AdPulp

APRIL 20, 2024

“Trust the Free Press. To commemorate the group’s 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. Not Pretty Words.” ” That’s the message from Reporters Without Borders Germany.

Media 97

Media 97

AdExchanger

FEBRUARY 15, 2024

Any advertising trade reporter will tell you that their inbox is clogged by a ceaseless daily parade of press releases and pitches trumpeting ad tech company partnerships.

Ad Tech 128

Ad Tech Media Advertising 128

Digiday

APRIL 10, 2024

Neither of the IPG entities returned multiple emails from Digiday seeking comment on the complaint by press time. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 87

Media Marketing 87

Digiday

MARCH 13, 2024

While this question has been asked several times in recent years, its answer is perhaps more pressing now than ever before. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. What would happen to the billions of dollars currently driving its ads business?

Marketing 94

Marketing Media 94

AdExchanger

APRIL 24, 2023

We're close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. That seems obvious, but one key player in the The post Video Measurement Is Getting Smarter – So Why Press For A Dumb Currency? appeared first on AdExchanger.

Impressions 98

Impressions Media Video Ads 98

Digiday

JANUARY 1, 2024

The headlong rush into commerce media — predominantly embodied by the surge of retail media networks launched over the last three years — has been well documented by the B2B press, and Digiday is no exception. By 2028, we expect retail media revenue to exceed that of linear TV and CTV combined.” billion from $125.7

Retail 82

Retail Media Agency Marketing 82

Digiday

NOVEMBER 16, 2023

Publishers have taken a few different protective measures to protect their content from those companies, from one-off revenue share deals (like the Associated Press’ licensing deal with ChatGPT creator OpenAI) to coalitions negotiating for payments (such as a consortium of publishers led by IAC chairman Barry Diller).

Media 89

Media Marketing 89

Digiday

DECEMBER 8, 2023

IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, to be its new U.S. His name wasn’t mentioned in the press release on Dec. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Quintana replaces Joe DiMiero, who was appointed U.S.

Media 91

Media Agency Marketing 91

Seth Godin

APRIL 27, 2023

There are three strands, present for most everyone: Power (sometimes seen as status, or the appearance of status) Safety (survival and peace of mind) Meaning (hope and the path forward) The changes in our media structure, public health and economy have pushed some people to overdo one or the other and perhaps ignore a third.

Media 108

Media 108

Ad Tech Daily

JUNE 22, 2022

Young joins Peach with 15 years’ experience in Digital Media Sales with opportunities spanning Press, Broadcast, Pureplay Digital, Influencer Marketing and most recently Shoppable Tech with a vast portfolio of experience that includes Channel 5, Yahoo, Takumi […].

Ad Tech 84

Ad Tech Media Advertising Marketing 84

Digiday

OCTOBER 26, 2023

The Inclusive Media Initiative will aid in directing advertising on YouTube to self-identified diverse creators, who often do not attract the same media and sponsorship opportunities as larger influencers and content creators. (It Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 78

Media Agency Advertising Marketing 78

More About Advertising

MARCH 27, 2023

WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC Media Action, Free Press Unlimited and more than 25 governments “to advance media freedom.” WPP’s.

Media 52

Media Advertising Finance Agency 52

VideoWeek

AUGUST 10, 2023

Signatories of the letter include the News Media Alliance, which represents over 2000 news businesses in America, and the European Publishers Council, which counts Axel Springer, News UK, The Guardian, DMG Media, Condé Nast, and G+J among its members.

Media 98

Media Conversion Agency 98

Martech Series

FEBRUARY 2, 2023

Mediawire personalises the precise talking point of a brand with content creation and distribution, online press release distribution and amplification services in India. A press release or branded article, namely content that comes under non-news category can be published real-time with appropriate disclaimers on news publishing websites.

Communications 81

Communications MarTech Audience Media 81

Digiday

MARCH 13, 2024

At a press briefing before the vote, Tudorache — who was co-rapporteur for the AI Act alongside Italian Member of Parliament Brando Benifei — noted that lawmakers faced heavy lobbying against transparency measures for rules around AI and copyrighted materials. Continue reading this article on digiday.com.

Media 78

Media Marketing 78

VideoWeek

JULY 12, 2023

Viewers who see the ads are prompted to press the ‘OK’ button on their remotes if they’re interested in purchasing the product. Some integrations allow buyers to target pre-defined audience segments – which are created using retail media – within a buying platform.

Retail 95

Retail eCommerce Media Audience 95

Martech Series

FEBRUARY 16, 2023

The conference agenda will consist of seven main tracks, focused on helping marketing leaders overcome their biggest challenges and tackle their most pressing priorities – from brand strategy and customer experience, to emerging technology, social media trends and data privacy.

Marketing 79

Marketing Audience MarTech Media 79

Advendio

MARCH 28, 2023

ADvendio , the leading retail media omnichannel advertising solution, will showcase its technology that enables retailers to build, manage and optimise their Retail Media Networks at the Retail Technology Show , taking place on 26 & 27 April at London’s Olympia. Read the full press release at Retail Connections.

Retail 69

Retail Media Advertising 69

Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. There were actually two publications by this media group — a business magazine and a lifestyle magazine. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening.

MarTech 79

MarTech SEO Marketing Communications 79

Martech

APRIL 27, 2023

including blog posts, press releases, social media posts, email templates, and more. Users enter the desired keywords and parameters, and WriteSonic’s AI algorithms will generate content for blog posts, press releases, social media posts, email templates and more.

