InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today. Video ads As the name suggests, video ads make use of videos.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Automated Reporting.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

MARCH 16, 2023

They can be static image ads or rich media with interactive elements. Interstitial ads are also a commonly used type but are known to be disruptive to users, as they appear before the user can access the landing page of a website. Video Ads — Video ads are an excellent way to increase user engagement.

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The metric is calculated by dividing ad spending by the number of fully completed views.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 5, 2017

spent twice the amount of time on their desktop computers than their mobile devices. times more media time to their mobile devices than their desktops. Moreover, when consumers are on their mobile devices, they are spending 90% of their time in-apps. Make sure your video format matches mobile usage.

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile ad spend as a whole is expected to reach $12.82

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. Monetize your video ad inventory with a reliable video ad provider.

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

Automatad Inc.

OCTOBER 26, 2023

Autoplay video ads Autoplay video ads are another ad format that frequently frustrates users. These ads start playing automatically, often with sound and can disrupt the user’s browsing experience. According to Nielsen Norman Group , 86% of users dislike auto-playing video ads.

Pop-Up 52

Pop-Up Banner Video Ads Real Estate 52

MobileAds

JANUARY 24, 2021

Here is a quick difference between both the types of ad servers: What is an advertiser-side ad server? An advertiser ad server (also known as third party ad servers) is used by advertisers (and media buyers) to show ads on different websites and apps. What are First Party Ad Servers (Publisher Ad Servers)?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

DECEMBER 13, 2019

Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 14, 2021

Given the dominance of mobile in driving sales, here’s our take on how brands can develop Mobile Marketing Maturity to level up their marketing goals.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

InMobi

AUGUST 21, 2017

In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. To get the most return out of their mobile video ad campaigns, retailers and brands should be adding "end cards" into their video experiences that capture consumers’ attention and persuades them to take action.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

JANUARY 23, 2022

Even in this current privacy-first landscape, here’s why advertisers should still invest in mobile, along with how they can still ensure success. Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively.

Banner 52

Banner Viewability Cookies Click Through Rate 52

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Kargo Acquires Ziggeo in Online Video Push.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

SEPTEMBER 30, 2019

And when it came to scale, mobile was the top choice. Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

JULY 20, 2020

Time spent on mobile is quickly growing, and marketers are realizing the importance of engaging with audiences where they spend most of their time. This is why in-app ad revenues have been rising steadily over the past few years. There are other key benefits to in-app ad formats too. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. The transcript from the video can be found below. Next up we’ll take a look at the media-buying process. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

InMobi

SEPTEMBER 18, 2012

User Privacy, New Identifiers and Limit Ad tracking feature For mobile ad networks and app developers monetizing viads, of special interest is the introduction of the new limit ad tracking feature. What this means is that user can now choose to block ad tracking used by ad networks to deliver relevant ads across apps.

Geo targeting 40

Geo targeting Ad network Rich Media Mobile Ads 40

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100