More About Advertising
JULY 30, 2020
When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led the way for decades and still remains one of the strongest brands to use sound.
AdPulp
JULY 31, 2020
Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. When the unreasonable boss-lady chirps her unreasonable […]. The post Project Pandora’s Box: Apple’s Cheeky Take on Working From Home appeared first on Adpulp.
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Smarty Ads
JULY 31, 2020
Overall programmatic ads strategy may look different from, lets say, mobile marketing strategy. Nevertheless, like all advertising strategies, they share the same goal - to get the highest possible conversion rates from both new and returning customers. Full funnel marketing strategy is no exception. For eCommerce sites average.
Gods of Advertising
JULY 29, 2020
Continued from previous… This too shall pass your mother liked to say, even if she didn’t believe it. But she was right. Mist or fog, it evaporates. At times you embrace sadness, its depth and gravitas. But like an old friend he can overstay his welcome. Then you have to wait him out. Drag him along on your errands. Enduring his sourpuss and cynicism.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 31, 2020
For all of us missing the drama and spirit of the Olympics, this ad from Nike is a glorious reminder of everything that sport brings to our lives. Split screen footage places the world’s most famous sports stars alongside everyday athletes — 36 different pairings in total — with a rousing commentary narrated by US.
AdPulp
JULY 30, 2020
“When cows fart and burp and splatter, well it ain’t no laughing matter—they’re releasing methane every time they do.” Wow, what an opening line to a song. The fact that it’s a song for BK makes it even weirder. Cows are the source of their hamburgers, so portraying them as disgusting polluters in a unique […]. The post In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JULY 26, 2020
Everyone experiences situational depression. Conflict. Unresolved resentments. Sometimes it really is just the humidity. Having a bad day. You either accept the situation or change it. Regardless, it always ends. It is not clinical. Professional help and medicine are seldom required. What you are experiencing is neither clinical nor situational. Sadness descends upon you like mist.
More About Advertising
JULY 30, 2020
Covid-19 has caused most of us to pause for thought, and it seems that Coca-Cola is no different. This new film is a grandiose rejection of the old normal and a call for us all to embrace change and be “Open Like Never Before.” With obesity at the top of the agenda, we might not.
AdPulp
JULY 30, 2020
Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors. Our ability to evolve… I like that framing. Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. […]. The post Welcome to Voltage Valley and Its New American-Made EV Pickup Truck appeared first on Adpulp.
Advertising to Baby Boomers
JULY 29, 2020
Where have I been? Like most, Yours Truly has been self-isolating and pretending I’m working. Advertising to Baby Boomers. For some reason, I haven’t been excited about this subject for the last few months. By the time I get my mask to fit properly without fogging up the glasses and slather on hand sanitizer I forget what I’m supposed to be doing. Then I turn and catch myself in the mirror and with those mask bands pulling on the back of my ears I look like Dopey.
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InMobi
JULY 29, 2020
InMobi is now directly integrated with MAX's in-app header bidding platform. This integration opens additional opportunities from the programmatic demand on InMobi Exchange, along with a huge improvement in day-to-day operational efficiency for app publishers currently using MAX as their mediation platform. Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set o
More About Advertising
JULY 27, 2020
By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and sustainability. Speaking at Droga5 London’s live-steamed Green Pivot event, Rachel Conrad, CCO and Founder of Impossible Foods, said: “Consumers will make the right decision if you give them better products that don’t pollute or mine.
AdPulp
JULY 28, 2020
The Hard Reset Begets The Big Shrinkage In 2020 and 2021, agencies will shed 52,000 jobs, according to Jay Pattisall, an analyst with Forrester. Half the jobs will not return, he predicts. Forrester also predicts that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. […]. The post Two for Tuesday appeared first on Adpulp.
Admixer
JULY 28, 2020
The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
JULY 27, 2020
Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]. The post How Do Websites Enable Ad Blocker Detection?
More About Advertising
JULY 31, 2020
WPP has joined its industry peers in releasing US diversity data and it makes pretty horrible reading. WPP, it seems, has the lowest percentage of black executives at a scarcely believable 2.2%. CEO Mark Read says: “We have a huge amount of work to do. We are not proud of these numbers, and they demonstrate.
