AdPushup
JUNE 2, 2025
Malvertising is a kind of Cyberattack that can cause serious damage to your website. Publishers need to be aware of malicious advertising, as it can be spread through advertisements, exploit users and compromise the website’s authority. With the worldwide financial impact of cybercrime expected to reach more than $10.5 trillion by 2025, publishers are expected [.
Adweek
JUNE 4, 2025
Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.
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Marketing Dive
JUNE 4, 2025
Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
Martech
JUNE 6, 2025
Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many of my clients are in the early stages of building AI into their revenue motions. My role is often to help them define the roadmap and build the strategy and motions to make it real.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Basis
JUNE 6, 2025
Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Brands and agencies have embraced the technology with enthusiasm, using it to drive efficiency, reduce redundant and manual tasks, and unlock creativity. In fact, more than 90% of industry professionals say they use gen AI in their work monthly and more than 70% say they use it every week.
Adweek
JUNE 2, 2025
Sources confirm layoffs took place across Disney Entertainment in TV, film, and financial operations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 1, 2025
In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set. Easier, but also more difficult to find a breakthrough. In our organizations and communities, we’re often asked for a strategic plan, which is a sort of script.
illumin
JUNE 6, 2025
As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.
Adweek
JUNE 2, 2025
Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.
Marketing Dive
JUNE 4, 2025
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Seth Godin
MAY 31, 2025
What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority?
Ad Monsters
JUNE 4, 2025
As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. LiveRamps Travis Clinger shares why the future of marketing depends on smarter connectionsand why the time to act is now. Having now been in the ad tech industry for the life, condemnation, and resurrection of the third-party cookie, I understand why marketers may be unsure of what cues to take for their long-term strategies.
Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail News Walmart Taps Walton Goggins to Prove It Sells More Than You Think From dentures to saunas, the retail giant flexes its growing product marketplace Walmart By Lauren Johnson --> You know you can buy groceries and soap at Walmart, but what about saunas, dentures, and dancing shoes?
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JUNE 4, 2025
Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together to explain, perhaps for the first time most people will truly understand, how quantum mechanics works (and doesn’t).
Digiday
JUNE 3, 2025
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and LLMs pose to content monetization. The two-part announcement details two key initiatives with the LLM Content Ingest API Initiative, addressing publishers concerns prompted by AI agents and large language models, as well as AI-driven search summaries that reduce pub
Adweek
JUNE 4, 2025
Patrick Schwarzenegger and Aimee Lou Wood demonstrate how the app is for more than paying friends in a new campaign.
Exchange Wire
JUNE 2, 2025
In todays Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials Orbs to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets compliance deadline. Business Insider cuts 21% of workforce [.] The post Digest: Business Insider Cuts 21% of Workforce; Discord Trials Orbs to Incentivise Ad Engagement appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
PubMatic
JUNE 5, 2025
Marketers have always operated within the constant push and pull between art and science. We need to balance performance metrics with creative instincts, speed of execution with customer engagement, and short-term ROI with long-term brand building. Now, as AI becomes more deeply embedded in how we work, that tension feels clearer than ever. We not only need to ask how the technology can serve as a growth accelerator for faster, more efficient marketing.
Martech
JUNE 6, 2025
Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum up the experience like this: technology moves fast. Humans? Not so much. We’re busy, messy, skeptical creatures of habit. Marry that with today’s constant change, and you’ve got a perfect storm for adoption issues, where tools are purchased with good intentions but struggle to reach full potential.
Adweek
JUNE 5, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Expansion The former FIG and Droga5 exec will launch content studio Girl&Bear in the U.S. Left to right: Brett Edgar, Robert Valdes, and Claire Young By Audrey Kemp --> VCCP has named Robert Valdes chief production officer of Girl&Bear, its in-house content studio, amid its expansion to the U.S.
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 2, 2025
The future of contextual advertising isnt arriving on a slow drip but rather barreling toward us like a freight train. Picture yourself watching a sports drama. One minute the coach is firing up the team with an uplifting speech; the next minute fists fly in a bench-clearing brawl. Old ad systems treat both scenes as … The post Amazon Prime Videos Yash Chaturvedi: how AI is revolutionising advertising now first appeared on More About Advertising.
Martech
JUNE 4, 2025
HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture
Adweek
JUNE 5, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. By Jenny Rooney --> How do you transform marketing from a cost center to a growth driver at one of the world’s largest consumer goods companies?
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
JUNE 6, 2025
Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics. Mid-Tier Creators Deliver Superior ROI Creators with 1,000–50,000 followers often produce 3–5X more engagement and greater authenticity, making them ideal for scalable campaigns.
Martech
JUNE 3, 2025
Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy.
Adweek
JUNE 5, 2025
Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer.
Ad Badger
JUNE 6, 2025
SUBSCRIBE In this solo episode, Michael kicks back by the river in Texas and reflects. Read More The post The One Activity That Will Fix Your ACOS in 2025 [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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