Automatad Inc.
APRIL 7, 2024
For example, check the heatmap result of a Wikipedia page where readers were more focused on finding the Baryshnikov education. Use interactive ads Improve the performance of the static banner ads by including dynamic and interactive elements. The CTR of rich media ads is higher in the range of 0.30
InMobi
DECEMBER 9, 2021
To expand the reach and popularize the campaign across the Archipelago, the brand delivered a thought-provoking, interactive video experience to educate Indonesians on the appropriate way to react when faced with such street harassment. million unique users educating them on the best ways to react to the situation.
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InMobi
MAY 4, 2020
The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app
InMobi
OCTOBER 15, 2019
Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. It helps, of course, that the vast majority of mobile video ads are now 20 seconds or shorter in duration. I expect all this to occur in short order in Southeast Asia.
Basis
OCTOBER 9, 2023
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.
Basis
JUNE 6, 2022
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.
InMobi
JANUARY 23, 2022
For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.
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