MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

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Retargeting Conversion Rate Shipping Conversion 52

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. However, the excitement of developing an app with a unique design and receiving initial traction soon fades away when users' attention drifts to other relevant apps, forgetting all about yours.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Ad Wisey

APRIL 28, 2022

Platform: Shopify Primary product category: Motor Vehicles > Motorcycles & Scooters Primary markets: USA / Canada Adwisely user since: July 2019. Retargeting on Facebook. Retargeting appeared to be the most obvious answer to the window shopping and cart abandonment issues. Key challenges. The app will do the rest.

Retargeting 69

Retargeting eCommerce Audience Marketing 69

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. It has everything to do with search retargeting. Here’s your chance to find out more about what search retargeting is and how it works, as well as how you can start using it today to drive traffic to your brand. What Is Search Retargeting? How Does Search Retargeting Work?

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RevX

NOVEMBER 22, 2021

With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Ride the growth wave with app retargeting. Retargeting is a cornerstone to app marketing, and with good reason. This scenario is changing now.

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Martech Series

JULY 15, 2022

YouAppi announces it now has a 100% female-led executive team in the US and has grown its app retargeting product, ReAppi, 3x since its launch in 2019. YouAppi, a leading global marketing platform for the world’s largest mobile brands, is excited to announce it now has a 100% female-led executive team in the US.

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Retargeting MarTech Marketing 84

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked. Get the daily newsletter digital marketers rely on. Why we care.

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MNTN

APRIL 18, 2023

These middle-of-the-funnel marketing strategies can help you nudge people in this stage down your sales funnel. What Is Middle of Funnel Marketing? People in the middle stage of their journey to buying your product or service know about your brand and are interested in learning more. Here are 10 of our favorite 1.

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Retargeting Marketing Education Audience 52

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

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Retargeting Ad network Retail Cookies 52

MNTN

FEBRUARY 9, 2024

We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Spoiler alert: it’s not even close.

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Advertising Marketing Retargeting CPA 98

Martech

APRIL 26, 2022

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Get the daily newsletter digital marketers rely on. Nearly half of all U.S.

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Marketing Shipping Retargeting MarTech 116

MNTN

JULY 13, 2023

Considering how fast the digital marketing landscape keeps evolving, it’s easy to feel overwhelmed, especially when you’re adding another platform to the mix. Today, Performance TV advertising sits alongside your paid search and social media digital marketing strategies—with many of the same features. But seriously, don’t panic.

Retargeting 52

Retargeting Marketing Audience Conversion 52

MNTN

OCTOBER 5, 2023

Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s a vital strategy for B2B marketers. But many ABM campaigns aren’t working out quite how marketers would like them to.

Retargeting 52

Retargeting Marketing Audience SEO 52

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. At some point before the year is out, you’ll be thinking about what next year will bring. Some companies claiming to be AI-based were not.

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Marketing Retail Retargeting MarTech 129

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop. Understand marketing attribution.

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Conversion Marketing Communications Retargeting 112

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing 108

Marketing Retargeting Finance ROI 108

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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MNTN

AUGUST 25, 2023

Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. Let’s explore what bottom of funnel marketing is, as well as the tactics you can use to help convert your qualified prospects into customers.

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Conversion Retargeting Marketing Brand Awareness 52

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. This article will look at ten direct response marketing examples that work well. The goal is to use the ten direct response marketing examples to show you how to drive real revenue and growth for your business.

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Marketing A/B Testing Retargeting Conversion 52

MNTN

JULY 21, 2022

Edmundson dug into the top CTV ad trends of the last year, how advertisers are utilizing CTV as a performance marketing channel, the results of some successful ad campaigns, and how CTV supported brands during the last period of economic uncertainty. The Results Are in: Advertisers are Leveraging CTV as a Performance Marketing Channel.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

AdExchanger

MAY 16, 2023

WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle. The post How A CDP Helped The Washington Post Get Smart About Subscription Prospecting appeared first on AdExchanger.

Marketing 101

Marketing Retargeting Media 101

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Marketing 96

Marketing Retargeting Communications MarTech 96

Smart-Hub

APRIL 1, 2024

Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Retargeting.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Basis

DECEMBER 5, 2022

The higher education marketing landscape is changing. From major colleges and universities to online education giants to newer nondegree providers, institutions of all kinds are grappling for a share of this lucrative market—packing even more players onto what was already a crowded playing field. Online learning.

Education 52

Education Marketing Retargeting Audience 52

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

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Cookies First-Party Cookies Retargeting Conversion 101

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Venture Beat

APRIL 19, 2022

Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The Paris-based company raised the money from Adikteev, an app retargeting and cross-promotion platform company.

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Retargeting Marketing 52

MNTN

JUNE 27, 2022

Social marketers are talented in the art of optimization. While traditionally TV has been an (expensive) upfront commitment that meant you sent your ad off into the wild and let it run its course, Connected TV allows for marketers to optimize throughout the campaign, similar to social channels. A key audience doesn’t convert?

Marketing 98

Marketing Retargeting Social Advertising Audience 98

Basis

JANUARY 24, 2024

But Google Chrome’s cookie deprecation isn’t the only force pushing digital advertisers towards a privacy-first approach: marketing teams have already had to deal with signal loss in recent years due to factors like the uptick in digital advertising regulation , Apple’s App Transparency, and consumer demands for data privacy.

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Advertising Marketing Cookies Retargeting 59

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about taking risks and trusting your intuition.

Marketing 127

Marketing SEO Audience Machine Learning 127

Basis

JANUARY 24, 2024

marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. Specifically, I’m talking about the ability to target to serve personalized advertising. What cookieless marketing solutions are particularly useful for retail and e-commerce advertisers?

Retail 69

Retail Advertising Cookies Marketing 69

Martech Series

JUNE 22, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.”

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Retargeting Account-Based Advertising Marketing Display Advertising 88

Basis

DECEMBER 5, 2022

Here are three places to start: 1) Play the retargeting game. As a result, getting people in the door will cost a bit more, but once they’ve come through, you should invest in retargeting and retention strategies to get them back and increase frequency. Thoughts differ on whether inflation will affect the restaurant category in 2023.

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Retargeting Marketing Food Advertising 52

Martech Series

SEPTEMBER 16, 2022

One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze.

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Marketing Brand Awareness Retargeting Audience 103

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

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Education Advertising Marketing Cookies 52

InMobi

JANUARY 15, 2015

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs.

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