Digiday

DECEMBER 8, 2022

Per Pathmatics, the retailer spent at least $35 million on digital media so far this year, slightly less than the nearly $38 million spent in 2021. Kantar does not track social media spending as Pathmatics does.). For a legacy brand like J.C.

Retail 77

Retail Brand Awareness Media Communications 77

Digiday

OCTOBER 20, 2022

million spent in 2021, according to Pathmatics. Kantar figures do not include social and digital spend as Pathmatics figures do.). This year, Northwestern Mutual spent just shy of $7 million on digital advertising efforts, up from the $5.4

Brand Awareness 62

Brand Awareness Education Media Marketing 62

Digiday

SEPTEMBER 30, 2022

According to Pathmatics ad tracking data, so far this year, Quay has spent $2.7 Roughly 34% of Quay’s monthly ad budget is spent on Instagram, 17% on Facebook, 14% on Snapchat, 5% on TikTok, 20% on desktop video and 9% on out-of-home, per Pathmatics data. million on advertising; the company spent $4.7

Advertising 64

Advertising Marketing Retail Affiliates 64

Digiday

NOVEMBER 29, 2022

Pathmatics reports the Kraft-owned brand spent $1.6 Kantar figures do not include social spend as Pathmatics figures do.). That figure is significantly lower than the $35.9 million spent in 2021. million on digital advertising this year, significantly less than the nearly $3 million spent the year prior.

Pop-Up 66

Pop-Up Banner Brand Awareness Ad Inventory 66

Digiday

DECEMBER 18, 2022

million in 2021, according to Pathmatics. Kantar does not track social media spending as Pathmatics does.). . “We said, ‘Listen, let’s make this the year that we go all in on addressable and see how it plays out for us, and then for 2023, let that inform our plan a bit better.'”

Media 64

Media Cookies Impressions Audience 64

Digiday

OCTOBER 5, 2022

According to Pathmatics data, the brand spent a little over $3.1 In September 2022, the brand allocated 11% of its monthly social advertising budget on TikTok (none in 2021), 65% on Facebook (45% in 2021) and 24% on Instagram (29% in 2021), per Pathmatics data. million so far this year on advertising efforts.

Media 61

Media Food Social Advertising Audience 61

Digiday

SEPTEMBER 22, 2022

Penguin didn’t disclose the terms of its new TikTok deal or how much it spends on the platform, but data from the ad-tracker Pathmatics found that the publishing house spent $1.4 million in 2021 during the same period, according to Pathmatics.). Other major publishers haven’t spent nearly as much on TikTok, according to Pathmatics.

Impressions 76

Impressions Food Media Conversion 76

Digiday

OCTOBER 25, 2022

million spent in 2021, according to Pathmatics. Kantar figures do not include social and digital spend as Pathmatics figures do.). So far this year, Shake Shack has spent more than $5 million on digital advertising, significantly up from the $2.8 According to Kantar, Shake Shack spent an estimated $1.5 million spent the year prior.

Media 64

Media Marketing Advertising Audience 64

Digiday

JANUARY 10, 2023

Meanwhile, Pathmatics reports Adam and Eve spent more than $570,000 last year, slightly less than the $626,000 spent in 2021. Kantar figures do not include social media spend as Pathmatics’ do.). That figure is slightly higher than the same time frame in 2021, during which the brand spent at least $2.4 million on advertising.

Display Advertising 58

Display Advertising Audience Media Impressions 58

Digiday

NOVEMBER 30, 2022

According to Pathmatics, the streaming platform spent nearly $70 million on advertising so far this year, slightly up from the $66 million spent last year. Kantar figures do not include social spend as Pathmatics figures do.). .” (Bodman declined to offer further details around growth and usage.).

Marketing 66

Marketing Brand Awareness Audience Conversion 66

Digiday

NOVEMBER 6, 2022

According to Pathmatics, a firm that does track social spending but doesn’t track spending on linear TV, the company spent $951,000 on media so far this year and spent $4 million on media last year. Those figures don’t include spending on social media as Kantar doesn’t track social spending.

Media 49

Media Advertising Marketing 49

Digiday

SEPTEMBER 19, 2022

million digitally to date, slightly down from the $11 million spent last year, according to Pathmatics. million, Pathmatics reported. Those numbers do not include social spend as Kantar does not track those figures. The brand spent $8.4 That digital spend has seen a major shift: Axe shelled out $1.8

Entertainment 56

Entertainment Marketing Brand Awareness Audience 56

Digiday

JUNE 15, 2022

Across Facebook and Instagram, the company spent $235,000 in 2021, per Pathmatics. In 2020, Pathmatics reports the company spent just $38,000 on Instagram alone. Last year, LTK spent $91,400 on media, a significant decrease from the nearly $280,000 spent in 2020, according to Kantar.

