AdPulp
JULY 27, 2021
“I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to ‘just keep talking until something good happens.’ That’s what a podcast is. The secret is to let the guest talk.” -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, […]. The post Ad Chatter, the Podcast from the Makers of Adpulp.com appeared first on Adpulp.
Martech
JULY 30, 2021
Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much. I need a service to automatically update my contact cards because they keep going out of date. One friend had an okay job. It paid the bills, but she was bored.
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More About Advertising
JULY 29, 2021
Gaming has kind of snook up on the non-gaming world (a reducing space it seems) and now group-chatting platform Discord is making its bid to create a wider general-use community. Does the world need another one? Of course, don’t be silly. Agency AKQA invited Discord users to describe the platform in their own words with. The post Gamer platform Discord makes bid for the big time with winner from AKQA first appeared on More About Advertising.
All About Advertising Law
JULY 29, 2021
Game developers and platform providers are increasingly integrating non-fungible tokens (NFTs), virtual currencies, and digital marketplaces into their games and platforms, creating seamless, novel, and interactive experiences. While the industry has moved ahead quickly, federal and state regulators are taking a much closer look at how these technologies fit within existing legal frameworks.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
JULY 30, 2021
When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you’re an American woman who plays sports at the highest level, you also serve as […]. The post Dick’s Sporting Goods Honors the Incredible Power of Female Athletes appeared first on Adpulp.
Martech
JULY 28, 2021
Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are currently able to see the module.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
JULY 30, 2021
In February we implemented the 9 most wanted updates that included Cookie Sync, Traffic Logger, Auction Selector, and API collection to make your system flexible and transparent. In this month’s release of updates, we are rolling out the new portion of features that are going to accelerate.
AdPulp
JULY 28, 2021
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content […].
Martech
JULY 29, 2021
The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers.
More About Advertising
JULY 30, 2021
New Commercial Arts, the one-year old London agency which has already bagged Halifax, Moneysupermarket and Vodafone international among others, is opening a “hub” in Glasgow, building on its relationship with the famous Glasgow School of Art. The new operation, housed in The Briggait (below), a former fish market in the Saltmarket area of Glasgow containing.
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Lemonads
JULY 30, 2021
High converting landing pages. While the affiliate marketing ecosystem revolves around consumers, advertisers play a crucial role when it comes to defining their own success. As a matter of fact, advertisers need to take every possible step to empower their affiliates and increase their chances of success, which translates into a higher number of conversions.
EGC Group
JULY 30, 2021
“Read any good books lately?” “Seen any decent movies recently?” These familiar questions about what to read or see are now joined by another medium: “Heard any cool podcasts?” Yes, the power of podcasts marches on. Podcasts entertain, and even educate. Oh, and now there are new and interesting possibilities for brand recognition, thanks to podcasts.
Martech
JULY 30, 2021
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagemen
More About Advertising
JULY 30, 2021
In an era when adland and its denizens are inclined to take themselves and their world somewhat seriously – I see that sports marketing agency Dark Horses has produced an “open-source” menopause policy, which is a bit of a stretch although doubtless useful – it’s as well to occasionally remind ourselves that advertising and marketing.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
JULY 30, 2021
Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once. As you might recall, GDPR.
EGC Group
JULY 30, 2021
One factor remains true, and was especially evident during the COVID-19 pandemic: Humans tend to question change in their daily lives. So, why shouldn't we question change in business? Frankly, working to better understand the drivers—whether among core users or within a desired user—should be an “always-on” part of your business.
Martech
JULY 30, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s all about partnerships. In some cases, the partnership refers to a glorified customer-client relationship.
More About Advertising
JULY 29, 2021
The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This is an upward revision from the 15.2% rise forecast in April and includes an estimated 54.7% rise during the second quarter of the year – by far the highest on record albeit. The post UK advertising to hit record £27.7bn in 2021 - report first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Smarty Ads
JULY 30, 2021
At SmartHub we love receiving feedback from our clients. Your suggestions regarding features and new functionalities are golden to us, that’s why we always appreciate it when you share with us your ideas. There’s even a button at the right top corner of your dashboard called “suggest a feature” (if.
Mediavine
JULY 29, 2021
As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right. One component of Google’s vision for a post-cookie world is its Privacy Sandbox initiative, which aims to build technologies that protect user privacy while still allowing for eff
Martech
JULY 29, 2021
Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $1.6 billion in revenue, according to the report. This includes worldwide CDP product sales, as well as CDP components within marketing suites, message delivery systems and e-commerce platforms, but doesn’t include related services or in-house data development projects.
More About Advertising
JULY 29, 2021
Now’s the time when we should take to the beaches, assuming you can get there and unseasonal floods haven’t washed it away. But it’s one of those years… Round about the time that a London Underground poster was causing a storm by Inviting us to be “beach body ready,” Wieden+Kennedy HQ was inverting such tropes. The post MAA blast from the past: W+K's take on beach-body-ready for Southern Comfort first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Admixer
JULY 29, 2021
Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]. The post User Identification (User ID) appeared first on Admixer.Blog.
InMobi
JULY 28, 2021
In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. Bidding is Google’s server-side bidding solution, through which multiple demand sources can bid simultaneously in real time for publisher’s inventory.
Martech
JULY 29, 2021
“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference.
More About Advertising
JULY 29, 2021
One of the upsides of inching out of lockdown is that you now get a real, live Sir Martin Sorrell rather than a face (and voice, of course) on Zoom and here he is on a characteristic tour d’horizon with New Digital Age’s Justin Pearse at MADfest 2021. Interesting on new platforms (TikTok especially which. The post S4 Capital's Sorrell on new digital platforms, diversity and the world as he/we know it first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Lemonads
JULY 27, 2021
Zeropark is one of the most well-known names in the advertising industry. The company has been around for over 10 years and during that time it has been pioneering an innovative approach and the scale of offered services. However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Read the review below, learn about the Zeropark advertising services and decide for yourself!
Admixer
JULY 28, 2021
CTV is experiencing explosive growth in viewership and, at the same time, rising levels of fraud, an enormous share of misrepresented inventory, and grey media trading. To navigate these lucrative and yet treacherous waters, Admixer has gathered the most accomplished experts in CTV: Kumaran Sambandam, VP of Programmatic Sales at Unruly, Frederic Liow, Revenue and […].
Martech
JULY 28, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it seems like a watershed moment for data management and CDPs especially.
More About Advertising
JULY 28, 2021
Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund manager as three of Big Tech’s biggest beasts produced results 30% higher than predicted. Microsoft. The post bn a week Big Tech trio tighten hold on world's money first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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