Single Grain

OCTOBER 23, 2019

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today's digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – typically through social media – which is then read, shared and/or commented on across the globe.

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GDPR SEO Media Marketing 101

AdPulp

OCTOBER 25, 2019

Clients. You can’t live with them and you can’t live without them. Increasingly, ad pros are somehow living without them, and in too many cases it’s the agency’s fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit […].

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InMobi

OCTOBER 22, 2019

Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with stakes like no other. With more than half a billion users accessing the internet via mobile, the right in-app marketing strategy can make all the difference.

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More About Advertising

OCTOBER 24, 2019

The way to mark yourself out as a brand is to distance yourself from social media these days it seems -although that hardly accounts for the rise of the dreqded influencers. Here’s Miller Lite from DDB Chicago with our new trainers hero pursued by identikit followers until he throws them off the scent and finds.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Single Grain

OCTOBER 21, 2019

If you work in tech, it’s likely that you’ve heard of UX writing : “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as an indispensable member of product and design teams.

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AdPulp

OCTOBER 23, 2019

People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […].

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More About Advertising

OCTOBER 25, 2019

Not so long ago it looked as though what we used to call “mini marcoms” companies had had their day; foundering on the difficulty of making all their expensively acquired bits function at the same time. Consequently the escape from mini status appeared too challenging. Peter Scott’s Engine was a case in point. But the.

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Gods of Advertising

OCTOBER 24, 2019

Regarding the creation of advertising, I’m very good at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they might also tell you I’m efficient and have never missed a deadline; that I curate my work and put it into cohesive and winning presentations, always with options.

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AdPulp

OCTOBER 24, 2019

Mark Zuckerberg testified, a.k.a. whined a lot, in front of Congress this week. U.S. Representative Katie Porter from California, a law professor and graduate of Harvard Law, cross-examined the witness. She asked Mark if he cares about privacy as he claims to do, why is he arguing in federal court that consumers can’t hold Facebook […].

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illumin

OCTOBER 23, 2019

Contextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. Let’s take a look at what it is and what it isn’t to reveal 5 truths you need to know about this hot (again) term. The post 5 Truths About Contextual Advertising appeared first on AcuityAds Inc.

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OCTOBER 25, 2019

Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and its component parts MediaMonks, MediaHive and new “merger” Firewood. As ever with Sorrell there’s a grand tour d’horizon – first-naming Google’s founders – although he seems to get mixed up in his billions and trillions.

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All About Advertising Law

OCTOBER 22, 2019

Law enforcement, workshops, and reports from the Federal Trade Commission (FTC) have yielded five “lessons” for lead generation advertisers, according to an article that was published last month in Law360 by Andrew Smith, director of the FTC Bureau of Consumer Protection. In it, he suggests that companies that purchase lead generation advertising must manage lead generators responsibly, just like manufacturers that make supply chain management a top priority.

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Advertising to Baby Boomers

OCTOBER 22, 2019

Cindy Gallop has hopped on: Disrupting Ageism in Advertising By Grace Birnstengel This outspoken 2019 Influencer in Aging has a few choice words for the ad world… From a 2017 post about Joseph Coughlin : …. There are lots of folks who’ve educated us and continue to educate us. Names off the top of my head: Robert N. Butler, David Wolfe, Ken Dychtwald, John Migliaccio, Kurt Medina, Matt Thornhill, Brent Green, Marti Barletta, Mary Furlong, Myrna Blyth, Carol Orsborn, Rick Moody, Mark Miller, Paul

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AdPulp

OCTOBER 21, 2019

Get more. It’s Boost Mobile’s call to action. This is how 180/LA takes the brand’s strategic underpinning and turns it into something more, commercially speaking. Boost Mobile—We’re not Dr. Pepper, but we can dance. Boost Mobile—Stop gambling with other carriers. Boost Mobile—Our commercials aren’t annoying, the cost of cell phone service is.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

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OCTOBER 25, 2019

Gamers aren’t weirdos who live in a world of their own but dedicated something or others who take the brain to new levels. That’s the theme of this new campaign for HP’s Omen computers – squarely aimed at gamers – from Wieden+Kennedy Shanghai which depicts users as, well, pretty weird – albeit nicely designed. Strange.