Brand Awareness 65

Brand Awareness Entertainment Media Audience 65

Digiday

DECEMBER 6, 2022

Data collated by Pathmatics showed that the week of Musk’s takeover saw a total of $35.37 While the advertiser spent on average $228,642 per week on Twitter prior to Musk’s takeover, this figure has slightly increased by 0.20% to $229,100 post acquisition, per Pathmatics. million in ad spend, which increased the week after to $35.45

Advertising 79

Advertising Pop-Up Impressions Audience 79

Digiday

SEPTEMBER 16, 2022

Per Pathmatics data, Aerie has spent $6,861,300 on advertising efforts so far this year, up from $5,183,400 in 2021. The company spends roughly 55% of its monthly ad budget on TikTok, 23% on Instagram, 13% on Facebook and 9% on Snapchat, per Pathmatics data.

Brand Awareness 57

Brand Awareness Marketing Advertising Agency 57

Digiday

NOVEMBER 13, 2022

has slowed, per analytics firm Pathmatics. In 2022, the advertiser seems to have curbed spending even more dramatically as it dropped out of Pathmatics’ analysis of the top 15 advertisers altogether. The main one being ad dollars — or rather, a lack of them. Take CPG giant Mondelez, for instance. In 2019, it spent $13.5

Advertising 56

Advertising Marketing 56

Digiday

NOVEMBER 2, 2022

According to Pathmatics data, the brand spent a little over $8.4 It also resulted in earned media worth $94 million, according to Vona. It is unclear how much of Outback’s advertising budget is allocated to this campaign as Vona declined to share budget specifics.

Entertainment 63

Entertainment Impressions Audience Media 63

Digiday

JUNE 7, 2022

Studs spent more than $470,000 on Facebook and Instagram from January to April of this year, Pathmatics reported. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . That number is slightly down from the $527,000 spent in 2021.

Brand Awareness 52

Brand Awareness Food Retail Agency 52

Digiday

NOVEMBER 10, 2022

According to Pathmatics data, the brand spent a little over $99 million so far on advertising in 2022, which is higher than $53 million the brand spent in 2021. “Our goal is really to show consumers that Lowe’s is a top destination for holiday shopping and showcase our unexpected holiday décor and gifts that Lowe’s actually has,” said Wilson.

Retargeting 60

Retargeting Video Ads Advertising Marketing 60

Digiday

NOVEMBER 27, 2022

According to Pathmatics data, the brand spent a little over $197,000 so far on advertising efforts in 2022. The brand also produced short video clips of Burtka sharing his favorite tips and tricks for keeping the holidays stress-free and fun. Leaning into TikTok could prove to be fruitful for Arm & Hammer.

Brand Awareness 59

Brand Awareness Food Entertainment Audience 59

Digiday

NOVEMBER 16, 2022

million on digital advertising, slightly up from the $2 million spent last year, according to Pathmatics. This year, the DTC brand spent just over half (52%) of its ad dollars on Facebook and 22% on linear television ads, Cameron said. So far this year, Birdies spent more than $2.2

Brand Awareness 62

Brand Awareness Video Ads Communications Media 62

Digiday

SEPTEMBER 15, 2022

According to Pathmatics data, the brand spent a little over $30 million so far on advertising efforts this year. As previously reported by Digiday, the brand has relied on social to stand out as it did before utilizing TikTok and Snapchat to diversify its digital media strategy.

Media 57

Media Education Entertainment Audience 57

Digiday

OCTOBER 20, 2022

According to Pathmatics data, the brand spent a little over $79 million so far on advertising efforts in 2022, with $29 million going toward social media and $2 million going toward connected TV. It is unclear how much of Shopify’s advertising budget is allocated to the TV spot, as Craig declined to share overall budget specifics.

Pop-Up 64

Pop-Up Agency Audience Media 64

Digiday

SEPTEMBER 29, 2022

Ad spend data for the brand was not available on Pathmatics and Kantar. Hastings said outside paid channels were not used for this campaign and declined to share how the advertising budget was split between Twitter and Instagram.

Education 64

Education Media Marketing Advertising 64

Digiday

SEPTEMBER 28, 2022

According to Pathmatics, The Clear Cut spent $15,300 on Facebook and Instagram so far this year, significantly down from the $31,000 spent on those channels in 2021. The Clear Cut’s media mix is made up of paid search, Facebook and Instagram, and Pinterest; Simon did not provide further specifics around the brand’s media spend.

