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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

If you’re not on track to meet those goals, you may need to make adjustments–such as adjusting your target audience or running A/B testing–to improve performance and knock your goals out of the park. This form of smart advertising is great for creating retargeting ads and highly personalized ads. Performance Marketing Channels.

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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

If you were promoting a smartwatch, your ad should be seen on a fitness app than on a food delivery app. Score high-performing audience segments and retarget them with precision. Perform A/B testing and incrementality tests. It also matters where you run these ads. Avoid bidding against yourself for ad inventories.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. 4) Opened Up Retargeting to ALL Products.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Retarget Customers Who've Previously Bought from You . A/B Testing. Card sorting.

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How to Build a Facebook Ad Funnel

Single Grain

Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences. Simple and likely retargeted based off of views of the first video. About two months later, I saw an ad similar to the one below. Click here to download it for free right now!

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

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