Automatad Inc.
APRIL 7, 2024
Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.
InMobi
OCTOBER 15, 2019
In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. I expect all this to occur in short order in Southeast Asia.
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InMobi
JANUARY 23, 2022
For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.
Basis
OCTOBER 9, 2023
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.
InMobi
MAY 4, 2020
Music and Audio, Health and Fitness, and Education have seen a whopping 500% rise in programmatic video in-app ad spending in Q1. People watch video ads more often than they see smaller, less obtrusive formats like banners. Over half of all programmatic video ads were landscape Programmatic Video Advertising in India 1.News
Basis
JUNE 6, 2022
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.
InMobi
SEPTEMBER 28, 2016
Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency. Programmatic will become a one-stop solution for delivery of all types of digital ads with rich media, or videos, across both web and mobile platforms.
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