Martech Series

AUGUST 23, 2022

InfoCepts, a global leader in end-to-end data analytics solutions, announced today that it is highest rated on 2022 Gartner Peer Insights Voice of Customer Report for Data and Analytics Service providers. Gartner Peer Insights is a free peer review and ratings platform designed for enterprise software and services decision makers.

MarTech 83

MarTech Marketing Advertising 83

Martech Series

DECEMBER 8, 2022

Key players covered into the report Cloudflare, Gemini Trust, OpenSea, Semidot Infotech, Dapper Labs, The Sandbox, Axie Infinity, Rarible, Art Blocks, Foundation. Marketing Technology News: AI in Content Marketing.

Non-Profit 92

Non-Profit Marketing MarTech 92

YieldBird

DECEMBER 9, 2021

Bid reports – both ‘Bid rejection reason’ and ‘Bid range’ are reports that are still in the Beta stage, but even at this point, they can provide some interesting insights. These reporting metrics are not yet widely available for all Google AdManager accounts, so new features or improvements might be added.

CPM 52

CPM GDPR Advertising Audience 52

Martech Series

OCTOBER 6, 2022

Account-based marketing platform RollWorks , a division of NextRoll, strengthened its reporting capabilities for HubSpot users. The new capabilities give B2B marketers more insights into the trends of their customers’ behaviors and activities.

Impressions 61

Impressions MarTech Conversion Marketing 61

Martech Series

FEBRUARY 15, 2023

the industry-leading Ai-Powered Customer Intelligence Platform, announced it has been named in the Gartner Peer Insights “Voice of the Customer for Contact Center as a Service” report, recognizing its overall experience, user interest, and adoption.

Communications 64

Communications MarTech Conversion Marketing 64

InMobi

APRIL 10, 2020

In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. Of course, this is just the tip of the proverbial iceberg as far the insights revealed in the report.

Agency 52

Agency Media 52

InMobi

OCTOBER 21, 2013

This is where the InMobi App Insight Report comes in. As part of the first edition of this report, we have analyzed thousands of app promotion campaigns that ran on our network. Aligning your app with these insights will make your product stand out in the vast ecosystem and give your app that competitive edge!

Marketing 52

Marketing 52

Adweek

JULY 19, 2023

Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. The study provides insights on engagement and consumption trends across streaming and linear TV advertising, also making actionable recommendations and predictions based on analysis.

Advertising 242

Advertising 242

Adweek

JUNE 9, 2022

In a newly released report based on proprietary data--the first edition of its inaugural Comcast Advertising Report, called Actionable Insights for the Modern TV Advertiser--Comcast looked at the.

Advertising 270

Advertising 270

Adweek

DECEMBER 7, 2022

Edelman and LinkedIn released their fifth annual B-to-B Thought Leadership Impact Report Wednesday, tapping the perspective of nearly 3,600 management-level professionals to offer insights into the buying behaviors of business-to-business decision-makers and C-suite executives during the current economic downturn and help add clarity on the value provided (..)

Marketing 260

Marketing 260

Adweek

DECEMBER 15, 2022

TikTok released its third annual trend forecast Thursday, TikTok What's Next Report 2023, aimed at giving marketers some insights into how consumers' wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies.

Marketing 251

Marketing 251

Adweek

OCTOBER 10, 2022

Released by research and insights consultancy Brand Value, the annual Nation Brands Value report highlights the top 100 countries. It revealed.

245

245

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing 113

Marketing MarTech 113

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

Marketing 125

Marketing Communications MarTech 125

Martech

OCTOBER 6, 2023

Such knowledge gaps keep these powerful insights from being brought to light. Dig deeper: How to align B2B sales and marketing teams 3 key areas for marketing operations support Here are three ways MOps teams can help bridge the knowledge gap, delivering valuable insights that benefit the entire organization. In your inbox.

Marketing 134

Marketing ROI Machine Learning Education 134

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Marketers can download the full report for more insights on and opportunities to connect with the foodie audience.

