MNTN
AUGUST 26, 2022
Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS) , cost per acquisition (CPA) , conversion rates and more. Another bonus?
MNTN
JANUARY 13, 2023
This form of smart advertising is great for creating retargeting ads and highly personalized ads. For example, a company that makes food processors may buy branded content on a food website. Cost per Acquisition (CPA). Cost per acquisition (CPA) refers to how much it costs your company to acquire a new customer.
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MNTN
AUGUST 26, 2022
Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS), cost per acquisition (CPA), conversion rates and more. Another bonus?
MNTN
FEBRUARY 6, 2024
These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Are OTT Ads Vertical Specific?
Single Grain
JUNE 15, 2020
ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. TSF was only using Google search to promote their brand terms.
RevX
NOVEMBER 7, 2022
If you were promoting a smartwatch, your ad should be seen on a fitness app than on a food delivery app. With affiliate networks , the pricing models vary widely; CPA, PPC, PPS (Pay-per-sale) and so on. Score high-performing audience segments and retarget them with precision. It also matters where you run these ads.
Single Grain
JULY 16, 2021
Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Example: Cosmetics brand Garnier started a Branded Hashtag Challenge called #FructisHairFoodChallenge to promote the launch of a range of vegan hair care products called “Hair Food.”
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