Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Processing.

MarTech 117

MarTech Retail Manufacturing Conversion 117

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Email: Business email address Sign me up! Processing.

MarTech 115

MarTech SEO Ad Server Retail 115

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( introduces THINK1.Ai:

MarTech 122

MarTech Food Machine Learning SEO 122

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Zappi added AI Quick Reports to its consumer insights platform.

MarTech 119

MarTech Conversion Affiliates SEO 119

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. Smells like AI spirit? Processing.

MarTech 125

MarTech Healthcare SEO Conversion 125

Martech

AUGUST 15, 2024

Dig deeper: What the composability revolution means for customer engagement The unbundled martech stack What does that mean? Martech stacks have traditionally been composed of a series of more or less well-integrated applications, mostly maintaining their own native datasets. Are you getting the most from your stack? Processing.

MarTech 119

MarTech Retargeting Marketing Media 119

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 119

MarTech Audience Marketing Conversion 119

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Source: MartechTribe, Martech Datawarehouse, Oct. Disruptors.

MarTech 130

MarTech Machine Learning Conversion Conversion Rate 130

Martech

SEPTEMBER 4, 2024

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. You will also execute a mix of organic social media , owned media and paid campaigns. Paid media: Strong performance for mid-funnel leads, particularly in the decision stage for large companies.

MarTech 125

MarTech Marketing Healthcare Finance 125

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). The platform combines first-party audiences with creative and media in a single workflow. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Processing.

MarTech 120

MarTech CPM Banner Retail 120

Martech

JULY 11, 2024

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5. The post 6 key issues when deciding to consolidate or upgrade your martech stack appeared first on MarTech.

MarTech 106

MarTech A/B Testing Marketing Audience 106

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi Processing.

MarTech 120

MarTech Non-Profit eCommerce Machine Learning 120

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Why we care. RMNs saw 16.3%

Retail 121

Retail Media Retargeting Audience 121

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 130

Media Advertising Conversion Rate Machine Learning 130

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites. Processing.

MarTech 106

MarTech Click Through Rate Machine Learning Banner 106

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance. Processing.

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. Scope3 introduced the Scope3 Agentic Media Platform and Brand Standards, a brand safety and suitability tool. The platform enables media and advertising companies to create efficient, sustainable advertising products. Email: Business email address Sign me up!

MarTech 102

MarTech Retail Conversion Education 102

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 124

Retail Media Conversion Advertising 124

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Retail 130

Retail Media Advertising Agency 130

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. RedTrack launched AI-powered agents for e-commerce media buyers. The post AI-powered martech news and releases: April 17 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 113

MarTech Conversion eCommerce Audience 113

Adweek

DECEMBER 5, 2024

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media--with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations.

Media 290

Media MarTech Agency Marketing 290

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) Jivox released an AI-powered creative compliance tool for retail media ads. Mood Media launched Messaging Copilot, a tool within its Harmony Messaging platform. Kaltura introduced TV Genie, an AI-powered solution for media companies.

MarTech 109

MarTech SEO Conversion Retail 109

Martech

MAY 19, 2025

As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their Martech Day event. If you’re a regular MarTech reader, you probably know I’m talking about Databricks and Amplitude.

MarTech 86

MarTech Finance Marketing Media 86

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Example : Compare AI-assisted campaign outcomes to “business as usual” campaigns, quantifying the uplift in click-through or revenue and the production time and media spend saved.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Augmented reality (AR). Influencer marketing.

Media 130

Media Impressions Audience Conversion 130

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 130

ROI Media Audience Ad Inventory 130

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. Jellyfish developed an AI-driven in-housing media platform that provides a unified framework for accessing proprietary AI agents and tools. The system automates media research, evaluation, content strategy, and activation for marketing teams. Processing.

MarTech 85

MarTech Retail eCommerce Audience 85

Adweek

JUNE 24, 2024

Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist.

Media 321

Media MarTech 321

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. In-store retail media. One of the most important clarifications is how IAB defines in-store retail media. Why we care. Email: Business email address Sign me up!

Retail 113

Retail Media Pop-Up Brand Lift 113

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. They provide me with summaries and extract insights that I either agree or disagree with.

MarTech 97

MarTech Marketing Conversion Media 97

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 123

Media Advertising Ad Ops Non-Profit 123

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. IAB unveiled “In-store Retail Media Definitions and Measurement Standards,” a new tool for RMN standardization, at the summit. Media activation, including length and frequency. locations.

Retail 123

Retail Media Video Ads Advertising 123

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 121

Retail Media Marketing Manufacturing 121

Martech

MAY 1, 2025

Here are this weeks AI-powered martech releases: Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. It incorporates predictive modeling to forecast campaign outcomes, activates media based on those forecasts, and adjusts performance in real time during execution.

MarTech 80

MarTech A/B Testing SEO Conversion 80

Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. Dig deeper: These are the challenges and barriers impacting your martech stack 1. For the record, this year’s landscape counts 15,384 tools.

MarTech 80

MarTech Marketing Communications Media 80

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 127

Click Through Rate A/B Testing MarTech SEO 127

Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. Theyre redefining the entire martech stack: What tools to use. By the 2010s, social media platforms including YouTube, Facebook and student-driven content were central to exploration.

MarTech 62

MarTech Conversion Conversion Rate Communications 62