Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

Cookies 110

Cookies Advertising Finance Machine Learning 110

Martech Series

MAY 31, 2022

The AI underlying NOI automatically identifies and classifies names of products, services, companies, governments, foundations (or any legal body), countries, states, regions, cities, villages, landmarks, persons, sport events and special occasions that one may find useful or interesting.

Machine Learning 71

Machine Learning Finance Media MarTech 71

Basis

DECEMBER 1, 2023

The financial services industry is undergoing rapid transformation, driven by customer expectations, governing bodies, technological advancements, and competitive disruption. Financial services marketers should lean into those advantages to position FIs as a resource for customers anywhere on their trajectory. Hungry for more 2024 trends?

Marketing 52

Marketing Education Finance Machine Learning 52

Ad Wisey

MAY 6, 2022

Artificial Intelligence and Machine Learning. Businesses now use machine learning and artificial intelligence (AI) to study consumer behavior and improve their understanding of what motivates consumers. Machine learning analyzes massive amounts of data that could give businesses insight into consumers’ future behavior.

eCommerce 92

eCommerce Machine Learning Healthcare Food 92

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Because the most common AI model in marketing is machine learning, marketers need to watch for model drift. If you don’t, one needs to be created.

Marketing 111

Marketing Machine Learning Healthcare Communications 111

Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. Government Oversight The risk of misinformation has led to calls for stricter regulations on AI-written content.

Healthcare 103

Healthcare Finance Machine Learning Impressions 103

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. million (50.4

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98