Clearcode

MARCH 13, 2023

In this article, we explain what RTB is, how it works and what its introduction to DOOH means for this channel and the players that operate in it. Key Points The IAB Tech Lab has added support for DOOH advertising in the release of OpenRTB 2.x. What Is Digital Out-Of-Home (DOOH) Advertising?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Basis

JANUARY 26, 2024

Digital out-of-home (DOOH) and dynamic podcast advertising are two channels that are growing leaps and bounds post-pandemic. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 77

Advertising Marketing Cookies Impressions 77

Martech Series

JUNE 10, 2022

Thanks to the rapid growth of e-commerce, manufacturers are directly selling to consumers. Marketing Technology News: DPAA and Quotient Announce 2nd DOOH CPG Event: June 9, 1pm EST. The past two years of the pandemic have changed consumers’ behavior significantly. Rapid Growth of direct-to-consumer brands. Subscription-based payments.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

MAY 2, 2023

Dig deeper: How Home Depot and Kroger use RMNs to improver shoppers’ ad experience “We have the number one TV viewing data set globally, which means our TVs provide more consumer viewing data than any other manufacturer by almost double,” said Sang Kim, EVP and GM of North America service business at Samsung Electronics.

Retail 104

Retail Electronics Manufacturing MarTech 104

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87

VideoWeek

MAY 27, 2022

Yahoo and Hivestack Partner on DOOH. Yahoo and Hivestack have joined forces to deliver programmatic digital out-of-home (DOOH) cross-channel media campaigns on a global scale. Audi Apologises for Copyright Breach in Chinese Ad.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

DECEMBER 16, 2022

IAB Tech Lab Adds DOOH to Open RTB. IAB Tech Lab has integrated DOOH into Open RTB, the communication protocol that enables real-time bidding. DOOH inventory can now be described and traded alongside other established digital channels such as display, mobile and CTV, the organisation said. “The The Week in TV.

Media 98

Media Audience Retail Display Advertising 98