Martech

AUGUST 25, 2022

Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization. Geo-targeting. Agencies and PPC managers need to ensure their clients are ready for this wait.

Machine Learning 113

Machine Learning Conversion Geo targeting Audience 113

Single Grain

APRIL 29, 2025

Niche Search Platforms Beyond Microsoft Advertising, several specialized search platforms offer unique opportunities: DuckDuckGo : Access privacy-conscious users with higher-than-average technical knowledge and education levels. Ecosia : Reach environmentally concerned consumers through the search engine that plants trees with ad revenue.

Media 52

Media ROI CPC CPA 52

InMobi

APRIL 29, 2014

Moms tend to clock lot of time with educational, lifestyle, social, shopping and game apps. It is important for brands to create or target apps that align with moms’ needs and lifestyles. Marketing Takeaway: Mobile Moms see value in many apps and how apps can be an integral part of their daily lives.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Monetize More

MAY 22, 2023

For instance, you can look at their age, gender, location, income, education, and purchase history to create detailed customer personas. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. This means creating content that is relevant, informative, and engaging.

Finance 52

Finance Affiliates Ad network A/B Testing 52

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. Let’s discuss 15 of them below. #1. Content Marketing Content marketing means creating and sharing valuable online material to attract and keep buyers. Content builds awareness and trust for brands.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

AUGUST 24, 2023

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

Agency 98

Agency Marketing SEO Brand Awareness 98

AdvertiseMint

JULY 15, 2023

Let’s look at each one separately: Publish blog posts regularly Publishing a blog is a great way to educate people about your services and products. Knowing what the different strategies do can help you reach your marketing goals faster. You can tell visitors about new features or limited-time deals.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Single Grain

JANUARY 3, 2024

Example: GreenStride targets environmentally conscious fitness enthusiasts. Using demographic targeting, the campaign focuses on users aged 20-40 who follow eco-friendly and fitness-related pages on social media. Geo-targeting is employed to focus on urban areas known for a high concentration of environmentally aware consumers.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

JUNE 16, 2023

Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Many social media platforms offer different tools to target your audience based on core demographics, such as gender and age, as well as other aspects, such as education, job title, interests, and past purchases.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

SEPTEMBER 4, 2024

At a basic level, demographic data such as age, gender, income and education provide a foundational understanding of the Hispanic market. In Doña Ana County, New Mexico, most individuals within this group are aged 20-60, with a median age of 30, and work in sectors like agriculture, education, healthcare and social assistance.

Geo targeting 118

Geo targeting Communications Education Conversion Rate 118