article thumbnail

Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp.

Pop-Up 88
article thumbnail

Salary and Career: Kathleen Voboril can make martech sing

Martech

She’s also figured out how to combine her first love, musical theater, with martech. I wound up in a private equity firm because they would give me health insurance and one thing led to another and they offered me a full-time job as a marketing associate. The classes and the coursework didn’t light me up. Q: In marketing?

MarTech 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

MarTech 133
article thumbnail

How to avoid the martech black hole and ride the crest of change

Martech

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Tech company cuts are up a whopping 86% from last year). Martech: More complex than a black hole. The same applies to your martech stack. Dig deeper: 5 steps to martech stack success.

MarTech 108
article thumbnail

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martech

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app. Indeed, Philips has explicitly labeled their own martech stack as an “ecosystem.”

MarTech 123
article thumbnail

Personalization and real-time interaction management: Best of the Chatbot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Use customer segmentation to deliver targeted pop-ups and notifications.

Pop-Up 103
article thumbnail

Countering 4 “myths” of tech stack dysfunction: shrinkage, martech, shadow IT, and utilization

Chief Martech

Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. “Down with martech! So what does their data say about these popular “myths” of martech madness? Down with SaaS!” They’re not true.

MarTech 90