Gods of Advertising

Everyone experiences situational depression. Conflict. Unresolved resentments. Sometimes it really is just the humidity. Having a bad day. You either accept the situation or change it. Regardless, it always ends. It is not clinical. Professional help and medicine are seldom required. What you are experiencing is neither clinical nor situational. Sadness descends upon you like mist. By no means pleasant it isn’t debilitating either. You can see through it. You can operate heavy machinery. You probably won’t drink over it.

Many people insist on finding a culprit for their misery: someone or something to blame. The world is filled with people making this mistake. One feels like shit because of a spouse, a boss, a relative, a neighbor, the President of the United States. You know better than to assign blame for melancholy. Yes. You’d like to make the blues situational. Then you could rectify the situation or be its victim. For years, you were the blindfolded child swinging madly for a target. Creating situations to meet your depression was understandable… and also idiotic.

You now have healthy ways to mitigate woe. AA taught. Others you picked up all by yourself. Be of service. Go for a run. Pray. Basically, do anything but wallow in it. You cannot think your way out of depression. If anything, thinking caused it. In the wild, animals do not get depressed because they do not sit around thinking. Food and shelter is their constant priority, their only priority. Put a bear in a zoo and it becomes depressed, anxiously pacing back and forth, sullen and surly. Domesticated, it turns neurotic.

Your mother was (and maybe still) clinically depressed. She has spent her whole life (and so yours) dealing with this problem. You read somewhere that far more women are clinically depressed than men. Maybe that’s because historically women have been domesticated more than men, anxiously pacing back and forth in their kitchens, sullen and surly in equal measures.

To be Continued.