More About Advertising
DECEMBER 18, 2019
Independent London agency Red Brick Road is ending the year on a high note with two new clients: Canderel and Pure Via sweeteners and Proximo Spirits, which distributes a number of brands including Jose Cuervo and Bushmills. RBR will focus particularly on mass market tequila brand 1800. Canderel and Pure via are owned by Merisant.
AdPulp
DECEMBER 16, 2019
The year was 1956. The city, San Francisco. The agency, BBDO. The job, Mailroom clerk. The future advertising legend, Hal Riney. Riney was born in the depths of The Great Depression in Washington, a fact of his life that influenced his later work, including “It’s Morning Again in America” which helped re-elect Ronald Reagan in […].
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InMobi
DECEMBER 20, 2019
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020.
All About Advertising Law
DECEMBER 20, 2019
On December 19, 2019, the National Advertising Division (NAD) closed out the year with an announcement of its plans to “develop a fast-track process to more efficiently handle certain types of online and social media advertising claims.” These claims include insufficient disclosures, such as influencer posts that fail to disclose an influencer’s material connection with a sponsor; general claims that are in violation of NAD and/or Federal Trade Commission guidance, such as unen
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 18, 2019
‘Tis the season of the Christmas ad. Frosty night-time scenes, glittering magical themes and brightly wrapped boxes fill our screens accompanied by familiar or nostalgic music, all designed to pluck at our heart strings and help us go shopping. The themes and motifs are familiar, but what is going on when it comes to influencing.
AdPulp
DECEMBER 20, 2019
Here’s some good news. For the holidays, Dell Technologies partnered with Ballet Austin and eSight to equip visually impaired individuals with new technology that enabled them to view a live performance of The Nutcracker at The Long Center in Austin. With over 150 community members in attendance, “The Unseen Ballet” was a special event that […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
DECEMBER 20, 2019
On December 19, 2019, the National Advertising Division (NAD) closed out the year with an announcement of its plans to “develop a fast-track process to more efficiently handle certain types of online and social media advertising claims.” These claims include insufficient disclosures, such as influencer posts that fail to disclose an influencer’s material connection with a sponsor; general claims that are in violation of NAD and/or Federal Trade Commission guidance, such as unen
More About Advertising
DECEMBER 17, 2019
Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house, cutting agency costs (and therefore use) and using influencers and the like – but it doesn’t seem to be working. The consumer goods giant said this week that it will miss its growth target for.
Smarty Ads
DECEMBER 18, 2019
Since the introduction of GDPR and CCPA regulations, the world of data-driven marketing started to change its shape. User privacy has become a crucial issue for many companies, so many of them have to change some of their practices to reorganize their data policies. According to.
InMobi
DECEMBER 18, 2019
In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally to opt-in sourced deterministic first-party carrier telco data.
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AdPulp
DECEMBER 17, 2019
Question for you.how many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin’ away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and […].
More About Advertising
DECEMBER 16, 2019
The huge clearout at at Dentsu Aegis Network (the media arm of the Japanese ad conglomerate) continues apace – it’s looking rather like like a purge – as US CEO Nick Brien (below) departs to be replaced by Jacki Kelly hard on the heels of a number of UK departures, latterly former Asia Pacific boss.
Smarty Ads
DECEMBER 17, 2019
Since the dawn of the digital age, there’ve been tons of problems associated with security flaws, and similarly, numerous unique solutions for them. Among these solutions are antivirus, password managers and VPN software. With so many individual providers in all these categories, marketing their services to the same end-users, many.
InMobi
DECEMBER 17, 2019
In the mobile app space today, there are many different ways to succeed. Damian Gray , Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently sat down with him to learn more about his job, the mobile app industry and the ongoing evolution of mobile app measurement and tracking.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
DECEMBER 19, 2019
Agencies are judged by their award show hauls. Evidence is all around us. Just look at how much your agency spends to enter the back-slapping contests. Or read the industry press. Here’s a lede from a source I respect—Epica Awards: Until recently, Foote, Cone and Belding felt like a fairly discreet agency, doing solid work […].
