Ad Monsters

MAY 19, 2025

Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. As brands look for new ways to assess inventory quality and avoid low-value impressions, predictive attention is making a play to become the new viewability. Theyre already producing high-quality products.

Viewability 89

Viewability Click Through Rate Pop-Up Ad Server 89

Martech

NOVEMBER 6, 2024

It’s a marketing coin. Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. This is why it makes perfect sense for marketers to harness the power of storytelling. Let’s flip a coin. But it didn’t resonate with enterprise decision-makers.

MarTech 124

MarTech Pop-Up Communications Manufacturing 124

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. Here are the key advantages: 1.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad Space 52

Basis

FEBRUARY 21, 2025

To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors. In this context, advertisers must contend with the challenge of consumers paying less attention to ads.

Audience 52

Audience Viewability Pop-Up Advertising 52

Basis

NOVEMBER 12, 2024

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. The digital elements of DOOH have brought significant advancements to OOH advertising that have reenergized marketers’ view of the channel and its effectiveness. Enter: DOOH, the digital iteration of OOH advertising.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

MNTN

MARCH 10, 2025

As a marketer, you’re always looking to build relationships with new customers and strengthen your sales with existing ones. Because your ability to attract customers to the sales funnel and move them down its stagesfrom more abstract consideration of your product to concrete actioncan make or break your sales and marketing operation.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Single Grain

MAY 11, 2025

Prevent future conversion drops through regular A/B testing, setting up alerts for sudden metric changes, documenting website changes, conducting technical audits, and diversifying traffic sources. Your conversion rate directly reflects how effectively your website, landing pages, or marketing funnel turns visitors into customers or leads.

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. In this day and age, going digital in the marketing world is the norm. Today, we look at one of today’s biggest trends in digital marketing: digital out-of-home. There are a lot of benefits and purposes for implementing DOOH in one’s marketing strategies.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

MNTN

APRIL 7, 2025

ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. For marketers who live and breathe data, its a no-brainer. Here are a few other reasons why OTT ads should be in every modern marketing strategy. By 2025, U.S. How Does OTT Advertising Work?

Advertising 52

Advertising Audience Non-Profit Impressions 52

Martech

APRIL 10, 2025

AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox. Email: Business email address Sign me up! You lose ad impressions and revenue when AI answers a potential visitor’s question without directing them to your site.

SEO 135

SEO Pop-Up Conversion Rate Retail 135

Venture Beat, Marketing

MARCH 22, 2022

From images and captions of someone cooking popcorn, for example, a person can imagine what the sounds of the scene might be, like raw kernels scattering in an empty pot and the “pops” of the popcorn expanding. “[M]any Today’s multimodal systems suffer from technical flaws, too, like picking up biases in the data (e.g.,

Machine Learning 52

Machine Learning Pop-Up Communications ROI 52

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Marketing 138

Marketing Pop-Up Audience Education 138

Martech Series

DECEMBER 28, 2022

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Marketing Technology News: Data Privacy Implications for Online Advertisers. Marketing Technology News: The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays. Wrapping Up.

Native Advertising 135

Native Advertising Marketing Banner Audience 135

Martech

OCTOBER 6, 2022

“Halloween is a year-round lifestyle for many Hot Topic employees and customers, and with this initiative launching in the Halloween seasonal window it was a no-brainer that our best foot forward in Roblox would be a Halloween capsule drop,” Andrea Lewis, vice president of marketing for Hot Topic, told us. Image: Hot Topic. and Speed Run 4.

Pop-Up 103

Pop-Up Retail Impressions MarTech 103

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. Get My Free Brand Building Marketing Plan . Digital marketers have a big responsibility on their shoulders – promotion of a business – and must take every step to convert that business into a brand so that leads will follow.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Basis

NOVEMBER 21, 2023

Cannabis marketing regulations are multi-tiered and constantly in flux. At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. The result? For example: Facebook’s U.S.

Marketing 92

Marketing Pop-Up GDPR Cookies 92

Martech

JUNE 16, 2023

A new window will then pop up on your screen with all 170 new fields listed. Some marketers may not have access to all 170 new fields right away. Select the GA4 source you wish to update and select the ‘Refresh Fields’ button in the bottom left corner. Click on ‘Apply’. You’re all set!

Conversion Rate 111

Conversion Rate Pop-Up Conversion Ad Click 111

Single Grain

MAY 26, 2020

Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. Juniper Research claims that businesses and consumers can save up to 2.5 And rightly so.

Pop-Up 139

Pop-Up Conversion Impressions Communications 139

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The more clicks you get in relation to impressions, the less you pay for each action.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

MARCH 10, 2017

Today I'm going to be talking about my favorite marketing tools. But you have to set it up right. Here are the insights that I've learned: Whenever you pop up a blog content, I don't care what country you're targeting – U.S., These are the top 7 that I use on a regular basis and I couldn't live without them.

Click Through Rate 74

Click Through Rate Marketing Impressions SEO 74

Martech

JULY 25, 2023

Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Features, price, impressive performance — he rattles it off without pause. Feeling fed up, you bail on the store entirely. Promoter B: On a different day, you bump into another promoter.

Conversion 98

Conversion Marketing Click Through Rate Conversion Rate 98

Single Grain

JUNE 19, 2019

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. Dive Deeper: Email Marketing vs. Chatbot Marketing: The Ultimate Showdown.

SEO 111

SEO Marketing Banner Pop-Up 111

Ad Monsters

MAY 30, 2024

They’re simply pages cluttered with ads that sell via the open markets. The volume of impressions created on these out-of-focus tabs is immense. Let’s say a user visits one of the affected sites to download a movie and doesn’t notice the out-of-focus pop-under tab for the entire two hours he or she watches the movie.

Pop-Up 110

Pop-Up Impressions Advertising Marketing 110

Martech

JULY 20, 2021

Breakthrough marketing is harder than ever. Consumers are inundated with marketing messages at every turn. This embrace of content is precisely what news publishers have been doing for decades and why more and more brands are approaching their content marketing like publishers. And yet, it’s never been more important.

Pop-Up 131

Pop-Up Audience Brand Awareness Marketing 131

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Martech Series

SEPTEMBER 8, 2022

Exchange Art democratises the $64B+ art market by being an open and inclusive platform and solving a historic problem: the provenance of art. Marketing Technology News: Alcatraz AI Showcases Autonomous Access Control Solutions for Touchless Identity Authentication at…. Now it’s time to disrupt it.”— Alex Fleseriu, CEO, Exchange Art.

Pop-Up 98

Pop-Up Impressions MarTech Audience 98

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 1) Email Marketing Automation.

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52

Martech Series

JULY 12, 2022

Wishpond’s all-new, marketing-first, Website Builder, makes it easy for small businesses to create high-quality, marketing-optimized websites incorporated with a full suite of marketing tools and integrated with Wishpond’s complete software solution. Each web page is optimized for all devices with just one click.

Pop-Up 98

Pop-Up Impressions MarTech Marketing 98

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Chief Martech

JULY 30, 2022

“What is it about marketing that spawns so many software apps? ” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. Up to 20% of the current martech landscape could churn before 2024.

MarTech 134

MarTech Pop-Up Marketing Impressions 134

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content. What Is a Content Marketing Funnel?

Marketing 112

Marketing Conversion Audience SEO 112

Martech

MARCH 19, 2024

This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. Our content marketing inbox was inundated with requests from B2B writers — 20 a week, to be precise. Google their name and check other sites with their posts to complete your impression.

Pop-Up 126

Pop-Up SEO Conversion Education 126