More About Advertising
JUNE 2, 2019
We all drink more bottled water when we’re abroad, which might be advisable in some countries, but it’s really not necessary in Iceland, and it’s never good for the planet. Brooklyn Brothers has come up with a clever way to encourage tourists in Iceland to drink eco-responsibly by creating a premium brand for the country’s.
AdPulp
JUNE 3, 2019
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer’s life. Say you want to sell designer jeans to 20-somethings…the customers’ ability to pay the inflated prices will impact the results, thus the economy’s health is always a factor in a campaign’s success, […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MediaFuse
JUNE 6, 2019
Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing.
InMobi
JUNE 5, 2019
For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive installs of their mobile applications from the app stores, are ubiquitous. But is this really the best use of ad spend for getting users for mobile apps?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 5, 2019
Uber Eats reportedly paid £5 million for its Love Island sponsorship, and Mother London is helping make the most of their money with this savvy series of idents. You need to know all the tropes to get the jokes, but Love Island viewers will appreciate the wit, and Uber Eats has surely found its perfect.
Admixer
JUNE 3, 2019
According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JUNE 4, 2019
As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both viewability and traffic quality, this blog will focus on how the partnership helps combat in-app ad fraud. The solution is one among the first to be accredited by the Media Rating Council (MRC) for its ability to detect and filter Sophisticated Invalid Traffic (SI
More About Advertising
JUNE 5, 2019
The rush to do everything Game of Thrones-style seems to have brought back the big budget commercial – after all, you can’t have all that fighting and slaughter on a shoestring (although some famous film directors, Orson Welles included, have tried in the past.) McCann Madrid has entered the fray with gusto in this ‘Battle.
AdPulp
JUNE 7, 2019
Do you have friends who have a tough time splitting the bar or dinner bill? There’s an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 […]. The post Move Some Cash Gen Z’s Way appeared first on Adpulp.
illumin
JUNE 3, 2019
How are brands approaching the trials and tribulations of parenthood? There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving. And this year, a number of non-retail brands jumped on Mother’s Day mania too. Touching campaigns looked at the bumpy journey of parenthood and reminded us that there are no instruction manuals for many of life’s difficult events.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
InMobi
JUNE 7, 2019
In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. So what is the best path forward? We believe engaging creative and actionable destinations are crucial.
More About Advertising
JUNE 6, 2019
Nationwide is helping to raise money for a British memorial to the thousands of soldiers who sacrificed their lives 75 years ago at the D-Day landings. It’s remarkable that there isn’t one already, and VCCP’s film should go some way towards putting that right.
AdPulp
JUNE 4, 2019
How many times have you heard that agencies can no longer attract the best talent? If you’re like me, you’ve heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band […].
All About Advertising Law
JUNE 5, 2019
About a month ago, we blogged about how the FTC brought its first-ever cases under the Consumer Review Fairness Act (CRFA) since the statute went into effect in 2017. Well, it looks like the FTC was just getting started, as it announced this week that it has issued administrative complaints and proposed orders against two more companies for allegedly violating the CRFA.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
JUNE 6, 2019
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For optimizing your software for bringing in conversions, understanding the psychology behind what makes users tick is critical.
More About Advertising
JUNE 3, 2019
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of the most minimal, and cleverer than it looked – a static ad is the only.
AdPulp
JUNE 6, 2019
Agree or disagree? Communications technology, like all new technology, is neither good nor evil. I believe what we choose to do with technology is what matters. For instance, Facial Recognition Technology (FRT) can be used for the good of all, or it can be used by a draconian surveillance state to control a population. Last […]. The post The New Frontier In Privacy: Your Face appeared first on Adpulp.
All About Advertising Law
JUNE 3, 2019
On April 22, the Maryland Court of Special Appeal told us that a class action settlement can’t buy you peace from the CFPB. That court ruled that a class settlement that purports to interfere with a state agency’s or the CFPB’s enforcement authority was unenforceable. The underlying dispute stems from two cases. The first is a class action brought by lead poisoning victims with cognitive impairments.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
JUNE 5, 2019
Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different factors that can ultimately determine and affect your success.
More About Advertising
JUNE 4, 2019
The mighty Goldman Sachs has directed some welcome intelligence (if that’s what it is) WPP’s way, saying the marcoms group stands to benefit as “some large advertisers” step up their marketing efforts. It says its shares, currently 960p, should benefit from a re-rating on “improving organic growth momentum and cost cutting upside.in our view recent.
More About Advertising
JUNE 4, 2019
Wayne Guthrie is co-founder and director at Fearlessly Frank. With so much interesting stuff happening in the world of innovation right now, the question of what deserves recognition at Cannes this year is an obviously subjective one. But here are three things that have recently come onto our radar, that we hope will go ping.
More About Advertising
JUNE 3, 2019
Jean-Francois Sacco is chief creative officer of Rosapark Paris Insta-Novels for the New York Public Library. From an artistic point of view it’s beautiful, simple and pure. But what I love most about it is that it’s an application about reading. Using digital to renew interest in reading, it’s a wonderful principle and one that.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 3, 2019
More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently overlooked by ruling football body FIFA. This campaign from lively sports agency Dark Horses features.
More About Advertising
JUNE 5, 2019
S4 Capital’s Sir Martin Sorrell (below) has been confiding to Digiday about his plans to buy a “first party data” company, averring that Dentsu’s Merkle is the kind of company he’s looking for, that Acxiom (just bought by Interpublic) and Epsilon (by Publicis) are not because they don’t actually own their data. Interesting enough but.
More About Advertising
JUNE 3, 2019
Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the most iconic British ad, even by people who, presumably, can’t remember it first time round. It’s been digitally remastered with a newly recorded version of Dvorak’s New World Symphony by a new generation of the.
More About Advertising
JUNE 7, 2019
Sarah De Martin is UK managing director of Artefact. Cannes is round the corner and you can almost smell the booze. But amid the general merriment, celebration and industry insight, there’s one part of the sector screaming to be noticed: Voice. And, with Spike Jonze’s Welcome Home ad for Apple Homepod scooping a Lion in.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 7, 2019
Virgin Trains may be on its way out as holder of the UK’s West Coast franchise in a row with the UK government over pensions. Companies like Virgin Trains, which is owned by Stagecoach and Richard Branson’s empire, are rather keener to pay big dividends than provide for pensions and the Government’s is pretty cheesed.
More About Advertising
JUNE 6, 2019
Heinz mayo is running a diverting social campaign through Deutsch parodying political “smear” ads, not knocking the competition but inviting us to pep up dry foods. View this post on Instagram Give your mouth what it deserves. Make a tuna salad you can stand behind, with creamy Heinz Mayonnaise. #SmearItWithHeinz A post shared by Smear.
More About Advertising
JUNE 6, 2019
WPP is trying to pep up its marketing efforts in North America, where its sales have been dropping alarmingly, and has hired former TBWA new biz supremo Kyla Jacobs as CMO. Jacobs (below) reports to chief growth whatever-he-is Laurent Ezekiel who joined from Publicis/Digitas at the end of last year. Seems sensible enough but, according.
More About Advertising
JUNE 3, 2019
Banks are always telling us they’re here to help us on our “journey” although one might choose other travelling companions if we had the choice. Aussie bank Westpac has entered the lists via DDB Sydney with this tale of Ali and his family, fleeing a war zone to make a new life (and business) in.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
83 
Let's personalize your content