More About Advertising

MAY 6, 2020

According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called premium advertising (big brands like Unilever and Nestlé, about £2bn in the UK) goes to. Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes.

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More About Advertising

APRIL 3, 2020

The UK Out of Home industry, via trade body Outsmart, and Mother are launching a nationwide digital OOH campaign – ‘Grateful Britain’ – hymning the many workers, not just NHS staff, keeping the country going in the Coronavirus crisis. Produced by Grand Visual. With a nod to an ancient Pepsi ad perhaps.

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More About Advertising

JULY 14, 2020

It’s a rare press release that starts with “we are reluctant and miserable to announce,” but Thinkbox has done just that with a statement about Tess Alps departure from the TV marketing body. Alps was the founding CEO of Thinkbox in 2006, and before that she was chair of Omnicom’s PHD Group in the UK,

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More About Advertising

APRIL 15, 2020

It’s an amazing body of work with so many high points, but if pushed to choose, it would have to be ‘Creek.’ BBH’s work for Levi’s made me want to work in advertising. ’ Not the coolest Levi’s ad, not the sexiest, and not the funniest. But it somehow manages to be cool, sexy, funny and.

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Gods of Advertising

JULY 16, 2020

Your body loves to tell you how old it is. Likely a combination, another one-two punch to the body. Likely a combination, another one-two punch to the body. It complains. Varying intermittent pains in your back, knees and shoulders. Twinges you feel upon rising. A shrinking bladder forces you out of bed. Ten full seconds!

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Gods of Advertising

AUGUST 21, 2020

In the shower you marvel at the muscles in your body, how they bulge and pulse, engorged with blood, their veins visible under the skin. You do an hour and twenty before heading to the sauna. You take a multi-bladed razor and shave your head bald. When you dry off you feel electric, radiant, and full of life. You feel good. You feel young.

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More About Advertising

MARCH 26, 2020

The coronavirus lockdown seems to have sparked an indoor, online fitness boom, with YouTube star Joe Wicks (AKA “The Body Coach”) becoming the nation’s instant hero thanks to his daily 9am family workouts.

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More About Advertising

MAY 20, 2020

The UK’s agency trade body the IPA has joined a number of other agency associations worldwide (unspecified) calling on clients to cough up.

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All About Advertising Law

MARCH 11, 2020

The FTC alleged that none of the clinical trials conducted on Quell (or on any substantially similar device with comparable dosing and placement), nor the entire body of relevant scientific evidence, demonstrated that Quell is effective in relieving chronic and severe pain beyond the site of application.

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Gods of Advertising

JULY 29, 2020

Sing its song for as long as you can, feel your body electrified by it. If those things failed, you brought him to a meeting, tossing him center circle with everyone else’s s**t. Relief comes. And when it does you embrace it. Such joy is a blessing. And fleeting. A feminine spirit, she does as she pleases.

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Gods of Advertising

APRIL 26, 2020

Your body becomes a sacrament. Let it be a cougar that takes your life, right here and now, pouncing on you and ripping apart your throat, feeding upon your flesh. You would welcome the pain as penance for everything you’d done. Dying in the mouth of a lion. Such a magnificent death! Something holy.

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All About Advertising Law

DECEMBER 7, 2020

On November 20, 2020, the FTC approved an administrative complaint against dietary supplement marketer Health Research Laboratories (HRL), its owner and officer Kramer Duhon, and Whole Body Supplements (WBS), alleging the respondents engaged in deceptive marketing and advertising of their supplements.

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Gods of Advertising

FEBRUARY 19, 2020

The other day you while you were at the gym, fighting the good fight to keep your body in some reasonable shape, you saw an older fellow being helped into the workout area. In the shower you marvel at the muscles in your body, how they bulge and pulse, engorged with blood, their veins visible under the skin. You feel good.

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Gods of Advertising

AUGUST 4, 2020

And on top of that the grungy vehicle stunk of body odor and god-forsaken foodstuffs. The ride home from SFO: You wanted to save your new company money and figured an old-fashioned taxi would cost less than an Uber. You were wrong. The ride had cost nearly twice as much. It was like sitting in a sewer and paying out the ass to do so.

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Gods of Advertising

DECEMBER 10, 2020

And like so many others before him, junk quickly became the apex predator of his body and soul. His entire family are addicts (active or dead) and, not surprisingly, he had started using early in life, in the 5 th grade, whatever he could get his hands on: weed, booze, cocaine, meth… Then he tried heroin. The warm embrace was a python.

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All About Advertising Law

MARCH 10, 2020

According to the FTC’s two-count complaint , Teami and its individual owners claimed, without reliable scientific evidence, that their products would treat cancer, clear arteries, significantly decrease migraines, treat colds, prevent flus, cause “rapid and substantial” weight loss and burn body fat.

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Gods of Advertising

FEBRUARY 12, 2020

Sing its song for as long as you can, feel your body electrified by it. If those things failed, you brought him to a meeting, tossing him center circle with everyone else’s s**t. Relief comes. And when it does you embrace it. Such joy is a blessing. And fleeting. A feminine spirit, she does as she pleases.

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All About Advertising Law

FEBRUARY 5, 2020

On January 3, 2019, Axon Enterprise, Inc. (“Axon”), a manufacturer of body-worn cameras for law enforcement, filed a complaint against the Federal Trade Commission seeking a declaratory judgment in the District of Arizona.

