Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 96

Healthcare Pharmaceuticals Demand Side Platform Marketing 96

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. speaking at The MarTech Conference. speaking at The MarTech Conference. Cesar Brea of Bain and Co.

Marketing 114

Marketing Pharmaceuticals MarTech Cookies 114

Martech Series

JULY 14, 2022

Nephron Pharmaceuticals Corporation selects Revaly as their design collaboration tool. Nephron Pharmaceuticals Corp., Revaly will save our company millions of dollars by having better design feedback earlier in the process,” said Lou Kennedy , Owner and CEO of Nephron Pharmaceuticals Corporation.

Pharmaceuticals 103

Pharmaceuticals Manufacturing Shipping Education 103

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Marketing 134

Marketing Pharmaceuticals Banner Food 134

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. TripleBlind, the leader in privacy-enhancing computation (PEC), announced a technology and go-to-market partnership with SEQSTER PDM Inc.

Pharmaceuticals 98

Pharmaceuticals Healthcare GDPR MarTech 98

Martech Series

NOVEMBER 29, 2022

The Leader in Intelligent Animated Video Creation Software Expands Operations to Fulton Market Tech Hub, Growing Geographic Footprint, Leadership Team, and Enterprise Customer Base in the Midwest. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Marketing 96

Marketing Pharmaceuticals Education Communications 96

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

GDPR 140

GDPR Marketing Pharmaceuticals Healthcare 140

Martech Series

JULY 14, 2022

This reinforces RightData’s commitment to the market and capitalizes on its recent Series A investment from Level Equity. Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting. The post RightData Hires Industry Veterans to Its Team appeared first on MarTech Series.

Pharmaceuticals 116

Pharmaceuticals Machine Learning Healthcare MarTech 116

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Marketing 134

Marketing Pharmaceuticals Manufacturing MarTech 134

Martech Series

NOVEMBER 18, 2022

” Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. QualSights is used by various Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation and optimization. In addition to the overall rank of No. 2 in the Midwest.”

Pharmaceuticals 105

Pharmaceuticals eCommerce MarTech Marketing 105

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. followers) Get MarTech!

Pharmaceuticals 128

Pharmaceuticals Electronics Healthcare MarTech 128

Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Get the daily newsletter digital marketers rely on. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%. Unsurprisingly, B2B was the desktop leader at 78%. Processing.Please wait.

Pharmaceuticals 98

Pharmaceuticals Electronics MarTech Marketing 98

Martech Series

JULY 6, 2022

Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. The post Erin Goodsell Joins Weave as Chief Legal Officer appeared first on MarTech Series.

Pharmaceuticals 98

Pharmaceuticals Communications MarTech Retail 98

Martech Series

JULY 26, 2022

Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. Tealium’s focused approach to the pharmaceutical industry will increase marketing success for some of the world’s largest brands by connecting the online and offline HCP journey.”

Healthcare 105

Healthcare Pharmaceuticals Communications MarTech 105

Martech Series

AUGUST 25, 2022

By giving each brand or product its own unique invisible markings, StegVision prevents fake products and counterfeit items from easily entering the market and being sold as originals. Marketing Technology News: MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut.

Pharmaceuticals 98

Pharmaceuticals Machine Learning Fashion Shipping 98

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking.

Marketing 114

Marketing Communications Pharmaceuticals Conversion 114

Martech Series

FEBRUARY 13, 2023

” Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Tallan creates solutions using Microsoft Azure tools to streamline processes, integrate disparate systems and help companies operate more efficiently and profitably. .

Pharmaceuticals 98

Pharmaceuticals Manufacturing MarTech Marketing 98

Martech Series

DECEMBER 22, 2022

Automation solutions from Turck increase the availability and efficiency of machines and plants in numerous industries, such as the food, pharmaceutical, chemical and automotive industry, and applications, such as mobile machinery, intralogistics and packaging. At the forefront of Industry 4.0 At the forefront of Industry 4.0

eCommerce 98

eCommerce Pharmaceuticals Manufacturing MarTech 98

Martech Series

AUGUST 9, 2022

The survey—whose findings represent 90% of the TV ad revenue in the market, inclusive of the major TV publishers and a majority of the single networks—illustrates the extent to which advertisers were seeking and implementing new measurement platforms during negotiations at the recent 2022-2023 Upfronts.

