Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics. “In

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Marketing Cookies GDPR MarTech 134

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Get MarTech! appeared first on MarTech. In your inbox.

Marketing 25

Marketing ROI Cookies Conversion Rate 25

Martech

OCTOBER 11, 2024

For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Evaluate what you already have You don’t necessarily need new martech or infrastructure. The post How to unlock the power of personalization through edge computing appeared first on MarTech. Processing.

Machine Learning 70

Machine Learning Communications Healthcare Retail 70

Martech

NOVEMBER 26, 2024

Security and compliance Evaluation questions Are all systems compliant with data protection laws (GDPR, CCPA, etc.)? Next steps/action plan Based on your audit, next steps include: Conduct a cost-benefit analysis to determine the ROI of each tool in the stack. Is customer data securely stored, transmitted and accessed? Processing.

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GDPR ROI Communications MarTech 75

Martech Series

OCTOBER 25, 2022

Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to dynamic, context-based messaging across push notifications, video or audio content surveys and mcommerce and using a variety of contextual triggers including geofencing.

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Marketing GDPR MarTech Entertainment 98

Martech

APRIL 12, 2023

Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. In addition, users will be able to better gauge the ROI of Dynamic Chat to their business. Get MarTech! Inferred attributes aren’t able to accurately capture VPN data.

ROI 101

ROI GDPR MarTech Marketing 101

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

Advertising 112

Advertising eCommerce ROI Audience 112

Martech

DECEMBER 13, 2021

Are we in compliance with CCPA, GDPR and other data privacy regulations? Is your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? But can your various martech and ad tech systems “talk” to each other? appeared first on MarTech. Click here to download!

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GDPR MarTech ROI Ad Tech 109

Martech

APRIL 5, 2023

Pre-built connections to martech/adtech platforms. Increased marketing ROI. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Get MarTech! appeared first on MarTech. Client ownership of first-party data. In your inbox.

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Cookies Mobile Ads GDPR MarTech 115

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Email performance in the U.K. Positive trends for email performance.

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Click Through Rate Marketing ROI GDPR 102

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. These two vital tools are often inter-connected, which is why many of the biggest names in the martech space, including Adobe, Oracle, Salesforce and HubSpot, offer both tools.

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Marketing Communications MarTech ROI 121

Martech

JULY 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

MarTech 110

MarTech Conversion Rate GDPR Marketing 110

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 124

Conversion Rate Cookies A/B Testing MarTech 124

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Data onboarding.

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Cookies Mobile Ads GDPR Ad Tech 120

Martech

DECEMBER 22, 2022

That kind of data has been collected under regulations like the California Consumer Protection Act (CCPA) or the General Data Protection Regulation (GDPR) of the European Union. Develop a strategy for ROI . Dig deeper: How to improve marketing ROI with clean data. Get MarTech! What do you do next? In your inbox.

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ROI GDPR Marketing MarTech 122

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Martech ecosystem integration. appeared first on MarTech. Click here to download!

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Machine Learning Marketing Conversion SEO 115

Martech

JUNE 20, 2023

Additionally, common connectors for email platforms and other martech may provide the client with datasets it hadn’t previously stored. Dig deeper: Where should a CDP fit in your martech stack? This creates process issues for things like GDPR- and CCPA-related requests. Get MarTech! appeared first on MarTech.

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Machine Learning MarTech GDPR Audience 106

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. We drive consistent 30% efficiency gains in targeting and 20% ROI improvements. 40+ direct to publisher cookieless integrations and the first identity integrations with leading marketing cloud CDP solutions.

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Cookies GDPR ROI Ad Tech 85

Martech

MARCH 22, 2022

Different studies have estimated email’s ROI from $35 to $42 for every dollar spent – most recently, Litmus calculated that ROI at $36. 1 for ROI over search, social media, mobile, direct, print and broadcast. Marketers must understand what laws like CAN-SPAM, CASL and GDPR require and how their operations must comply.

Marketing 122

Marketing Communications ROI Audience 122

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. The post How to align your tech stack with your organization appeared first on MarTech.

ROI 102

ROI Communications Healthcare GDPR 102

Martech

JUNE 13, 2022

Legislation like GDPR continue to create more obstacles towards the transparency and tracking required for attribution to succeed. Investing in optimization is essential, delivers an immediate ROI, and can often quell any need or appetite for full-scale attribution. Seasonality and trends.

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Marketing GDPR ROI Cookies 112

Digiday

FEBRUARY 28, 2023

Separate marketer sources, all of whom requested anonymity given their employers’ PR policies, noted how privacy requirements such as GDPR meant their legal teams are mandating a more buttoned-up approach which, oftentimes, requires such direct integrations between platforms.

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Cookies Marketing Demand Side Platform Ad Server 86

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Click here to download!

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Marketing Healthcare Conversion Real Estate 98

Martech

FEBRUARY 11, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Source: Blueconic, MarTech Conference.

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Marketing Machine Learning Audience MarTech 122

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

JANUARY 18, 2022

Create a repository of GDPR consent decisions. To cut down the time it takes to reach your customers on the channels they prefer and greatly increase your ROI. The post 8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing appeared first on Clearcode | Custom AdTech and MarTech Development.

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Advertising Retargeting Marketing Communications 52

Clearcode

JULY 13, 2023

Ad Agencies For large brands and ad agencies, creating their own ad exchange can offer many benefits — from boosting ROI to improving campaign results to cutting costs. The post How To Design and Build an SSP and an Ad Exchange appeared first on Clearcode | Custom AdTech and MarTech Development.

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Martech

MAY 16, 2025

If youre using personal data, comply with GDPR, CCPA and other privacy regulations. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Advanced tactics to boost ROI Paid social works best when its part of a bigger system, not when its isolated. When in doubt, check with legal. Test, learn, evolve.

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Retargeting CPA ROI Click Through Rate 118

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.

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First-Party Cookies Cookies Impressions Ad Exchange 126

Martech

NOVEMBER 15, 2021

We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. What’s more, giving consumers control can help improve ROI as well.

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Cookies GDPR MarTech ROI 112

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Attribution tools also help marketers understand which activities are driving the most ROI. sales, revenue and leads), they also deliver a higher ROI. What’s next for performance marketing.

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Marketing Affiliates CPA Impressions 102

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

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Marketing SEO Conversion Audience 145

Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. Dig deeper: More details on Privacy Sandbox for Android Get MarTech! In your inbox.

Cookies 115

Cookies Advertising GDPR MarTech 115

Martech

MARCH 4, 2022

Marketers today must be able to use digital transformation tools to generate data-based buyer personas and target audiences with the highest expected ROI. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Higher marketing ROI. appeared first on MarTech.

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Marketing ROI Audience MarTech 106

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. You can still get the data you need to measure, optimize and even predict marketing ROI without them. Take action now.

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Cookies First-Party Cookies Conversion Impressions 98