Automatad Inc.

APRIL 7, 2024

For example, check the heatmap result of a Wikipedia page where readers were more focused on finding the Baryshnikov education. Interactive ads with rich media are highly likely to get attention from the users, resulting in higher engagement and CTR. The CTR of rich media ads is higher in the range of 0.30

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

Lemonads

JUNE 5, 2020

As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads. Alluring and Appropriately-Sized Creatives Rich media push notifications can feature images and other creative elements.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Driving high-quality traffic, educating the audience, and gaining their trust. A/B testing is one more approach essential for making data-driven decisions.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 7, 2023

A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. Rich Media Ads Rich media ads are interactive ads that include multimedia features, such as video, audio, animation or text.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52