Digiday

SEPTEMBER 2, 2022

Other OOH measures around that time included a billboard in SoHo, street-level posters and a food activation. With all of our placements, we were able to utilize mobile retargeting to reach that same demographic, reinforce the messages and see that brand lift over time,” Jacobs said. ” Coterie isn’t alone.

Brand Lift 64

Brand Lift Advertising Marketing Retargeting 64

RevX

NOVEMBER 7, 2022

Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats. You are essentially outsourcing your marketing via affiliates’ who may promote it on mobile apps, email, social media, etc. Preventing Mobile Ad Fraud.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? And what kinds of apps are people using?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

MNTN

FEBRUARY 6, 2024

Leveraging advanced targeting and interactive ad capabilities, OTT advertising offers advertisers the opportunity to reach specific audience segments viewing content on devices like smart TVs, computers, and mobile devices, providing detailed analytics for measuring effectiveness. What is OTT Advertising?

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

Retargeting 96

Retargeting Audience Ad Exchange Food 96

Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know. In 2020, ad impressions sold programmatically reached $129.1

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

1) If You Are E-Commerce, Go for Direct-to-Consumer. First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 8, 2023

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? That means native ads have 8.8X Right before the COVID-19 pandemic, the U.S.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

FEBRUARY 22, 2024

The store’s goal is to increase its market share and strengthen its brand identity among eco-conscious consumers. The store’s goal is to increase its market share and strengthen its brand identity among eco-conscious consumers. Sounds challenging, right?

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JULY 5, 2023

Updated July 2023. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting the best responses is inputting the best ChatGPT prompts. Let’s begin! To jump straight to the marketing prompts, click here.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

JUNE 26, 2023

Consumer Marketing: The second aspect is targeted at consumers. Navigating the world of franchise ads can be a daunting task, with the challenge of driving traffic to individual locations while maintaining brand consistency. Work With Us What Is Franchise Advertising?

SEO 52

SEO Food Audience Media 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 1) Mobile Monkey. Click here to get instant access to the masterclass. 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

NOVEMBER 8, 2019

Modern consumers are savvy. This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Click To Tweet.

Marketing 112

Marketing Conversion Audience Media 112

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126