Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. With deterministic matching, marketers can segment and target specific customer profiles for campaigns, ensuring the messaging reaches the right audience. I am trained with MarTech content.

Retail 95

Retail MarTech ROI Communications 95

Martech Series

OCTOBER 6, 2022

Account-based marketing leader now provides a lookback period of up to 90 days. Account-based marketing platform RollWorks , a division of NextRoll, strengthened its reporting capabilities for HubSpot users. The new capabilities give B2B marketers more insights into the trends of their customers’ behaviors and activities.

Impressions 61

Impressions MarTech Conversion Marketing 61

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

Marketing 114

Marketing Education MarTech Media 114

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

MarTech 59

MarTech Machine Learning SEO Conversion 59

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually. “I

Marketing 112

Marketing Conversion MarTech 112

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

MarTech 117

MarTech Pop-Up Marketing Agency 117

Martech Series

JANUARY 12, 2023

LearnUpon , a powerful, yet easy-to-use LMS championing learner-centric experiences and results-focused support, announced its LMS is now listed in the HubSpot App Marketplace. As a HubSpot app partner, LearnUpon will go further in helping companies educate and engage customers at scale through learning.

ROI 79

ROI Education MarTech Marketing 79

Martech

JUNE 28, 2022

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Photo credit: HubSpot. HubSpot also continues to add customers; 8,200 were onboarded in Q1. Get the daily newsletter digital marketers rely on. Why we care.

MarTech 73

MarTech Marketing 73

Martech Series

JUNE 16, 2022

On average, TruVoice has guided users to close 47% more opportunities than before they implemented TruVoice into their marketing and sales processes. Marketing Technology News: Only 5%? More than 140,000 companies use Hubspot throughout the entire buyer journey. Ken Allred, Founder and CEO.

MarTech 100

MarTech Marketing 100

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. The network effect.

Marketing 102

Marketing MarTech Audience Communications 102

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. WhatsApp integration for HubSpot. Approvals for marketing emails (beta).

Communications 101

Communications MarTech Marketing Conversion 101

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on sales, marketing, service, and admin roles.

Marketing 111

Marketing MarTech 111

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Previously, this type of work required using spreadsheets and other tools outside of HubSpot, which was time-intensive and could result in dirty data from numerous exports and imports.

SEO 112

SEO Conversion MarTech Communications 112

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Marketing 118

Marketing Communications Brand Awareness MarTech 118

Martech

JUNE 14, 2023

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. The key lies in identifying the right areas to automate. It’s a hassle.

MarTech 89

MarTech Marketing Audience Advertising 89

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Tracked terms automates. It lets users define phrases — tracked terms — that HubSpot’s Conversational Intelligence functionality can find. Here’s a friendly guide to them.

Cookies 97

Cookies Banner ROI Conversion 97

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. So, sit back as we figure out the best marketing automation tools together! What is a Marketing Automation Software?

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing 113

Marketing MarTech 113

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. Content Assistant streamlines content creation for marketing and sales teams. Content Assistant streamlines content creation for marketing and sales teams. This tool aims to make HubSpot’s software more interactive and user-friendly.

Marketing 95

Marketing SEO MarTech Audience 95

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

eCommerce 102

eCommerce MarTech Conversion Marketing 102

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing 136

Marketing Machine Learning Audience MarTech 136

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing 137

Marketing Machine Learning Finance MarTech 137

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

ROI 118

ROI Marketing Pop-Up Audience 118

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? Get the daily newsletter digital marketers rely on. Click here to download!

Marketing 116

Marketing Machine Learning ROI MarTech 116

Martech

JULY 11, 2022

HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Also: no plugins!

MarTech 101

MarTech Marketing 101

Martech

OCTOBER 12, 2021

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. It also announced the launch of open beta for a new HubSpot Payments solution. “At HubSpot, we started with the idea of a unified platform.

Marketing 109

Marketing MarTech 109

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. Today: CRM.

Machine Learning 98

Machine Learning MarTech Conversion Marketing 98

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing 116

Marketing Audience Communications Shipping 116

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

Conversion Rate 106

Conversion Rate Click Through Rate MarTech Audience 106

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

MarTech 118

MarTech Marketing SEO CPC 118

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot.

MarTech 100

MarTech Marketing Audience 100

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

Marketing 133

Marketing Education MarTech Conversion 133

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. Get MarTech!

Manufacturing 123

Manufacturing MarTech Marketing 123

Martech Series

SEPTEMBER 20, 2022

CallTrackingMetrics , a global conversation analytics company, announced major enhancements to its HubSpot integration that allows performance marketers to connect online and offline conversion data to better understand their customer’s journey. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze.

Conversion 52

Conversion MarTech Marketing Communications 52

Martech

SEPTEMBER 18, 2023

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Marketing 120

Marketing Manufacturing MarTech Communications 120

Martech

FEBRUARY 8, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and is marketing ops synonymous with marketing automation? Most of the MOps professionals I talk to are Marketo champions or HubSpot experts or Pardot geeks.

Marketing 89

Marketing MarTech Audience 89

Martech Series

SEPTEMBER 21, 2022

The leading automation platform is teaming up with industry expert Scott Brinker to deliver additional free certifications as a part of its Automation Institute. Workato, the leading enterprise automation platform, announced the launch of the new Marketing Process Automation Certification, part of the company’s Automation Institute.

Marketing 62

Marketing Education MarTech 62