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2023 Trends for Automotive Marketers

Basis

With supply chain issues delaying delivery of key parts and curbing new car manufacturing, the automotive industry slammed the metaphorical brakes on at the beginning of the pandemic. Second, robust retargeting strategies will be key.

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What’s Holding Back Interactivity in CTV Advertising?

VideoWeek

And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV. How does targeting and retargeting work, in terms of data and identifiers you’re using? There’s the manufacturer piece that I mentioned which will catch up, as the base layer of technology catches up. solution.

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Distribution Channels: What They Are, Types, & Examples

AdvertiseMint

The most basic distribution channel flows like this: The manufacturer makes the products. So, wholesalers and retailers act as intermediaries between the manufacturer and the consumer. The major distribution channel levels are: Zero-level – Direct sales from manufacturer to consumer.

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What Is Addressable TV Advertising?

Agility Ads

The end goal includes all smart TVs across all manufacturers, but that is not yet available. Combined with Agility Analytics, you get a complete view of all performance metrics of your advertising campaigns, making retargeting and other changes straightforward and profitable. Agility Can Help.

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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Weather : Adding weather targeting lets advertisers show ads based on the local weather around the screen, something of interest to, for example, a raincoat or sunscreen manufacturer.

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Marketing in the 'New Normal' needs Innovation; Cross-device Identity Graphs can help!

InMobi

For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years. Essentially, the household is often the central focus for items purchased by multiple members of a residence and the individual for impulse shopping.

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Marketers find first-party strategies easier said than done

Digiday

“You also have a lot of big CPG brands or clothing manufacturers that have signed global contracts for DMPs and CDPs but they’re starting to devest because they’ve got all this first-party data that’s great in terms of utility that it could bring but it’s just not relevant to their business model,” added Schruers.