Brand Awareness 58

Brand Awareness Education Media Agency 58

Digiday

NOVEMBER 29, 2022

According to Pathmatics data, the brand spent close to $17.8 With that said, it is unclear how much of Tractor Supply Company’s advertising budget is allocated to this campaign as Gardiner declined to share budget figures. million so far on advertising in 2022.

Brand Awareness 64

Brand Awareness Impressions Retail Audience 64

Digiday

OCTOBER 31, 2022

According to Pathmatics data, the brand spent a little over $27 million so far on advertising in 2022, which is up from $20 million in 2021. The contest launched on Oct. 20 and will run until Nov. Shea said that 100% of the ad spend went toward social with over 50% on Facebook and Instagram, but declined to share exact figures.

Brand Awareness 66

Brand Awareness Agency Media Marketing 66

Digiday

APRIL 26, 2023

million on media, according to Vivvix, a Kantar company, including paid social data from Pathmatics. Outside of the 4/20 campaign, Jack in the Box spends its ad dollars of social and digital media, radio ads, out-of-home and digital navigation ads to reach consumers on the go. In January of this year, the fast food chain spent $6.5

Food 64

Food Marketing Media Agency 64

Digiday

OCTOBER 3, 2022

According to Pathmatics data, the brand spent $864,000 this year on advertising efforts, which is up from $643,000 in 2021. The spots aim to highlight the importance of women being heard and seen in health care through videos, provocative billboards, and bold photography.

Media 75

Media Brand Awareness Agency Conversion 75

Digiday

NOVEMBER 27, 2022

According to Pathmatics data, the brand spent a little over $27 million so far on advertising efforts in 2022, which is a little lower than $34 million the brand spent in 2021. It is unclear how much of Foot Locker’s advertising budget is allocated to this campaign as Tedesco declined to share overall budget specifics.

Media 61

Media Audience Conversion Marketing 61

Digiday

DECEMBER 6, 2022

The brand spent a little over $2 million so far on advertising in 2022, according to Pathmatics data which showed $393,000 on Facebook, $191,000 on Instagram, and $1.4 It is unclear how much of FTD’s advertising budget is allocated to this campaign as Rayment declined to share budget specifics. million on digital desktop displays.

Agency 53

Agency Media Advertising Marketing 53

Digiday

JULY 6, 2022

PathMatics, which tracks online advertising, found that Planned Parenthood spent $53,000 on digital ads related to abortion or reproductive rights the week before the Supreme Court’s decision and then $145,000 the week of the decision. Planned Parenthood also spent $79,000 on TikTok between May 29 and June 25, according to PathMatics.

Education 54

Education Ad Space Ad Targeting Advertising 54

Digiday

SEPTEMBER 22, 2022

According to Pathmatics data, the brand spent a little over $969,000 so far this year on advertising efforts. However, it is unclear how much of Elysian Brewing’s advertising budget is allocated to this campaign, as Biascca nor Wiley would not share overall budget specifics.

Impressions 59

Impressions Brand Awareness Entertainment Retail 59

Digiday

OCTOBER 12, 2022

According to Pathmatics data, the brand spent a little over $175 million so far this year on advertising efforts. The comic book depicts how four Dashers save the city of “Dashville” by being independent and flexible, while still pursuing their personal passions. Glazer declined to share exact advertising figures.

Entertainment 53

Entertainment Social Advertising Audience Advertising 53

Digiday

APRIL 23, 2023

Last year, KBP spent $11,096 on media, according to Vivvix, a Kantar Company, including paid social data from Pathmatics. (KFC declined to make a spokesperson available for this story.) Figures were not available for 2021.) Meanwhile, KFC spent nearly $235 million on media, up from the $181 million, per Vivvix.

Marketing 63

Marketing Media Communications Audience 63

Digiday

SEPTEMBER 13, 2022

According to Pathmatics data, the brand spent a little over $18.9 “We started to mention these features last year but with this campaign, we’re really leaning into the benefits a lot more and even developed claims around them for marketers to understand their advantage,” he said. million so far on advertising efforts this year.

Media 49

Media Marketing Advertising Agency 49

Digiday

MARCH 16, 2023

According to Pathmatics by Sensor Tower data, the brand spent a little over $8 million so far on advertising in 2023 and over $65 million in 2022. “Panera’s audience are spending more time on TikTok, so we are shifting more dollars to this platform and we continually evaluate our mix as we stay in tune with our audience.”

Fashion 65

Fashion Marketing Audience Food 65