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MobileAds

DECEMBER 1, 2020

In Dynamic Creative Optimization, a variety of ad components are used, such as overlay text, main images, body backgrounds, etc. CMPs help the advertisers to create and measure the performance of their digital ads. These ad components are dynamically assembled and served according to the various advertising needs.

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InMobi

OCTOBER 27, 2020

Finally, it is always a good practice to check if the SDK partner is audited and certified by recognized independent bodies like the Trustworthy Accountability Group (TAG) and the Media Rating Council (MRC).

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Gods of Advertising

MARCH 1, 2020

He’s dead before the blood exits his body, which it does suddenly, gushing on the table as if spilling from a bottle. “I see,” says the man in black. Well, how about we start you off with a shot?”. He pulls the trigger blowing a whole through Roberto’s chest. Any other requests?”. The man in black places the smoking gun on the table.

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Lemonads

SEPTEMBER 25, 2020

Title and body of the push ad Both the title and the body are limited in characters which leaves no room for mistakes if you want your ad to be effective. Creating an award-winning ad Push ads are essentially one image, one title, and one text. Choose your words and creatives wisely and you’ll reach conversion every time.

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Lemonads

JULY 30, 2020

That said, they usually feature a title, body, and URL, as well as an icon, settings button, image, and action icons. The Anatomy of Your Push Notifications Now that we’ve discussed the opt-in message, it’s time to go over the push notification itself. Depending on the device, push notifications may come in a variety of formats.

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Lemonads

JULY 19, 2020

Marketing Commercials were hiring perfect actors with perfectly shaped bodies tricking people into buying their products. Or even smoke wasn’t considered that bad at all, as it’s shown by many studies today. Children were also often shown regularly in cigarette advertising!

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Gods of Advertising

JULY 19, 2020

Continued from previous post… If you hadn’t started shaving your head decades ago, before it was trendy, you might wonder how much hair you actually have left. It began falling out in your late twenties, when you got married. Whatever amount remained it would most certainly be gray. Thankfully, this is a moot point.

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Lemonads

OCTOBER 8, 2020

The title and body of the ad are also crucial elements. Using different creatives will also prevent users from ad fatigue. It makes your campaign more attractive to users. Great creativity is essential to ensure clicks and therefore conversion. If your campaign is going to generate money then it should be well-targeted.

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Lemonads

SEPTEMBER 6, 2020

The same kind of rules applies to the body of the ad. It’s usually written in bold and should be enough to convert with no more than 30 characters. Think of it as a CTA to really encourage action from your user. It can be a little longer (up to 75 characters) but the less beating around the bush the better.

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Gods of Advertising

MAY 6, 2020

Not just her body but everything on it: her pink velour running shorts, the canary yellow tube top, a stretchy headband, reflective aviators. My Michelle. Nearly 40 years have passed since that druggy July afternoon and you can still remember the details vividly. You do not rise. Michelle sits down on the grass beside you.

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Gods of Advertising

MAY 14, 2020

Her amazing body was all the ID she needed. My Michelle. But you were 16 years old and looked it, despite the balloon pants, tight shirt and shiny shoes she’d seduced you into wearing. She liked them on you and for her you would look stupid. Sometimes the bouncers let you in as a “favor” to Michelle. More often they did not.

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Gods of Advertising

FEBRUARY 25, 2020

Wavy dark hair obscures her face, highlighting the body. And what a body! Babitz would become infamous for the now-iconic photograph of her playing chess with Marcel Duchamp in the nude. The old man had thankfully worn clothes. Yet Eve was in all her glory. Eve’s proud breasts cantilevered over the chessboard and your imagination.

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Lemonads

JUNE 26, 2020

More specifically, infrared thermometers that help monitor body temperature with minimal contact have seen a huge increase in demand. These devices help filter out toxins and contaminants that have an unhealthy effect on our bodies, so affiliates should focus on these benefits whenever crafting an email campaign.

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Single Grain

DECEMBER 15, 2020

Jackson was a real estate entrepreneur and online marketer who claimed that a subject line with just the recipient’s name and a body with a one-line question is all you need to engage: If you are a travel agent, you can send an email saying: “Are you still looking for flight tickets to London?”.

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Single Grain

SEPTEMBER 8, 2020

British advertising tycoon David Ogilvy famously said: “On average, five times as many people read the headline as read the body copy. Quality copywriting has a powerful impact on conversions. When you have written your headline, you have spent eighty cents out of your dollar.” .

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InMobi

NOVEMBER 10, 2020

In addition, mobile measurement platforms and other third-party vendors, alongside industry bodies like the Trustworthy Accountability Group and Adjust’s Coalition Against Ad Fraud, are still functioning and fighting fraud on the proverbial front lines. App-ads.txt and sellers.json still work in a post-iOS 14 world.

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All About Advertising Law

SEPTEMBER 24, 2020

” The Memo further stresses that agency adjudicators should act independently from and not engage in ex parte communications with investigators and enforcement staff.

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Single Grain

JANUARY 10, 2020

The tool automatically offers keyword insertion options on important areas like the product title, description, main content body, etc. You can boost the overall relevancy of your product pages by adding specific low-competition keywords on your product pages.

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Gods of Advertising

AUGUST 12, 2020

The Atkins diet robbed your adolescent body of energy until one day you fell down the stairs, but it made you thinner, a prerequisite of being cool. That silly gold stud you put in your right ear during high school. It lasted three weeks. You took it out before visiting your grandfather, who would never understand jewelry on a boy.

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