Food 104

Food Audience Conversion MarTech 104

Martech Series

FEBRUARY 28, 2023

The latest survey uncovered unique insights on the priorities of talent and technology within content marketing teams. This annual report provides such unique perspectives from our market. We hope these insights can inform or affirm our readers’ strategies for 2023.” Every year, Contently , Inc.,

Marketing 84

Marketing MarTech Audience Agency 84

Martech

MARCH 6, 2024

44% believe AI will be essential for real-time data analysis and shopper insights. At NRF, the IAB released a report underscoring the value of in-store media,” said Artem Lavrinovich, Chief Data and Product Offer at Cooler Screens, in a release. 10% consider in-store data too complex for current AI capabilities. Personalization.

Retail 121

Retail Media Marketing Cookies 121

Martech Series

SEPTEMBER 28, 2022

The latest release of the business intelligence (BI) reports management system includes new support and features. the enterprise technology provider of choice, announces the release of Bold Reports 4.2. Integrated predictive forecasting in paginated reports. An option to search for text, numbers, or dates in a rendered report.

MarTech 97

MarTech Marketing 97

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Visit Digital Marketing Depot to download the 2023 Marketing Data Impact Report.

Marketing 109

Marketing MarTech 109

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” million in 2022, according to the report. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” The full report can be accessed here.

Video Ads 66

Video Ads Retail MarTech Marketing 66

Martech

APRIL 8, 2024

How do you approach data interpretation and translating complex data sets into actionable insights? Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. Can you provide an example of a time when you did this successfully?

Electronics 104

Electronics MarTech Communications Marketing 104

Martech Series

SEPTEMBER 20, 2022

Solution Automates Mobile User Acquisition Dashboards and Reports for the Top Five Frequently Used Channels. Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution.

Advertising 76

Advertising MarTech Conversion Marketing 76

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech Series

JANUARY 30, 2023

OwnID’s First Annual Report about Passwordless Authentication: An In-Depth Look at the Current State of the Industry, Adoption Rates, Opportunities for the Future, Impact on User Experience, and Key insights on passkeys adoption.

Conversion Rate 78

Conversion Rate MarTech Conversion Marketing 78

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Conversion 101

Conversion Audience Communications MarTech 101

Martech

DECEMBER 21, 2023

TapClicks ’s AI Assistant leverages OpenAI’s ChatGPT to generate AI-powered summaries and insights from campaign data. The integration uses data from TapClicks Automated Data Warehouse and creates concise and actionable reports in seconds. Get MarTech! In your inbox.

MarTech 120

MarTech Audience Conversion Marketing 120

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. Media reports have always offered minimal insights into the role of creative performance.

Audience 98

Audience A/B Testing Agency Media 98

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Marketing 110

Marketing Machine Learning Audience MarTech 110

Martech Series

FEBRUARY 20, 2023

The report highlights themes of simplification, cybersecurity, the evolution of the workforce, automation and AI, and Superapps as trends that will be key to business and IT decision makers in 2023. AI automation is a key trend highlighted by Insight experts, who look at the impact AI could have on everyday life and on organisations.

MarTech 52

MarTech Marketing 52

Martech Series

NOVEMBER 13, 2022

Report analyses multiple text data streams to illustrate where a company’s sustainability practices can have the greatest impact. – Affordability: consumers are nearly twice (1.9x) as likely to use words relating to ‘affordability’ when compared with ESG reports, particularly with regards to energy and fashion.

MarTech 86

MarTech Fashion Conversion Communications 86

Martech Series

OCTOBER 31, 2022

Weave , the all-in-one customer communications and engagement platform for small- and medium-sized businesses, has launched a new Phone Reporting Analytics feature to drive meaningful insights and efficiencies for multi-location practices. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Communications 83

Communications MarTech Marketing 83

Martech

DECEMBER 4, 2023

Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months. This, despite the fact that these same leaders report only using one-third of the capabilities of their current technology. AI delivers insight into the thinking process of people and how they think.

MarTech 125

MarTech Marketing Conversion 125

Martech Series

AUGUST 29, 2022

quantilope, the Insights Automation company, appears three times in this year’s GRIT Business & Innovation Report: #2 on Top Technology Providers List; #12 on Most Innovative Suppliers List; and #13 on Top Data & Analytics Provider List.

Marketing 74

Marketing MarTech 74

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Get MarTech!

Conversion 88

Conversion MarTech Audience Marketing 88

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Media 117

Media Education Brand Awareness Audience 117