AdPulp
JULY 26, 2020
It’s the season of serious. We all have so much to be serious about. Will schools ever start again? Is it safe to go on vacation? How long will we be wearing masks? When will the economy recover? When will neighbors care more about being a good neighbor than their political identity? Too much of […]. The post Silly Is Always In appeared first on Adpulp.
All About Advertising Law
JULY 29, 2020
Proud that your products are “Made in the USA”? Before you wave the flag, know that an unqualified Made in USA claim means that your product must be “all or virtually all” made in the United States, and the Federal Trade Commission has bolstered its enforcement authority over deceptive Made in USA claims with a new proposal to allow civil penalties for violations of its Made in the USA standards.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
JULY 28, 2020
Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. But unless you want to manually send out individual emails to your hundreds, thousands or even millions of subscribers, you need to use an email marketing service.
More About Advertising
JULY 29, 2020
What makes a product demonstration a good ad? Everyone knew Araldite was a strong glue, and reminding them it could stick broken China back together wasn’t going to stick with its audience. But gluing a giant car to the side of a billboard and reminding people it also sticks handles to teapots was simple and.
AdPulp
JULY 29, 2020
In this eighth edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss creativity’s role in the marketing communications mix, plus TV spots from MLB, Cascade (P&G), Care.com, and Mobil 1. The first topic of discussion is an article called The New Formula Fueling Modern Marketing, written by Christopher Jablonski of Adobe and published […].
Lemonads
JULY 28, 2020
Do you have a limited advertising budget for your social media? Mother and dominant player of all social media networks and weight over 2 billion users, Facebook. So there is a lot of chance that your customers are hanging out on the platform. On the other hand, you have its counterpart who weight over 800 million users, Instagram. So which one is better?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 29, 2020
Sometimes it takes a nasty shock to get you back on your game. England’s cricket team dropped fast bowler Stuart Broad, 34, for the opening test match against West Indies – much to his chagrin. Since then Broad has been taking wickets for fun and even scored a rapid half century. M&C Saatchi hasn’t quite.
More About Advertising
JULY 28, 2020
The usually sure-footed Omnicom let the side down somewhat in the second quarter of coronavirus-blasted 2020, seeing its revenue decline by 23 per cent and organic “growth” fall sharply in all regions: 21% in the US, 24% in the UK, 29% in Europe, 24% in Latin America and 18.6% in Asia Pacific. The ad holding.
More About Advertising
JULY 30, 2020
Is adland’s proverbial glass ceiling being dismantled? There’ll be many consequences of Covid-19, one may bw more women in senior roles (aleit in a diminished industry.) Droga5 London has promoted high flyer Shelley Smoler to executive creative director. Smoler (above) has recently been nominated for an Emmy for her work on Droga5’s Super Bowl commercial.
More About Advertising
JULY 30, 2020
We haven’t always been kind about media agencies trying their hand at creative but the UK’s Yonder Media confounds us somewhat with a lively debut campaign for health drink Vita Coco. There’s all the usual clever media stuff – including podcasts (becoming much more important, if you’ve time to listen to them) – and some.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 30, 2020
Ocean Outdoor has named the winners in its Crucial Creative Competition, one of a number of efforts to stimulate interest in a medium which has suffered in Covid-19 lockdown. The first prize worth £500,000 of media space goes to drinks firm Innocent, with whisky brand Monkey Shoulder and agency OOH Tommy and adult retailer Lovehoney.
More About Advertising
JULY 30, 2020
Interpublic is doing better – or less badly – in Covid-19 than some of its peers, reporting Q2 revenue at $1.85bn, down 12.8% on 2019, and organic net revenue down 9.9%. This “beats” Publicis Groupe’s organic 13% fall and Omnicom’s surprisingly sharp 23%. In the US organic revenue declined eight per cent, internationally 13.1%.
More About Advertising
JULY 30, 2020
Publicis Italia has show a deft touch for Heineken in recent years but it’s been set its hardest target so far – showing how you can enjoy returning to bars in Covid-19. ‘Socialise Responsibly’ is the message but it ain’t easy, annoyingly so as some chain bars (in the UK anyway) are deploying virus track.
More About Advertising
JULY 29, 2020
Who knew that there were Emmy’s for advertising? Droga5 London certainly does, because the agency is celebrating a nomination in the Outstanding Commercial category for its “Before Alexa” spot, starring Ellen DeGeneres, which imagines life before the smart speaker. It’s up against four other ads, all from the US.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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