More About Advertising
DECEMBER 15, 2019
Christmas is to UK adland what the Super Bowl is to the US; big brands, big budgets, and the once-a-year feeling that the press (and maybe even the public) cares about what it makes. Brands spend big at Christmas, but the festive season brings changes not just in spend, but in advertising style. This is.
Single Grain
DECEMBER 18, 2019
67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.
InMobi
DECEMBER 16, 2019
This post comes courtesy of Amber Bagwell, Content Marketing Manager at Everflow. With the rapid growth of mobile advertisers, fraud is increasingly draining the wallets of advertisers, publishers and everyone in between. Criminals are moving in and mimicking real performance, confusing real installs with fraudulent installs. Not only is fraud eating into an increasing share of marketer’s ad dollars, it also creates bad data, making it impossible to correctly optimize an ad campaign if you don’t
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
DECEMBER 16, 2019
Regulation. Few industries need it applied to them more stringently than high technology, social media platforms in particular. Few industries are as free to set their own agendas today without regard to public safety. California, following Europe’s lead, is tightening standards in an effort to protect its citizens’ privacy. The California Consumer Privacy Act (CCPA) […].
More About Advertising
DECEMBER 20, 2019
All good relationships thrive on trust and openness. This is very definitely the case when it comes to the relationships that advertisers have with agency and tech partners. And it’s especially true of the relationships between brands and media agencies of record who help them plan and buy media. In recent years, the media and.
Single Grain
DECEMBER 20, 2019
Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with a whopping 63,000 searches done per second , Google is the place to do it.
InMobi
DECEMBER 17, 2019
When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. Note: This blog post is just for informational purposes only, and is not designed to serve as a full legal guide. This must not be read or treated as legal advice.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
DECEMBER 14, 2019
“The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community.” No, it’s not a travel and tourism ad, or a political ad. It’s an […].
More About Advertising
DECEMBER 20, 2019
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered that the British people had voted for Boris Johnson. To make matters worse, Shoreditch was equally perplexed to find out that those who’d voted to Leave the European Union haven’t changed their political views, even.
Single Grain
DECEMBER 16, 2019
Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing has been laden with problems: From pretenders with fake followers to questionable alliances that did more harm than good (like the below Tweet in which influencer S
More About Advertising
DECEMBER 20, 2019
Accenture Interactive leader Anatoly Roytman (below), who runs the digital giant outside the US, is retiring after ten years there. Accenture says: “We can confirm that Anatoly Roytman will be retiring at the end of the year, following a brilliant decade-long career with Accenture Interactive. As one of the early founders of Accenture Interactive in.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 19, 2019
Publicis Groupe CEO Arthur Sadoun is continuing in the Christmas tradition of his predecessor, Maurice Lévy, by unveiling a self-deprecating video at Christmas. Sadoun is half way through his third year in the post, but once again Lévy (still chairman of the supervisory board) has got in on the act. In 2017, Levy appeared as.
More About Advertising
DECEMBER 19, 2019
The Indian ad market is growing at around 14 per cent, according to GroupM’s predictions for 2019, and already this year Havas has bought UX consultancy Think Design and digital agency Langoor, so experiential agency Shobiz makes three. Shobiz was founded in 1982 and employs 300 staff in five offices across India. The agency will.
More About Advertising
DECEMBER 19, 2019
It’s the most wonderful time of the year for seasonal experiential activity. Boots is launching its themed Christmas ‘bootiques’, KFC and Deliveroo are pairing up to give out festive burgers to the public, and Lego are rebuilding the 12 days of Christmas in the Savoy (below). It’s clear that brands are making the most of.
More About Advertising
DECEMBER 19, 2019
M&C Saatchi seems to be suffering a death by 1000 cuts: CEO Giles Hedger and ECD Justin Tindall (below), both recruited from Leo Burnett in the wake of the agency’s ill-fated dalliance with Lean Mean Fighting Machine, are both taking voluntary redundancy, citing their responsibility to go rather than more junior people. The agency announced.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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