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How to revolutionize your market segmentation with genAI

Martech

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Leverage AI’s predictive capabilities to evaluate segment profitability. For each dimension, provide both obvious and non-obvious segment possibilities.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

AI creative optimization eliminates guesswork through dynamic creative optimization, multivariate testing, and personalization techniques that can triple campaign profitability, as demonstrated by case studies showing ROAS increases from 1.2 Measure ROI rigorously to justify further investment. to 3.5 ( HubSpot Style Channel ).

ROI 52
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How to clarify marketing metrics to impress the C-suite

Martech

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

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What’s Driving the Momentum Behind Ad Curation in 2025

Basis

Agency leaders are caught between rising operational costs and shrinking profit margins while trying to prove value to clients. Every dollar must work harder, and leaders are expected to prove ROI faster and more rigorously than before. CMOs are under heightened pressure to defend budgets to skeptical stakeholders.

ROI 88
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From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?

Martech Series

This restricted perspective results in repeated budget cuts as firms prioritize tasks that provide a direct return on investment (ROI), such as sales and product development. Because Martech expenses might be significant, CFOs and board members may consider them non-essential or discretionary. Optimize the Martech stack for efficiency.

MarTech 88
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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Cookies 130
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. These benchmarks are a critical component for measuring the success of your OTT campaign.