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Purpose is Profit: Create a Sustainable Strategy

Ad Monsters

In addition, statistics show that purposeful strategies are profitable for every aspect of the business. Good-Loop serves adverts for brands while raising money for charity. Brands that work with them choose which charity partner to support, offering an opportunity to be philanthropic while executing a great ad performance. .

Ad Tech 97
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Christmas Campaigns That Stood Out from the Crowd In Recent Years

Martech Series

For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. A charity drive must be initiated for brand awareness. Brands can use this time to ”give back” to society and create an example.

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Blackbaud Announces Global Support for Five Organizations Focused on Diversity, Equity and Inclusion

Martech Series

.” Marketing Technology News: Square 9 Softworks Ventures into Artificial Intelligence With New AI Capture Product About the Organizations Action for Race Equality Action for Race Equality (ARE) is a national charity in the U.K. Omar Dengo Foundation The Omar Dengo Foundation in Costa Rica is a private non-profit organization.

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Secrets to Attracting and Retaining Great Talent

Martech Series

Nor is it donating X dollars to charity. We then apply everything we do and build for our for-profit clients, to help hundreds of charitable organizations around the world improve and scale the effectiveness of their communications. Stand for Something. This is not doing an unrelated community service project once a quarter.

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Media Briefing: Publishers use registration walls as subscription bridges

Digiday

Running up that wall 3 questions with Vox’s Liz Nelson Digiday experiments with NFTs Facebook deprioritizes publishers, Money turns a profit and more. In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers. Running up that wall. to more than 12%.

Media 68
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Macro vs Micro Conversions: What’s the Difference?

MNTN

Donating to a charity or cause – if you’re a non-profit or your company is partnering with an organization, calculate donations as your macro conversions. Although micro conversions aren’t as profitable as macro conversions, they are still vital to your company. The post Macro vs Micro Conversions: What’s the Difference?

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Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession

Digiday

While some executives worry that a possible recession may cut back those improvements, others believe these publishers have proven their value to advertisers and should be able to withstand any brand budget-tightening. Incremental improvements. Proven enough to be recession-proof? If you are brown, you get turned down.

Media 67