Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. The post How to measure content marketing ROI and ROE appeared first on MarTech.

ROI 143

ROI Marketing MarTech Impressions 143

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 124

ROI Marketing Click Through Rate Impressions 124

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact also aims to make it easier for marketers to measure campaign ROI. Across the customer journey. New metrics.

Impressions 111

Impressions Retail ROI MarTech 111

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Measuring online impressions without considering offline actions is like watching only a movie’s first half.

Marketing 122

Marketing Machine Learning Retail ROI 122

Single Grain

MAY 11, 2025

Key Takeaways CRO testing delivers measurable ROI with even modest improvements of 25% in conversion rates, generating substantial revenue without increasing traffic or marketing spend. The e-commerce sector has seen particularly impressive returns. Pre-holiday CRO experiments yield a 20-30% increase in conversions.

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. And creates unforgettable experiences that leave a lasting impression.” The two most hopeful — yet sometimes frustrating — words in business. The challenge doesn’t stop there.

ROI 121

ROI Finance Brand Awareness Conversion 121

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 98

ROI Ad network Machine Learning Conversion Rate 98

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. How do you fix the ineffective spending?

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 124

ROI Machine Learning Marketing Audience 124

Martech Series

JULY 12, 2022

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. The post OpenText Earns 6X ROI With Anteriad appeared first on MarTech Series. 30% increase in Marketing Qualified Lead-to-Sales Qualified Lead conversion.

ROI 98

ROI Conversion Impressions MarTech 98

Martech

SEPTEMBER 24, 2024

We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. It’s as if we regressed to the early 2000s when we were all about the number of eyeballs, list size and impressions. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 127

ROI MarTech Marketing Agency 127

Martech

SEPTEMBER 26, 2024

It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas. Happily, the use cases with the best ROI are mostly marketing-related. But increased efficiency alone won’t ever justify AI’s price.

Marketing 129

Marketing ROI MarTech Impressions 129

Martech

JUNE 27, 2025

Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia. Bridging that divide requires creative that works harder to turn impressions into lasting impact. The report lays this out in terms of a three-year horizon.

Impressions 78

Impressions ROI Banner Audience 78

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? It’s also worth noting that ROI doesn’t necessarily have to be financial in nature. Let’s dive in.

ROI 98

ROI Advertising Brand Awareness Cookies 98

Martech Series

JUNE 20, 2025

This restricted perspective results in repeated budget cuts as firms prioritize tasks that provide a direct return on investment (ROI), such as sales and product development. Without unambiguous revenue attribution, Martech investments become fragile, perpetuating the impression that Martech is only a cost center rather than a business need.

MarTech 88

MarTech Marketing ROI Conversion Rate 88

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. The risks extend beyond content placement only 43% of marketers are confident they aren’t paying for bogus impressions and clicks from non-human traffic, according to MarketingWeek.

Media 109

Media Retail Advertising Cookies 109

Martech

DECEMBER 16, 2022

Dig deeper: Getting back to basics: Marketing ROI. If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. The post 6 tips to impress the C-suite with year-end marketing reports appeared first on MarTech. Tell a story. Get MarTech! In your inbox.

Impressions 102

Impressions Marketing Shipping Audience 102

Martech

JANUARY 14, 2025

Abandoning vanity metrics No more hiding behind impression counts or engagement scores. One tech CMO I know puts 30% of her team into “revenue pods” that work exclusively on must-win deals. When marketing helps close eight-figure contracts, budget conversations become much easier. Here’s how to start.

Marketing 126

Marketing Conversion MarTech Brand Awareness 126

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Achieving a 10:1 ROI or better is now common, even with just one use case. They can be scored by impact size and time/cost to deploy.

MarTech 125

MarTech Machine Learning CPA ROI 125

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time. The post 10 Account-Based Marketing Best Practices for Maximizing ROI appeared first on Single Grain.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

SEO 52

SEO ROI Conversion Rate Conversion 52

illumin

JUNE 18, 2025

This format offers a unique blend of audio and visual stimulation, making it an effective way to engage users and leave a lasting impression. With detailed analytics, brands can continuously refine their messaging and boost ROI. Diversifying your ad formats can also boost ROI.

Advertising 86

Advertising Banner Audience ROI 86

Playwire

JUNE 19, 2025

Measure What Matters Go beyond basic impressions—track chat engagement, brand sentiment, viewer interaction, and long-term customer value to evaluate true ROI and ensure sustained impact within Twitch ecosystems

Advertising 52

Advertising ROI Impressions Conversion 52

Digital Remedy

MAY 20, 2025

Smart, data-driven optimization ensures that every media dollar is working as hard as possible to deliver higher ROI, more strategic budget allocation, and scalable results. The Role of Optimization in Campaign Success For advertisers, success isnt defined by impressions or reach alone – its measured in results.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. The ad platform system has learned to optimize and spend money on goals with little ROI. Where is the disconnect?

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 70

Impressions Audience ROI Conversion 70

PubMatic

JUNE 5, 2025

We need to balance performance metrics with creative instincts, speed of execution with customer engagement, and short-term ROI with long-term brand building. We need to think beyond impressions and clicks, ensuring AI meets KPIs while you focus on crafting authentic messages and activations that reinforce your brand identity.

Marketing 69

Marketing Impressions ROI Conversion 69

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. AI is poised to reshape programmatic advertising, enabling new levels of efficiency, performance and ROI. Today’s digital landscape demands much more. At Viant, we believe this evolution is critical.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Martech

SEPTEMBER 25, 2024

Budget constraints “The market will always be a factor and budgets are constantly shrinking, so demonstrating clear ROI is paramount,” Hicks explains. Consolidate where you can. Bringing tech savings to leadership is a great way to build trust and confidence in marketing that will be very helpful when budgets start to grow again.”

Marketing 117

Marketing Communications MarTech ROI 117

AdExchanger

OCTOBER 17, 2023

No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers or anything else that isn’t directly tied to the performance of the business. Instead, they care about clear measures that show progress against specific, measurable problems and ROI.

ROI 115

ROI Impressions Marketing 115

Marketing Dive

JUNE 16, 2025

blackCAT via Getty Images Dive Brief: Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with Marketing Dive. ET Loyalty 2.0

Retail 107

Retail Cookies Agency ROI 107

Digital Remedy

FEBRUARY 19, 2025

Challenges: PSA ads are costly since impressions must be purchased. PSA ads prevent competitors from winning those impressions, which skews results in favor of the exposed group. How it Works: For every 5 eligible impressions for the campaign, 1 impression is assigned a ghost bid and placed in the control group.

Control Group 66

Control Group A/B Testing Impressions Cookies 66