AdExchanger

MARCH 5, 2025

But theres another reason marketers find it difficult to understand their true ROI, says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure True ROI appeared first on AdExchanger.

ROI 92

ROI Agency Media Marketing 92

Martech

MARCH 26, 2025

Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page. Run social media campaigns featuring qualitative survey responses. Share findings with industry media. Feature experts in live and on-demand webinars.

ROI 120

ROI Marketing Conversion Brand Awareness 120

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

ROI 111

ROI Advertising Audience Agency 111

Adweek

OCTOBER 31, 2024

In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI.

Media 289

Media ROI Marketing 289

Martech

APRIL 15, 2025

Another option is to target those exposed to your social media ads, for example, and drive them toward the website and white paper. At an even higher level, you can invest in additional tactics to increase brand awareness, building the social media advertising pool and adding users to that level of the funnel.

ROI 99

ROI Marketing Brand Awareness Conversion 99

Adweek

JULY 13, 2022

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 246

ROI Media Retail eCommerce 246

Adweek

SEPTEMBER 1, 2023

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 325

ROI Audience Media 325

Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

ROI 299

ROI Advertising eCommerce Media 299

Digiday

NOVEMBER 27, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. From the interactive nature of playable ads to their customizability, measurability and performance, marketers can reach their goals by embracing this innovative ad format. Continue reading this article on digiday.com.

ROI 84

ROI Banner Audience Media 84

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 119

Retail Media Marketing Manufacturing 119

Single Grain

JUNE 13, 2025

Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. The combination of predictive creative analysis with automated bid management creates a comprehensive optimization ecosystem that maximizes both creative impact and media efficiency. AdCreative.ai

ROI 52

ROI A/B Testing Machine Learning Audience 52

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.

ROI 52

ROI Retail Media Ad Inventory 52

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 132

Marketing ROI MarTech Conversion 132

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully.

Media 109

Media Retail Advertising Cookies 109

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix The Olympic Games and KitKat were both awarded the Outdoor Grand Prix. That’s our promise to our consumers,” said Werner Hesse-Quack, Penny’s head of brand marketing.

Entertainment 206

Entertainment ROI Impressions Media 206

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102

Retail Media Machine Learning ROI 102

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI 52

ROI Marketing CPA Conversion Rate 52

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. ET Loyalty 2.0

Media 76

Media Cookies Agency Retail 76

AdExchanger

SEPTEMBER 24, 2024

Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs). Unlike traditional matched market testing, this modern approach involves […] The post ZIP Codes: The Simple Fix For Advertising ROI Measurement appeared first on AdExchanger.

ROI 113

ROI Advertising Media Marketing 113

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 128

Advertising ROI CPA Conversion 128

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. The average marketing budget is 7.7%

ROI 129

ROI MarTech Marketing Agency 129

Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 123

Marketing Brand Awareness ROI Retargeting 123

Ad Rants

DECEMBER 1, 2022

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw. Wrapping Up. YouTube makes a great platform to share your business videos.

Media 253

Media Audience Conversion Rate SEO 253

PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 64

Media Retail Education ROI 64

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy.

Marketing 123

Marketing Finance ROI Ad Targeting 123

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 122

Marketing ROI Agency MarTech 122

Basis

JUNE 2, 2025

Commerce media has all the characteristics of a digital advertising channel that brands of all kinds cant afford to ignore. Because commerce media is powered by first-party data, those audiences, moments, and messages are as targeted, relevant, and personalized as possible. between 2025 and 2028.

Retail 59

Retail Media Cookies Audience 59

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 104

ROI Marketing Audience Retail 104

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 114

Marketing ROI Finance MarTech 114

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects.

Marketing 109

Marketing ROI MarTech Audience 109

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 102

Display Advertising Advertising Brand Awareness Cookies 102

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Wick AI is a marketing platform that offers automated tools for SEO, reputation management, and social media marketing. Email: Business email address Sign me up!

MarTech 112

MarTech SEO Ad Server Retail 112