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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Example: GreenStride targets environmentally conscious fitness enthusiasts.

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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode. Local products could be targeted just to local people.