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iMedia Brand Summit 16-18 April - Mobile quiz that educated decision makers about rich media

InMobi

As part of sponsoring the iMedia Brand Summit, we also sponsored a mobile quiz (administered via rich media over wifi) to more than 80 mid to senior level marketing influencers and decision makers. What better way is there to educate Brand advertisers about mobile, than for them to interact with it?

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Vocinity Video Platform As A Service Now Supports DeepBrain AI Avatars For Use Online, With QR Codes and Smart Signs

Martech Series

With Vocinity and Deepbrain, shoppers and customers can experience realistic, conversational human-like AI models in media, finance, commerce, and education. Vocinity announced a partnership with DeepBrain AI to enable real-time, no download, conversational engagements on any device.

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

For example, check the heatmap result of a Wikipedia page where readers were more focused on finding the Baryshnikov education. Interactive ads with rich media are highly likely to get attention from the users, resulting in higher engagement and CTR. The CTR of rich media ads is higher in the range of 0.30

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The Top Four Takeaways from Programmatic I/O 2022

Basis

Sessions were as much an educational moment as they were a rallying cry—and, often, a reality check. Here are four takeaways you can act on now: 1) Educate, Evaluate, and Engage. And it’s not just about self-education: it’s imperative to also educate and engage with your stakeholders on these industry trends and new opportunities.

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InMobi Wins 4 Prestigious Recognitions at The Drum APAC Awards 2021

InMobi

To expand the reach and popularize the campaign across the Archipelago, the brand delivered a thought-provoking, interactive video experience to educate Indonesians on the appropriate way to react when faced with such street harassment. million unique users educating them on the best ways to react to the situation.

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Mediadonuts’ Vishal Kanse on the importance of programmatic advertising

InMobi

We can do rich media, we can do video - there is nothing we cannot do with programmatic from audience targeting, from the creative perspective, from the data analytics, tracking measurement, measuring the success of the uplift of the campaigns, or showcasing how the brand has been evolved to the user base. The third is education.

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The Ultimate Guide to Direct Response Marketing

Basis

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.