InMobi

OCTOBER 15, 2019

In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. As of today, the vast majority of in-app inventory in the U.S.

Viewability 52

Viewability Marketing Banner Rich Media 52

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate. Think of viewability rate, CTR, video completion rate (VCR), invalid traffic rate, etc.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

MAY 4, 2020

Music and Audio, Health and Fitness, and Education have seen a whopping 500% rise in programmatic video in-app ad spending in Q1. Programmatic Video Ideal for Brand Safety and Viewability Brands are facing the issue of brand safety with ads being placed next to inappropriate content. News became the top spender Q4 2019 to Q1 2020.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

SEPTEMBER 28, 2016

Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency. There are three major challenges surrounding programmatic advertising – Viewability, ad fraud, and ad blocking.

Viewability 52

Viewability Impressions ROI Rich Media 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Here is an example of a banner ad placed at the bottom of the screen.

ROI 64

ROI Native Advertising Ad Exchange Banner 64