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All About Advertising Law

OCTOBER 22, 2019

Law enforcement, workshops, and reports from the Federal Trade Commission (FTC) have yielded five “lessons” for lead generation advertisers, according to an article that was published last month in Law360 by Andrew Smith, director of the FTC Bureau of Consumer Protection. In it, he suggests that companies that purchase lead generation advertising must manage lead generators responsibly, just like manufacturers that make supply chain management a top priority.

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Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old strategies like producing content on a topic based on the focus keyword.

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AdPulp

OCTOBER 20, 2019

When you’re in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, “Hey, have you tried Indeed?” For the job seeker, it’s the kind of question that can make one want to sink deep into a tub. “Yes, thanks friend. My resume is […]. The post How’s The Job Search Going?

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

OCTOBER 25, 2019

WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in line with its peers by 2021. It will be noted in Paris that WPP seems.

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All About Advertising Law

OCTOBER 21, 2019

On September 18, 2019, the FTC prevailed in its long-waged battle against Hi-Tech Pharmaceuticals. In a per curiam opinion , the Eleventh Circuit affirmed the district court’s decision, holding the defendants in contempt for violating the court’s prior order, which enjoined the defendants from making certain claims about health products without “competent and reliable scientific evidence.” Fed.

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OCTOBER 24, 2019

Droga5 has a global CCO for the first time in Neil Heymann (below), suggesting that its expected global expansion under new owner Accenture Interactive is about get under way. Accenture paid an estimated $475m for D5 back in April, a hefty price for an agency that was still performing well but whose revenue had fallen.

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OCTOBER 24, 2019

The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed £100m – reporting that: “On 1 September 2019, the government launched a major communications campaign to help individuals and businesses prepare for EU exit, including newspaper and television adverts, improved guidance, and direct engagement with.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

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OCTOBER 24, 2019

BBC Creative is running a new iPlayer campaign – ‘wasted on some’ – with actors (in disguise) from some of its shows telling us why they don’t like them. Here are a couple from the absurd but absurdly watchable Peaky Blinders (recognise them? Me neither.) Time for Tommy or his psycho brother to restore some.

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OCTOBER 23, 2019

Lively marcoms group MSQ Partners is launching a new media agency – Walk-In Media – headed by in-demand media exec Simon Davis. Davis resigned as CEO of Blue449 (Walker Media as was) after nine years as owner Publicis Groupe tried to weld it to the Spark Foundry agency. Walker Media was originally a joint venture.

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OCTOBER 23, 2019

Interpublic’s organic growth slowed in Q3, up just 1.4 per cent although net revenue increased by 8.7 per cent to hit $2.06bn. IPG’s organic growth for the year to date is now 3.5 per cent, still on target to hit CEO Michael Roth’s target of around three per cent. US rival Omnicom recorded 2.2 per.

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OCTOBER 23, 2019

Saatchi & Saatchi is doing pretty well out of BT in its various manifestations. It’s handled BT’s EE for years (to the heartfelt thanks of Kevin Bacon fans), just produced a more than capable new BT corporate campaign and now it’s in the chair for Deutsche Telekom, a 12 per cent shareholder in the UK’s.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

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OCTOBER 23, 2019

Grey London, doubtless smarting from the loss of long-standing client Lucozade to adam&eveDDB and the departure of high profile CCO Vicki Maguire to Havas, has hired two new creative directors – Matt Moreland and Chris Clarke from BBH (below). Which, in turn, might make BBH’s creative department look rather depleted – CCO Ian Heartfield recently.

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OCTOBER 23, 2019

Milk ain’t what it used to be; was behind someone the other days who ordered an English breakfast tea with soya milk (they didn’t have any.) So Arla Cravendale may not be wholly bonkers to punt Cravendale milk that isn’t just milk, it’s “fresh milk that’s filtered for purity.” Which makes it last longer and.

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OCTOBER 22, 2019

Publicis UK, which sits on top of Saatchi & Saatchi, Leo Burnett and the Publicis agency under country manager Annette King, is looking a lot like Ogilvy. King was UK boss of Ogilvy Group before moving to Publicis and now she’s hired one-time Ogilvy production chief Clare Donald (below centre with COO Ben Mooge and.

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OCTOBER 22, 2019

HP (Hewlett-Packard as was) would prefer that you printed your pics of loved ones (or anyones) rather than shared them in the mire of social of social media where much is fake and nearly all is insincere. Goodby Silverstein & Partners is on the case, suitably so as the agency proudly keeps one foot in.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing