Adweek

SEPTEMBER 28, 2023

The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. Between the lines Roku and Spotify first partnered more than a decade ago when the.

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Video Ads Marketing 293

Adweek

APRIL 21, 2025

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

Video Ads 263

Video Ads Ad network Retail Media 263

Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. The key is to offer diverse and engaging quality videos.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Marketing 104

Marketing Pharmaceuticals Retail Video Ads 104

Adweek

JUNE 11, 2025

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement. “As

Viewability 236

Viewability Ad Tech Conversion Media 236

Adweek

MAY 2, 2023

In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories.

Marketing 246

Marketing Video Ads Advertising 246

Martech

JUNE 5, 2024

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The first initiative is the addition of in-stream video ads alongside publisher content. AI marketing assistant for campaign guidance. Enhanced targeting with exclusion lists.

Video Ads 122

Video Ads Marketing Finance MarTech 122

Adweek

MAY 2, 2023

In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories.

Marketing 243

Marketing Video Ads Advertising 243

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Google announced the expansion of ad placements, cinematic creative AI tools, real-time campaign copilots, AI agents that do the work for you, and more. Heres a recap of everything that matters from Google Marketing Live 2025. Its becoming a co-strategist.

Marketing 90

Marketing Pop-Up Video Ads Conversion 90

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Marketing 140

Marketing MarTech Education ROI 140

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

Video Ads 52

Video Ads Display Advertising Retail Media 52

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The key to digital marketing is being able to reach users on any device.

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Video Ads MarTech Audience Advertising 128

Marketing Dive

DECEMBER 13, 2022

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

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Video Ads 137

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Processing.Please wait.

Video Ads 120

Video Ads Retail MarTech Marketing 120

VideoWeek

JANUARY 6, 2025

Back in August, the Paramount-owned broadcaster announced plans to rebrand the channel under the name ‘5’, and update its My5 BVOD service to include free ad-supported streaming TV (FAST) channels and content from other Paramount networks. “2025 is set to be an exciting year for Channel 5,” says Sears.

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? How Jagran New Media doubled video ad revenue with a managed AdOps service. Editorial Director. Snap reported $1.07

Video Ads 123

Video Ads SEO Ad Server Ad network 123

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 125

Video Ads Retail MarTech Marketing 125

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 291

Video Ads Advertising Retail Media 291

AdExchanger

DECEMBER 7, 2023

La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger.

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Video Ads Machine Learning Marketing Affiliates 117

Adweek

APRIL 11, 2024

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We

Advertising 298

Advertising Video Ads Marketing 298

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

MNTN

FEBRUARY 18, 2025

You, too, can reach vast audiences, so long as you stick to the services video ad specs, detailed below: Tubi Ad Formats and Video Specs for CTV Aspect ratio: 16:9 Minimum resolution: 1920 x 1080 Max file size: 10Gb Frame rate: 23.98, 25, or 29.97 YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

DECEMBER 29, 2023

Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 98

Video Ads Banner Advertising Marketing 98

Martech

SEPTEMBER 19, 2024

“On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. And one-third said they get annoyed weekly by these ads.

Retail 123

Retail Media Video Ads Advertising 123

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023. Continue reading this article on digiday.com.

Video Ads 95

Video Ads Ad Inventory Advertising Marketing 95

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 As marketers, we have to overcome these ongoing challenges and adapt to this ever-evolving landscape.

Advertising 97

Advertising Marketing Retail Audience 97

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Be more personal Todays prospective students are quick to tune out generic marketing.

Education 80

Education Advertising Marketing Audience 80

Adweek

APRIL 1, 2025

Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.

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Video Ads Advertising Media Marketing 242

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

Education 118

Education Video Ads Audience Conversion 118