 158

Fashion Advertising Marketing 158

VideoWeek

JULY 11, 2023

.” The report noted that the licence fee freeze has resulted in estimated £400 million loss of income over the remainder of the public service broadcaster’s (PSB) Charter, which runs until 2027/28. The subsidiary grew its share of the commercial TV audience from 8.52 percent in 2021 to 8.70 percent in 2022. .

Audience 45

Audience Advertising Marketing 45

VideoWeek

SEPTEMBER 20, 2022

DAZN is not bundled in a sports package for Sky customers – in fact DAZN subscribers wishing to watch on Sky’s satellite feed have to pay an extra €5 per month on top of their monthly fee. “If Politicians faced pressure from both the industry and the public.” A political football. Football is quite political,” says Godard.

Finance 78

Finance Entertainment Communications Advertising 78

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. New faces on the big TV screen Nerds Candy is making its Super Bowl debut with an ad featuring a rising star, Addison Rae. I think the agencies got it right this year,” said Frank. In your inbox.

MarTech 110

MarTech Audience Advertising Media 110

Ad Monsters

OCTOBER 20, 2022

Linear TV may still lead the way, but if analysts’ predictions ring true, it’s very much a for-now thing. It’s also significant that agencies like Inter Public Group and Omnicon haven’t cut spending as much as others reportedly have. . It may be the end of Disney on TV as we know it.

CPM 98

CPM Cookies Ad Tech Advertising 98

VideoWeek

OCTOBER 23, 2023

But consumers don’t just watch shows made for or within their own markets. For example, if a French broadcast spends $50 million on a new TV show, that spend has the potential to help attract or retain subscribers from across France’s TV-watching population.

Marketing 52

Marketing Audience Advertising 52

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to five seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 103

Impressions Non-Profit CPM MarTech 103

TechCrunch Ads

JUNE 15, 2022

More recently, YouTube even laid the groundwork for a second-screen experience aimed at those watching videos on TV where they could shop on their phones while watching videos on the big screen. In addition to today’s public launch of the new ad format, Pinterest also introduced a new paid partnership tool.

Brand Awareness 101

Brand Awareness Impressions Audience Advertising 101

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Revenues were boosted by YouTube’s continued growth on connected TVs, a major focus for the company in recent years.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Today’s TV experience is no longer bound by time, platforms, locations, or devices.

Cookies 126

Cookies Audience Media Ad Tech 126

MNTN

JUNE 15, 2022

Thanks to lockdowns, public distancing, and terms like “mass spreader events,” people were staying home, and brands were postponing events out of precaution. And with all this travel, consumers are spending less time inside—which means their TV habits have gone from COVID’s appointment viewing to CTV’s on-demand.

Advertising 97

Advertising Audience Marketing 97

Martech

FEBRUARY 6, 2024

We tap and go (in New York City we do that on public transit too). Ninety-five percent of consumers have a mobile device in hand, or at least on hand, while watching television. How about adding an Apple Watch, an adjacent tablet or laptop? We wanted (with consent) to get offers and discounts related to our actual location.

Marketing 111

Marketing Machine Learning MarTech Media 111

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to 10 seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 92

Impressions Non-Profit CPM MarTech 92

VideoWeek

APRIL 14, 2023

Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. Digital advertising is expected to grow 9 percent, S&P predicts, while TV will fall 8.1 percent, a small rise from its previous prediction of 2.6

Media 98

Media Agency Ad Tech Manufacturing 98

Digiday

DECEMBER 15, 2022

With the rapid adoption of connected TV (CTV) viewership, marketers are looking for ways to balance spending between new digital streaming opportunities and the long-established benefits of investing in linear TV. Consumers might have both cable TV and a Hulu ad subscription, so they are reachable in multiple places.

Audience 56

Audience Advertising Agency Media 56

Digiday

DECEMBER 5, 2022

As for 2023, GroupM predicts global advertising growth of 5.9%, and Scott-Dawkins attributed that to strength in connected TV, retail media and markets that remain fast-growing like India. Other categories that contributed to the medium’s growth include: media/advertising and the rather broad public transportation, hotels and resorts.

Media 62

Media Agency Advertising Retail 62

MNTN

DECEMBER 1, 2022

Performance marketing is associated with data-driven mediums such as paid search, social, and Connected TV. Brands like Nike and Apple often market themselves in the public square independent of any particular product launch. They have spent years using brand marketing to create a public perception of the brand.

Marketing 52

Marketing Brand Awareness Impressions Conversion 52

VideoWeek

NOVEMBER 4, 2022

In this week’s Week in Review: Rishi Sunak reportedly wants to shelve plans to sell off Channel 4, RTL’ subscription strategy helps weather TV ad market slowdown, and all change at Twitter in Musk’s first full week in charge. RTL Revenues Up 18 Percent Despite TV Advertising Dip. Top Stories. percent decline YoY.

Agency 52

Agency Media Entertainment Ad Tech 52