Adweek

FEBRUARY 13, 2024

Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned.

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Demand Side Platform Media 362

Adweek

JANUARY 30, 2024

The publisher also plans to wind down its paid subscription product, TC+, as.

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Media 362

Adweek

NOVEMBER 15, 2023

Traditionally, advertising production has been characterized by extensive globe-trotting, significant environmental impact and substantial costs. But I invite you to consider a future where these age-old norms and conventions have become obsolete.

Marketing 300

Marketing Advertising 300

Adweek

JANUARY 4, 2024

Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming.

ROI 278

ROI Machine Learning Media 278

Adweek

MAY 17, 2023

Movie product placement is being taken to a new level by McDonald's with a campaign that will reward viewers each time they see the brand onscreen. Described as a "reversed product placement campaign" to promote McDonald's delivery through its app in The Netherlands, "Order That Scene" will target people having movie nights at home.

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Food 256

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. CEO Joanna Milliken Fuel for your marketing strategy.

ROI 110

ROI Retail MarTech Marketing 110

Adweek

APRIL 22, 2024

The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications.

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Communications 285

The Ad Tech Blog

JUNE 21, 2023

It’s all too easy to let the glitter of newness distract you from the true focus of your product. The Allure and Expense of UX Design Innovation We might be drawn toward innovative UX design in our quest to distinguish our products. I emphasized that UI and UX can often be the most expensive components of a product.

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Education 203

Adweek

JANUARY 4, 2023

While the revolving door has slowed at Twitter of late, as there aren't that many people left to go through it, product engineering lead Behnam Rezaei took his turn Tuesday after roughly five-and-a-half years with the company. Rezaei tweeted about his departure Wednesday, saying in the comments that it was a personal decision, and the.

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Adweek

OCTOBER 31, 2022

Instagram released a Product Tagging API (application-programming interface) Monday that enables product tagging in Instagram Reels via third-party partner platforms.

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Adweek

JULY 19, 2023

Europe and Australia to virtually try on its products in augmented reality. This virtual try-on experience (VTO) allows customers to try on Bondi Sands' latest self-tan product, Technocolor, to find their desired shade before making. Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp.

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Fashion 242

Seth Godin

JANUARY 2, 2024

So it’s Productivity Week on the blog. Productivity is the measure of the output (value) we get for the time or money we spend. Two hats for productivity: When I’m clearing my inbox, responding to comments in a doc, cooking lunch–these are chores. Chores are the backbone of industrial productivity.

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Adweek

AUGUST 24, 2022

Twitter confirmed that it is combining its health experience team, which focuses on misinformation and harmful content, and its service team, tasked with reviewing profiles reported by users and removing spam accounts, into one team, which it is calling health products and services.

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Adweek

MARCH 14, 2023

But does this mean the world's biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? "No," We want our heroes flawed, our romantic comedies realistic and our images un-retouched. No," laughed Samuel West, the project's founder and an organizational psychologist by trade.

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Food 238

Adweek

JUNE 28, 2022

Every creative marketer, including many who work for the brand now, envied Apple's ability to sell feelings of individualism and expression instead of just selling products. From the jarring dystopian vibes of "1984" to the frenetic dance moves of "Silhouettes," Apple's ad campaigns became famous for their unmatched sense of style.

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Marketing 255

Adweek

MARCH 31, 2023

home to seven editorial titles including Blavity and Travel Noire, unveiled new products, a pair of rebrands and a new internal structure this week as part of a broader effort to diversify its business and add more vehicles for advertising. The Black media company Blavity Inc., The new structure will split Blavity Inc. into two.

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Media Advertising 247

Adweek

MAY 12, 2023

As part of the campaign, Instagram users can try an augmented reality filter available on the @garniernordics profile that allows them to view the product. The #GarnierVitC campaign promotes the launch of the brand's Vitamin C Glow Boost Night Serum.

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AdExchanger

MARCH 12, 2024

On Tuesday, Meta released new products in its Advantage+ suite of automated ad products that focus on AI and video and campaigns for retail media networks. Advantage+ […] The post Can Meta Reel In More Automated Ad Products? appeared first on AdExchanger.

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Retail Ad Tech Media Advertising 116

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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MarTech ROI Marketing Media 110

Adweek

MARCH 31, 2023

Not all ad productions are created equal when it comes to sustainability--and new data shows the massive opportunity to curb impact. based trade group Advertising Association with the goal of eliminating the environmental impact of production, this week released its first annual review. AdGreen, a project of the U.K.-based

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Advertising 235

Adweek

JUNE 20, 2023

In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own. In alignment.

eCommerce 237

eCommerce 237

Adweek

FEBRUARY 23, 2024

Dorothy "Dot" Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding "love and joy" as additional ingredients. The result is a fluffy carb so delicious and comforting that it staves off a revenge killing and tames an immortal Welsh-Scandinavian hitman.

Food 289

Food 289

Ad Badger

MARCH 18, 2024

Use the Product Opportunity Explorer. It helps you find products. Read More Product Opportunity Explorer Unlocks Amazon Success The post Product Opportunity Explorer Unlocks Amazon Success appeared first on Ad Badger. Want to grow your Amazon shop but don’t know how?

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Advertising 88

Adweek

AUGUST 17, 2022

TikTok introduced its newest suite of commerce products, Shopping Ads, with the aim of enabling brands to easily build engaging consumer experiences that make shopping exciting and entertaining.

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Entertainment eCommerce 250

Adweek

JANUARY 20, 2023

Whether it's wayward Junior Mints in an operating room in Seinfeld or Dominic Toretto throwing back Coronas with his Fast and Furious family, product placement has long been a staple of shows and movies. In addition to financial incentives for production, products have the power to tell stories in as little as one frame.

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Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

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MarTech Healthcare Retargeting Audience 112

Adweek

AUGUST 21, 2022

At the start of summer, Unilever's 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as "crap."

Food 264

Food Marketing Media 264

Adweek

JANUARY 23, 2023

in the newly created position of vice president of organic growth and product marketing. He had been vp of product marketing at Meta since 2017, leading an 800-person organizations across product/engineering and sales, which is similar to his new role at Snap. Ty Ahmad-Taylor joined Snap Inc.

Marketing 265

Marketing Advertising 265

Adweek

NOVEMBER 28, 2022

Nast has unveiled a number of new commercial products, as well as enhancing existing ones, with the aim of making it easier for clients to work with the publisher amid an uncertain economic climate. As businesses prepare for a new calendar year, Cond? The offerings fall into two camps, according to Deborah Brett, global chief.

Media 240

Media Advertising 240

Seth Godin

JANUARY 5, 2024

It’s pretty clear that if you wanted to make pins productively, you’d want to own one of these devices. Industrial productivity progress grows and then ebbs or levels out. It transformed the labor of four trained workers from 20 pins a day to 10,000. The inclined plane. The shovel. The assembly line. The computer chip.

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