MarTech 102

MarTech Conversion Media Audience 102

MNTN

FEBRUARY 16, 2024

Ultimately, a unified sports streaming service from all the media heavy hitters suggests that this is the beginning of the end for traditional TV in this battle for viewership. And who among us knew they’d do it? Marketers, that’s who. Netflix’s Threat Isn’t in Hollywood. The thing is, it’s just not really true.

Entertainment 98

Entertainment Manufacturing Retail Marketing 98

AdExchanger

JUNE 28, 2022

Podcast interview withEarl "Butch" Graves Jr.CEO and PresidentBlack EnterpriseandJason Dawayne SmithPresident, Integrated SolutionsPublicis MediaMore than two years into its full-court press to improve diversity, equity and inclusion across media plans and staff, has the ad industry measured up?

Media 98

Media 98

More About Advertising

SEPTEMBER 14, 2023

Uncommon and Total Media won insurance company Hiscox in July, and their first campaign is built around the kind of playful press and OOH thinking that Uncommon is fast making its own.

Media 52

Media Advertising Agency 52

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This will come as no surprise to anyone who has monitored the trade press in the last year or so. Each of these elements helps to explain the increased demand for commerce media in the last year.

Media 93

Media Retail ROI Advertising 93

Digiday

NOVEMBER 6, 2023

However, the pressing question remains: is this alignment in their best interests? Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Despite Microsoft Advertising’s rocky start with the streaming giant, it appears that these two industry behemoths are locked in step for the near future.

Advertising 89

Advertising Ad Tech Media Marketing 89

Digiday

AUGUST 27, 2023

With the summer season winding down, some media companies are beginning to push employees to work from the office more regularly, reigniting media unions’ years-long efforts to organize around the issue. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 66

Media Marketing 66

Advendio

NOVEMBER 11, 2022

Deseret Digital Media is a media company focused on bringing what matters to the Salt Lake City region and across Utah: news and information, local websites and apps, and one of the largest B2B and C2C platforms native to Utah.

Media 79

Media 79

More About Advertising

JUNE 2, 2023

Cornish Orchards is making its ad debut with The Corner, a diverting 30 seconds riffing on the social media obsession (allegedly) with hydraulic presses. Yes, there’s even a YouTube Hydraulic Press Channel. Ingenious but.

Media 40

Media Advertising Agency 40

AdPulp

FEBRUARY 11, 2022

When compared to the digital models, of course, magazines are easily seen as costly media relics from another century. The post Dotdash Meredith Stops the Presses, Opts for Digital-Only Product appeared first on Adpulp. But the comparison of websites to print is not apples-to-apples. Not by a long stretch.

Media 89

Media 89

Advendio

NOVEMBER 25, 2022

Domain had long been using a number of owned and off-network channels to manage media. Read the full press release at [link] The post Domain Partners With ADvendio to Provide Better Solutions for Their Customers first appeared on Advendio. However, Domain wanted to enable ad sales at scale and better leverage Salesforce.

Media 85

Media Advertising 85

Martech Series

JANUARY 5, 2023

Plato’s content distribution and syndication platform enables us immediate global reach across a deep mix of publications and media outlets while their data platform drives the latest in Web3 connectivity and data intelligence. Everyone in the Web3 space should be using it as it drives knowledge across our ever changing landscape.”. .

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

AdPulp

OCTOBER 5, 2021

The press is screaming. The post Facebook Foibles and the Media Megaphone Mess appeared first on Adpulp. Former employees are venting. The federal government seeks to break the company’s monopolistic hold. In the […].

Media 91

Media 91

Unruly

MAY 9, 2023

Through Unruly, the SSP in Tremor’s platform, buyers can access Green Media Product (“GMP”) curated deals – powered by Scope3 data – across premium display, video and now, CTV, to achieve performance goals while mapping and measuring the carbon emissions of their media spend.

Media 52

Media Affiliates Advertising Communications 52

Unruly

MARCH 14, 2023

As the advertising landscape becomes more complex and moves at a faster pace, Unruly bolsters Mediahub’s efforts to offer its clients clear value for their media spend and accountability for performance. ABOUT MEDIAHUB Mediahub is a global media planning and buying agency with over 1000 employees worldwide.

Demand Side Platform 52

Demand Side Platform Agency Affiliates Media 52

Unruly

APRIL 26, 2023

The planner’s technology enables broadcasters to maximize reach and frequency allocation holistically across linear and digital inventory, and provides advertisers and agencies with optimized, actionable cross-screen media plans. Major broadcasters and agencies are engaged in extensive testing with the planner.

Audience 52

Audience Ad Server Marketing Affiliates 52

Digital Turbine

MAY 22, 2023

Advertising Execution From Q4 2020 to Q1 2023, Marriott Bonvoy has had 2x more impressions than Hilton, while running 2x more unique ad creatives and a heavier focus on social media. Device Integration Even with recent negative press, TikTok remains as strong as ever resulting in a 5.12 BRAG Ratio.

Impressions 98

Impressions Media Advertising Marketing 98

Digiday

JUNE 8, 2023

But marketers at startups and direct-to-consumer brands in particular, have mixed opinions on whether to push forward with purpose-driven marketing as the stakes for losing business may be a bit higher when it comes to boycotts and bad press. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Healthcare 74

Healthcare Advertising Marketing Media 74