Pharmaceuticals 90

Pharmaceuticals MarTech Advertising Marketing 90

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

Pharmaceuticals 75

Pharmaceuticals MarTech Agency Marketing 75

Martech

NOVEMBER 16, 2022

That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Dig deeper: Twitter’s demise would cost marketers an important, useful channel. Last April, when he agreed to buy the company, the market was hot. Get MarTech! In your inbox. Processing.

Advertising 130

Advertising Pharmaceuticals Audience Media 130

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Martech Series

OCTOBER 1, 2022

” Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. Most recently, Barnhart was President of Global Medical Products & Supply Chain at Cardinal Health, a Fortune 500 pharmaceuticals distributor, medical/lab products manufacturer, and healthcare data services provider.

Retail 98

Retail Real Estate Pharmaceuticals Food 98

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Marketing Technology News: Is Your Inbox Riddled With Scams? The post Authenticx Ends Year on High Note, Looks Ahead to 2023 appeared first on MarTech Series. It’s Time to Amp Up Yout Email Security.

Healthcare 98

Healthcare Pharmaceuticals Conversion MarTech 98

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Healthcare 98

Healthcare Pharmaceuticals MarTech Audience 98

Martech

APRIL 1, 2022

Get the daily newsletter digital marketers rely on. Growth in AVOD ad spend is outpacing other channels and is projected to be worth $47 billion of the global CTV market by 2023,” said Iván Markman, Yahoo Chief Business Officer. Glewed TV is now a preferred partner in Yahoo’s supply-side platform. Processing.Please wait. Why we care.

Advertising 111

Advertising Pharmaceuticals Food Entertainment 111

Martech Series

JANUARY 12, 2023

Mansoor currently serves as Microsoft’s Vice President of Data & AI, and has extensive expertise in go-to-market strategy and providing product and solution leadership across operational database, analytics, AI/Machine Learning, data governance, and business intelligence solutions. “We We are excited to welcome Zia to our Board. “We

Machine Learning 96

Machine Learning Pharmaceuticals Healthcare MarTech 96

Martech

OCTOBER 11, 2023

Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.)

Media 135

Media Pharmaceuticals Impressions Audience 135

Martech Series

NOVEMBER 15, 2022

Marketing Technology News: The 2022 NATO Summit Utilizes Teradek Video Streaming Technology for Global Broadcasts. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Healthcare 97

Healthcare Pharmaceuticals Machine Learning MarTech 97

Martech Series

NOVEMBER 14, 2022

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Marketing Technology News: Tiger Pistol Named to Inc.’s Best Practices For Healthcare In Cloud, Forrester Research, Inc.,

Healthcare 96

Healthcare Pharmaceuticals MarTech Communications 96

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Be wise when you optimize Unlike aspects of traditional marketing, OAO is audience-first. Common queries include “What is telemedicine?”

Healthcare 111

Healthcare Pharmaceuticals Audience Conversion 111

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech

DECEMBER 14, 2023

Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. They offer a CRM solution to healthcare institutions and pharmaceutical companies. You might be super experienced working in the North American market but a complete newbie to Europe or Asia-Pacific.

Pharmaceuticals 92

Pharmaceuticals MarTech Communications Healthcare 92

Martech Series

NOVEMBER 9, 2022

” The new report, issued last month, assessed 47 startups primarily on core capabilities and market impact, looking specifically at domain focus, market buzz, product capabilities, and human capital (talent and leadership). Marketing Technology News: Tiger Pistol Named to Inc.’s

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Q: Why is data so fascinating to you? What do people want?

Pharmaceuticals 67

Pharmaceuticals Machine Learning Agency Healthcare 67

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. We also work with numerous pharmaceutical companies on market share data inside the data clean room. Michael Sweeney: How does that look when we’re talking about non-programmatic advertising and marketing use cases?

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52