Exchange Wire

JUNE 15, 2022

In today's ExchangeWire news digest: the UK's Competition and Markets Authority states that Apple and Google possess too much power over the phone market; Apple unveils its new password-alternative, "passkeys"; and YouTube removes some restrictions to masthead ads. CMA report concludes [.].

Marketing 52

Marketing 52

InMobi

SEPTEMBER 6, 2017

Advertisers can leverage high-impact ad placements such as full-screen interstitials during natural breaks in the user interaction and masthead banners on the homescreen of the app.”

Banner 52

Banner Brand Awareness Entertainment Audience 52

Automatad Inc.

DECEMBER 1, 2023

Masthead ads Masthead ads are prominent video ads displayed at the top of a website or app for maximum visibility. Source The masthead ad slot has a high fixed CPM price, which may vary according to the market. The ad spend on native video ads is increasing YOY in the U.S. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

MARCH 9, 2023

It has its own seven-member staff independent of Sports Illustrated’s masthead, as well as dedicated social media feeds on Instagram , Twitter and TikTok. Esports Illustrated is independently operated by G3, although it is accessible via the Sports Illustrated website and will have select headlines shared on SI’s front page.

Media 67

Media Entertainment Audience Communications 67

Digiday

OCTOBER 17, 2022

We’re also offering to couple that with masthead [sponsorship], which is our biggest reach, most scaled product across all of our ads on YouTube. It will be an opportunity to be the very first in-stream ad that viewers will see on YouTube. By the Numbers.

Marketing 69

Marketing Fashion Advertising Audience 69

Nick Burcher

NOVEMBER 16, 2014

The official Sainsbury''s YouTube channel also contains additional video footage. 50p per bar will be donated to the Royal British Legion to help British Armed Forces families, both past and present.)

Impressions 61

Impressions Retail Conversion Media 61

AdvertiseMint

OCTOBER 19, 2023

Stand out with YouTube Ads like: Pre-roll ads before videos play Overlay ads that pop up in videos Masthead text ads on YouTube’s homepage Source: score.org Video marketing can grab more eyeballs. The Facebook platform has a huge reach, great targeting, and robust analytics to power your social media marketing efforts.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52