Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Marketing 67

Marketing Rich Media Audience Education 67

Basis

JUNE 6, 2022

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 61

Marketing Rich Media Audience Education 61

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Here is an example of a banner ad placed at the bottom of the screen.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

InMobi

SEPTEMBER 28, 2016

Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.

Viewability 52

Viewability Impressions ROI Rich Media 52

Lemonads

JUNE 5, 2020

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Single Grain

AUGUST 1, 2023

13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI. For example, the ads can be emotional or educational, depending on your message. Social media especially makes sharing easy.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Methods : Mobile advertising uses specific ad formats like banner ads, video ads, etc., Because of the versatility and popularity of mobile apps, brands have a better chance of making their ROI.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52