Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 72

Cookies Marketing Demand Side Platform Ad Server 72

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 78

Ad Tech GDPR Demand Side Platform Conversion 78

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. But how do marketers build trust? How to improve marketing ROI with clean data.

Data Management Platform 118

Data Management Platform GDPR MarTech ROI 118

Martech

APRIL 12, 2023

Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. Reporting on the success of Dynamic Chat, in addition to that of other marketing programs, gives users a more comprehensive view of their marketing activities. Get MarTech!

ROI 84

ROI GDPR MarTech Marketing 84

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. For the 12 months ending June 2020, call volume increased 35% and continues to track 27% higher than pre-pandemic levels. AI-driven speech analytics.

Machine Learning 105

Machine Learning Marketing Conversion SEO 105

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. The demand for advanced marketing technologies has surged as businesses pivot their operations online. Regulatory changes Data privacy regulations like GDPR and CCPA have necessitated reevaluating marketing strategies.

MarTech 97

MarTech ROI GDPR Communications 97

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Are we in compliance with CCPA, GDPR and other data privacy regulations? Click here to download!

GDPR 108

GDPR MarTech ROI Ad Tech 108

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 123

Conversion Rate Cookies A/B Testing ROI 123

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Increased marketing ROI. Enhanced cross-channel attribution and campaign tracking.

Cookies 104

Cookies Mobile Ads GDPR MarTech 104

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Privacy Issues When GDPR came into force, third-party cookies were classified as personal information.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Martech

DECEMBER 22, 2022

Every acquisition Google makes adds to personal information gathered to serve their markets. Assess the market for your data. Like all good product managers, you may have to conduct market research to determine what market segments your data appeals to and how much those segments will pay for the information.

ROI 118

ROI GDPR Marketing MarTech 118

Media Math

JUNE 7, 2022

40+ direct to publisher cookieless integrations and the first identity integrations with leading marketing cloud CDP solutions. We enable enterprise marketing, not only programmatic media. We drive consistent 30% efficiency gains in targeting and 20% ROI improvements. Better data means better performance. Simple Connections.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. “We

Cookies 102

Cookies GDPR MarTech ROI 102

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. But each of those marketing channels is going to try and take credit for it, which they tracked using their third-party cookies.

Cookies 95

Cookies First-Party Cookies Conversion Impressions 95

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.” It has worked with the U.K.

Cookies 111

Cookies Advertising GDPR MarTech 111

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. How do they honor user data in the context of GDPR, CCPA, and other privacy laws?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. Compliance concerns: Violating data regulations like the GDPR and CCPA can lead to hefty fines and legal action.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 119

Cookies GDPR Mobile Ads Ad Tech 119

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition? It depends.

Advertising 62

Advertising Cookies CPM GDPR 62

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market. What is white label service?

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. A MarTech stack is carefully designed to help marketers streamline their workflow, automate repetitive tasks, and run their campaigns more efficiently.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Software adoption matters to businesses and frequently has a measurable effect on the bottom line.

ROI 94

ROI GDPR Healthcare Communications 94

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. White Label in the US Adtech Market. Today, the U.S. Time For Your Business.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

Marketing 101

Marketing Communications MarTech ROI 101

Smart-Hub

NOVEMBER 29, 2023

By choosing it, you get a marketplace fully compliant with the latest regulations (GDPR, CCPA, etc.) For instance, ExplorAds achieved a 487% ROI growth within 4 months, and with SmartHub, you can reach the same heights. and equipped with multiple filtering and targeting options. How to choose an attribution model?

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Ad Ops Hero

MARCH 25, 2023

I’ve heard from a lot of marketers and business owners who are not excited about the switch. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. Paid Media - effective paid strategies with clear ROI. See real results. What Is Google Analytics 4?

Audience 64

Audience SEO Machine Learning GDPR 64

VideoWeek

OCTOBER 13, 2023

CMA Approves Microsoft and Activision (and Ubisoft) Deal The UK’s Competition and Markets Authority (CMA) has cleared Microsoft’s deal to acquire Activision without the cloud gaming rights, which will be divested to Ubisoft. The UK is the third market where the service is available globally, after releases in the US and Germany.

Retail 97

Retail Media Agency Ad Tech 97

Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

Marketing 120

Marketing GDPR CPA ROI 120

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

Marketing 124

Marketing Communications ROI Audience 124

Single Grain

JULY 5, 2023

Today, businesses are constantly seeking ways to enhance their marketing strategies and drive conversions. This leads to improved customer engagement, increased conversions, and better ROI. CDP software can be a godsend in enhancing marketing strategies and customer experiences.

Marketing 52

Marketing GDPR ROI Machine Learning 52

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Ad Ops Hero

APRIL 7, 2023

It’s likely they were using a Customer Data Platform (CDP) to tailor their marketing to you. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns. That’s one of the ways Drift is able to create personalized marketing campaigns.

GDPR 55

GDPR ROI Audience Data Management Platform 55

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

ROI 122

ROI Machine Learning Conversion Rate GDPR 122

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105