Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. Integration between LinkedIn Lead Gen Forms and the Demand Acceleration Platform to validate and route leads to marketing automation and CRM systems. Why we care.

MarTech 100

MarTech Marketing Media Advertising 100

The Ad Tech Blog

JUNE 7, 2023

Real-Time Analytics Envision an old steam engine, chugging along but unable to keep up with modern demands. Leveraging data analytics and artificial intelligence, businesses will unlock new insights, make informed decisions, optimize operations, and deliver personalized customer experiences.

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Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. The center is intended to accelerate and optimize marketing decision-making. Two key capabilities. Get MarTech!

MarTech 107

MarTech Media Agency Marketing 107

Martech Series

OCTOBER 12, 2022

RainFocus , provider of the next-generation enterprise event marketing platform, announced that registration for RainFocus INSIGHT 2023 is live. INSIGHT 2023 kicks off in December with a series of virtual events. Key Dates: INSIGHT Premiere: Dec. INSIGHT Preparation: Jan. INSIGHT Preparation: Jan. 30 – Feb.

Marketing 74

Marketing MarTech Communications 74

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

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Demand Side Platform Ad Exchange Ad Inventory Audience 52

Martech Series

FEBRUARY 16, 2023

The result is a wealth of easy-to-access insight without the need to invest heavily in-house analytics capabilities. Meanwhile, as we’ve seen with forecasting over the last year, past customer behavior has not been useful in predicting future demand in this strange economy.

Electronics 89

Electronics Retail Machine Learning MarTech 89

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

MarTech 109

MarTech ROI Marketing Media 109

AdExchanger

OCTOBER 5, 2022

Advertisers have been demanding discrete program insights for targeting and measurement planning, Jonathan Bohm, VP of product at VideoAmp, tells AdExchanger. The purpose is to help buyers target their ads more effectively. The post VideoAmp Adds In-Program Analysis To Its Measurement Toolkit appeared first on AdExchanger.

Audience 109

Audience Advertising 109

AdExchanger

OCTOBER 5, 2022

And household-level measurement calls for full media transparency, she said, which includes adding program-level insights into programmatic buys. The post TV Buyers Demand More Transparent Measurement appeared first on AdExchanger. The post TV Buyers Demand More Transparent Measurement appeared first on AdExchanger.

Media 104

Media Advertising 104

Martech

MARCH 24, 2023

So often, when I speak with CMOs, they focus on demand generation solely within the conmtext of new customer acquisition. We demand this in our consumer lives, and that human desire for a great experience does not disappear just because it is in a B2B context. How do you collect these insights? However, his point was well taken.

ROI 128

ROI MarTech Marketing 128

PubMatic

MARCH 14, 2024

This shift in viewer behavior has presented many challenges for the supply and demand sides of the advertising ecosystem. In response to these challenges, PubMatic has developed a comprehensive approach that addresses both the supply and demand sides of the CTV advertising ecosystem.

Advertising 93

Advertising Education Entertainment Media 93

Martech

SEPTEMBER 28, 2021

” Meeting B2B demands. “Today, buyers have new demands and if you can’t keep up, you might as well honestly move aside for the next guy because he or she is going to take your chair while it’s still warm,” she added. “Well, that was me. “We weren’t educated.

Machine Learning 127

Machine Learning MarTech Education Communications 127

Martech

OCTOBER 10, 2023

Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape. Consumers now demand more information and brand trust before buying. Ensure you have consistent and engaging experiences across all touchpoints to meet the demands of today’s consumers.

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Pop-Up Banner eCommerce Audience 121

Martech

DECEMBER 13, 2022

Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. 6Sense offers AI-driven insights into account behavior, identifying accounts to target and generating buying-stage predictions. Why we care. It makes sense to bring them together.

MarTech 99

MarTech Marketing 99

Digiday

DECEMBER 21, 2023

Related Insights Digiday Programmatic Marketing Summit Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome Read More Investors giddy at the prospect of striking gold with “ the next Google ” were all eager to lay to rest the infamous John Wanamaker adage with the power of data and ad tech.

Ad Tech 85

Ad Tech Cookies Marketing Media 85

Martech Series

FEBRUARY 15, 2023

Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors According to Forrester’s Younger Buyers Have Changed The Business Buying Landscape report​, Millennials and Gen Z constitute 64% of business buyers, with Millennials making up more than half of all business buyers.

Marketing 86

Marketing Manufacturing Finance MarTech 86

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Like regular header bidding, it connects publishers with multiple demand partners and is equally efficient. It connects you with more demands, so more ad revenue. Keep a check on demand partners.

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Header Bidding CPM Fill rate Viewability 52

Martech

JANUARY 5, 2023

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system.

Media 89

Media Food MarTech Marketing 89

Martech Series

OCTOBER 14, 2022

Demand-generation specialist uses Planning and Measurement Suite to locate likeliest converts. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success. .

Brand Awareness 85

Brand Awareness MarTech Marketing 85

Martech

JULY 6, 2023

I lacked perspective, and I had no insights about the moves I was making. That map is insights. Insights give you perspective. If you’re feeling lost or confused and if your marketing doesn’t seem to be getting you to your destination — you just need the right insights. What are insights, anyway? That’s an insight.

