Remove publications tag politics
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Three Things to Know About Midterm Advertising in 2022

Basis

To help political marketers keep their wits about them in this churning environment, we’ve identified three key trends to be aware of this year. Of the many changes COVID thrust upon the political landscape in 2020, the expansion of mail-in voting and other early voting options is one that’s likely to endure. Spend Efficiently.

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Inside the tensions countering advertisers’ latest quest for programmatic transparency

Digiday

two years ago, it was a logistical, political and technical quagmire and not nearly as comprehensive as this latest. The political wrangling to get that information took more than a year, sources told Digiday. The politics muddle it that much more. Not that it’s surprising. Which is part of the delay.

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Razorfish Study Finds 47% of Travelers Believe Spending a Lot of Money on a Trip Could Dilute a More Immersive, Authentic Experience

Martech Series

True immersion doesn’t have a hefty price tag. The public health, cultural, geo-political, and economic shifts over the past few years have undeniably transformed the travel industry,” said Malavika Rao, Senior Director, Brand Strategy at Razorfish.

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As Media Plans Go Green, What Content Will Be Left Out in the Cold?

VideoWeek

So I think more and more brands will choose to invest in responsible publications, and execute their digital advertising in much more responsible ways, playing less fast and loose with the open marketplace and being a lot more selective as to where their advertising shows up. Suppliers need to understand what they’re working with.

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The WIR: Channel 4 Privatisation Plans Set to be Shelved, RTL Revenues Up 18 Percent Despite TV Ad Struggles, and Job Cuts and Ad Campaign Pauses Hit Twitter

VideoWeek

Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. Instagram Rolls Out Reels Product Tagging API. Top Stories. Channel 4 Sale Plans Set to be Scrapped.

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The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

VideoWeek

And the ad formats include contextual targeting, using AI to tag content and align ads with positive and negative moments; and voice ads, enabling ad placements in response to voice commands. percent next year (excluding political advertising). Premier League Fetches Record £6.7 billion deal.

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Media Briefing: Bloomberg Media bets global expansion, TV will help weather the storm

Digiday

Given the economy’s impact on advertising revenue, are you pushing back larger tentpole events or product launches until the second half of the year to give the sales team more lead time to secure sponsorships and to give advertisers more breathing room before asking them to spend a high price tag? So that’s what we did, and it worked.

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