Remove news
article thumbnail

BBC Speaks to News Weary Consumers in First Global Brand Campaign

Adweek

to position itself as a more trusted news source in the U.S. In a critical election year, the BBC has launched its first brand campaign outside the U.K. and international markets. Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North.

Marketing 311
article thumbnail

Half of Top News Sites Blocked OpenAI’s Crawlers in 2023

Adweek

At the end of 2023, nearly one-half (48%) of the top news websites, based on reach, across 10 countries blocked OpenAI's crawlers, while nearly one-quarter (24%) blocked Google's AI crawler, according to a study by Reuters Institute.

320
320
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Weekly Generative AI News and Top Stories

Adweek

This week's news update includes: On the policy side Ahead of 2024's U.S. In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of gen AI that marketers need to know.

Marketing 276
article thumbnail

News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

Adweek

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United States, according to the CDC. But since.

article thumbnail

The Recruiting Crossword Puzzle

The good news? You can solve your recruiting problems using new tools and data specifically designed to help do your job: find top passive talent and fill those open reqs – faster than you thought possible.

article thumbnail

AI Watch: Weekly Updates for the Latest in Generative AI News

Adweek

Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. Another week of a flurry of generative AI developments.

Ad Tech 288
article thumbnail

News Aggregator SmartNews Launches US Ads Business

Adweek

Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building.