Conversion Rate 106

Conversion Rate Conversion MarTech Marketing 106

Martech Series

JANUARY 12, 2023

Glimpse , the fast-growing, real-time insight platform, has brought on research and strategic planning veterans to meet demand for a simpler, faster way to uncover human sentiment and intent. She brings decades of experience translating research into actionable insights as the lead strategic planner for top global PR firms.

Public Relations 81

Public Relations MarTech Communications Marketing 81

Martech

FEBRUARY 12, 2024

Leveraging data for deeper insights The path forward requires starting earlier than you might feel comfortable. It involves integrating insights from user data, supplier interactions and product performance into a cohesive brand strategy. Dig deeper: What are marketing attribution and performance management platforms? Get MarTech!

Marketing 113

Marketing Brand Awareness ROI MarTech 113

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. Unlike traditional cable or satellite TV, YouTube TV is entirely Internet-based, offering subscribers access to a wide range of live TV channels, on-demand content, and cloud-based DVR features. What Is YouTube TV?

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech Series

SEPTEMBER 13, 2022

Powerful marketing in a time where customers are demanding more authenticity and relevance through every reach doesn’t have to be expensive. But the truth it, the size of your budget (whether small or big) doesn’t have to define your marketing output. Working with Less.

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MarTech Marketing ROI Advertising 93

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. For this prompt, try selecting the Demand/Lead generation expert.

Conversion Rate 111

Conversion Rate Click Through Rate MarTech Audience 111

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. The second category is AVOD (advertising-based video on demand). It’s a common misconception. Within OTT, there are different models.

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Audience Advertising Ad Tech Marketing 111

Martech Series

JULY 18, 2022

New publication covers modernizing the insights function with steps for better technology adoption and implementation, proving value and eliminating traditional process fragmentation. Infotools, a global leader in market research analysis solutions, has released a new paper ‘Transforming your insights function.’

Marketing 114

Marketing ROI MarTech Audience 114

Martech Series

DECEMBER 6, 2022

B2B Marketing Customers Highlight Ease and Seamlessness of Demand Acceleration Platform. Integrate, the leader in B2B Precision Demand Marketing (PDM), announced today that its Demand Acceleration Platform has saved its customers from pursuing 5.8 And finally, the platform enables cross-channel insights and optimization.

Marketing 87

Marketing MarTech 87

Martech

APRIL 29, 2024

These insights point to ways forward for how marketers can build trust and connect more deeply with customers. Several winning strategies emerged when the study was discussed at The MarTech Conference (free registration to view the entire program on-demand). Here are some of the study’s findings and key takeaways from the discussion.

Conversion 124

Conversion Cookies MarTech Marketing 124

Digital Turbine

NOVEMBER 10, 2022

What should publishers do to get ready for eCommerce demand? We’ve gathered some tips and insights on how to bring extra holiday cheer — and revenue — this holiday season. What is eCommerce demand? How this is different from brand and performance demand ? Seasonality? Thanksgiving holiday. 11 and Dec.

eCommerce 119

eCommerce Banner Conversion ROI 119

Martech

AUGUST 3, 2021

Hear about: Forrester’s latest research into personalization trends Insights and tools to help make the personalization process work from special guest Rusty Warner of Forrester Success stories and lessons learned in determining the right approach to personalization from marketing experts at Sleep Number, Dow Jones, and TIGI.

Marketing 120

Marketing MarTech 120

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023. Conversations around wellness and mental health concerns are booming online.

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Conversion Audience Communications MarTech 101

Martech Series

JULY 12, 2022

Bloomberg Second Measure, a leading provider of transaction data analytics that reliably delivers valuable insights into company performance and consumer trends, announced that it has launched a new and exclusive transaction dataset. The dataset derives aggregated analytics and insights from billions of purchases, which come from a U.S.

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MarTech Marketing 85

VideoWeek

OCTOBER 17, 2023

Kantar, a global insights and consulting company, has released its Entertainment on Demand (EoD) data on the UK streaming market in Q3. The market is showing signs of growth, with Subscription Video on Demand (SVOD) and free ad-supported streaming TV (FAST) in particular showing increased use by British households.

Entertainment 64

Entertainment Marketing Advertising 64

PubMatic

SEPTEMBER 19, 2023

Each of these elements helps to explain the increased demand for commerce media in the last year. That includes making commerce media more programmatic and transparent to meet advertiser demands, as well as reducing friction with said advertisers. For more insights, please see the full study here.

Media 94

Media Retail ROI Advertising 94

Martech

FEBRUARY 16, 2023

Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. It’s an ongoing dilemma. The rise of first-party data can help balance both of these goals. Click here to view more MarTech webinars.

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MarTech 87

Basis

MARCH 15, 2024

Check out the recording below to see all her insights and recommendations around navigating hype cycles on-demand: — Want to dive further into Noor’s presentation? So, how can advertising leaders distinguish between solutions that are over -hyped from those that are hyped, well, appropriately?

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